Hi! Read your Friday Daily PR Brief - August 2, 2024
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Read some of today's best PR and Comms industry news clips:
Lessons From the Political Campaign Trail for All PR Pros (PRNEWS - August 1, 2024)
10 Ways Labeling AI Content Will Change Marketing On LinkedIn (Forbes - August 1, 2024)
Communicator spotlight: Garrett Marquis, BNY's chief communications officer (Axios - August 1, 2024)
Effective Leadership Starts with People (O'Dwyer's - August 2, 2024) [VIDEO]
The Creative Moment Awards Shortlist 2024 (Creative Moment Awards (UK) - August 1, 2024)
Congratulations to the winners of PR Daily's Social Media, Digital & Content Marketing Awards! (PR Daily - August 2, 2024)
Should you be worried about the rise of news avoidance? (Media First (UK) - August 1, 2024)
How to impress the public and bring awareness using consumer tech PR (Agility PR Solutions - August 2, 2024)
3 ways AI Is transforming PR campaign effectiveness (Agility PR Solutions - August 2, 2024)
Five Years from Now: Your Career, Your Choice (Culpwrit - August 1, 2024)
Influence 100: Campaign Picks 2024 (PRovoke Media (UK) - August 2, 2024)
Summary Section:
Lessons From the Political Campaign Trail for All PR Pros
By Arthur Solomon
PRNEWS - August 1, 2024
Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.
10 Ways Labeling AI Content Will Change Marketing On LinkedIn
By Forbes Agency Council
Forbes - August 1, 2024
LinkedIn's move to label AI-generated content will not only boost transparency, but also reshape content strategies as marketers take new considerations into account.
Communicator spotlight: Garrett Marquis, BNY's chief communications officer
By Eleanor Hawkins
Axios - August 1, 2024
Garrett Marquis serves as managing director and chief communications officer at BNY, which was founded by Alexander Hamilton and was the first company to trade on the New York Stock Exchange. Marquis and his team are tasked with introducing new audiences to the legacy bank through creative communications campaigns.
Effective Leadership Starts with People [VIDEO]
By John O'Dwyer
O'Dwyer's - August 2, 2024
Johnny Smith, Vice President of Communications for Roche Diagnostics North America and former track and field athlete, understands that people-focused leadership is crucial for driving organizational growth. His discipline and accountability on the track now guide his approach to corporate communications. In a recent interview with Doug Simon, CEO of D S Simon Media, Johnny explains how prioritizing people relationships and aligning communication strategies with business goals can significantly boost organizational success.
The Creative Moment Awards Shortlist 2024
Creative Moment Awards (UK) - August 1, 2024
Your ideas. Your awards. Your style. Recognising excellence across industry campaigns & rewarding exceptional talent in the creative & digital sector.
Congratulations to the winners of PR Daily's Social Media, Digital & Content Marketing Awards!
PR Daily - August 2, 2024
The 2024 Social Media, Digital & Content Marketing Awards spotlighted the hidden stars and talent behind impressive social and content marketing campaigns to showcase their work and honor professionals in a range of categories, from Best Social Media Campaign to Digital Community Engagement.
Should you be worried about the rise of news avoidance?
By Adam Fisher
Media First (UK) - August 1, 2024
We all know the news cycle can feel bleak and depressing. But are you aware it is causing record numbers of people to avoid the news? A new report shows around four in ten adults “now say they sometimes or often avoid the news”.
How to impress the public and bring awareness using consumer tech PR
By Ronn Torossian
Agility PR Solutions - August 2, 2024
Consumers aren't just looking to buy the best features. They're looking to invest in experiences and great solutions. That's why effective PR shouldn't just highlight the dry technical specifications. It should create compelling narratives that will resonate with the target audience.
3 ways AI Is transforming PR campaign effectiveness
By Jessica Perkins
Agility PR Solutions - August 2, 2024
We’re going through a period of immense upheaval as a result of the arrival of artificial intelligence as a viable tool. To explain why this sea change is surging ahead, here's a look at the PR-specific applications of AI as they stand, and what they can do to turn campaigns on their head.
Five Years from Now: Your Career, Your Choice
By David Albritton
Culpwrit - August 1, 2024
Without a long-term plan to achieve those goals, your career is unlikely to change much. You put yourself at the mercy of luck. Instead, choose to be intentional and take more control of your future direction. Let’s focus on how you can do this.
Influence 100: Campaign Picks 2024
By Maja Pawinska Sims
PRovoke Media (UK) - August 2, 2024
In a new addition to the Influence 100 report, PRovoke Media's annual listing and survey of the world's most influential in-house communicators, a selection of this year's cohort have chosen their favourite PR and marketing campaigns of recent times.
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