Hello! Your Thursday Daily PR Brief has arrived - August 1, 2024
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Read some of today's best PR and Comms industry news clips:
How to 'Speak' Purpose without Rocking the Boat: Six Smart Tips (O'Dwyer's - July 31, 2024)
Influence 100: Best & Worst Communicators, Brand Reputations & Most Admired Agency 2024 (PRovoke Media - July 31, 2024)
The How and Why of Pitching a Story to LinkedIn News (PRNEWS - July 31, 2024)
Announcement of $43 Billion Rival Bid for Paramount Appears to Be Hoax (Variety - July 31, 2024)
How Paris tourism is using Olympics PR to keep tourists coming today and tomorrow (PR Daily - July 31, 2024)
Confused and Misunderstood: It's Time to Counter an Outdated PR Culture (Institute for Public Relations - July 30, 2024)
3 Factors Shaping Reputation Management: A Facebook Post Tale (PRsay - July 31, 2024)
How Audio Storytelling Can Illuminate the Human Experience (Spin Sucks - August 1, 2024)
How To Leverage AI In Integrated Marketing Communications (Forbes - July 31, 2024)
7 ways to use content to build trust and convert more website visitors into customers (Agility PR Solutions - August 1, 2024)
What's in a name: How leading with brand names can boost pitch open rates (Axia Public Relations - August 1, 2024)
4 Stages of Crisis – How to Manage Them? (Mention - July 31, 2024)
Essential Leadership Qualities for Entrepreneurs Starting a PR Agency (CIOLook - August 1, 2024)
Summary Section:
How to 'Speak' Purpose without Rocking the Boat: Six Smart Tips
By Amy Terpeluk
O'Dwyer's - July 31, 2024
Purpose and Social Impact is far more than "it feels right to do," or "this will be good for our visibility." When it comes to corporate reputation, these decisions are central to business objectives, strategy, and customer expectations.
Influence 100: Best & Worst Communicators, Brand Reputations & Most Admired Agency 2024
By Maja Pawinska Sims
PRovoke Media - July 31, 2024
Nvidia is the brand that has handled its reputation best over the past year, while Boeing has had the worst communications, according to this year's Influence 100, PRovoke Media's annual list of the most powerful in-house communicators in the world.
The How and Why of Pitching a Story to LinkedIn News
By Laura Lorenzetti Soper
PRNEWS - July 31, 2024
There's another major LinkedIn benefit that communications professionals are starting to catch onto, and that's the power of having company news covered, shared and amplified by LinkedIn News.
Announcement of $43 Billion Rival Bid for Paramount Appears to Be Hoax
By Todd Spangler
Variety - July 31, 2024
An announcement distributed by Business Wire about a supposed new bid for Paramount Global was withdrawn later in the day.
How Paris tourism is using Olympics PR to keep tourists coming today and tomorrow
By Casey Weldon
PR Daily - July 31, 2024
Organizers of these Summer Games leaned into the French city's unique footprint by hosting a one-of-a-kind opening ceremony on the Seine River and using the Eiffel Tower as a backdrop to the beach volleyball venue. What's not to love? But the reality is the Olympics, like most major international events, faces challenges – and with them, enhanced scrutiny, especially on social media.
Confused and Misunderstood: It's Time to Counter an Outdated PR Culture
By Katie Clift
Institute for Public Relations - July 30, 2024
The concepts of PR, marketing, and communication were first introduced across sectors in the 60s and 70s. However, research suggests that a clear understanding of what constitutes effective PR in private sector companies and nonprofits has not truly been established, despite the operation of the function within organizations for years.
3 Factors Shaping Reputation Management: A Facebook Post Tale
By Chris Lukach
PRsay - July 31, 2024
Like the parents of most grade-school-age children, I belong to the Facebook group run by my daughters' school. Initially set up by the Parent Teachers Association, the group has an ambitious and lofty title — "Partners in Education." As parents, we don't believe ourselves to be just observers; we're participants. We are right there, in lock-step with our teachers and administrators. "Partners." One day, I noticed a post in this Facebook group from one of my fellow "partner" parents.
How Audio Storytelling Can Illuminate the Human Experience
By Dave Purdy
Spin Sucks - August 1, 2024
AI might empower more efficient communication but falls short when illuminating the human experience. Explore the value of audio storytelling for brands today.
How To Leverage AI In Integrated Marketing Communications
By Daniela Martucci, Founder & CEO of DMH Americas
Forbes - July 31, 2024
In the dynamic landscape of leading an integrated marketing communications agency, serving diverse clients across multiple industries, geographies and languages, the integration of AI tools has become indispensable, revolutionizing every aspect of our work and performance while expanding, rather than replacing, our expertise.
7 ways to use content to build trust and convert more website visitors into customers
By Natasha Lane
Agility PR Solutions - August 1, 2024
If you're looking for tips on how to get the most out of your content strategy, here are the best ways to use content to build trust and convert more website visitors into customers.
What's in a name: How leading with brand names can boost pitch open rates
By Lindsey Chastain
Axia Public Relations - August 1, 2024
When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.
4 Stages of Crisis – How to Manage Them?
By Irina Weber
Mention - July 31, 2024
Navigating a crisis successfully requires more than just luck. It demands a robust crisis management strategy. This strategy offers a disciplined framework for seeing possible threats, preparing for several outcomes, and reacting quickly when a crisis strikes.
Essential Leadership Qualities for Entrepreneurs Starting a PR Agency
CIOLook - August 1, 2024
For entrepreneurs entering the PR field, possessing specific leadership qualities can lay the groundwork for success. Here are the key attributes that define influential leaders in the PR sector.
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