Hello! Tuesday's Daily PR Brief is here - July 23, 2024
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Read some of today's best PR and Comms industry news clips:
Biden Breaks His Own News, Bypasses Mainstream Media (PRNEWS - July 23, 2024)
Navigating The Field Of Communications: A Post-Grad Guide To Finding Your Perfect Fit (Forbes - July 22, 2024)
PR Pros and Olympic Athletes: Striving for Gold in Every Arena (PRsay - July 19, 2024)
The Two-Question Test for CEOs Considering Political Statements (Spin Sucks - July 23, 2024)
How To Overcome 15 Unique Challenges B2B Marketers Face (Forbes - July 19, 2024)
Adding video, pics could make the difference in your next pitch (PR Daily - July 22, 2024)
A Q&A with Gateway Group founder Scott Liolios: On its 25th anniversary, a look at the agency's expansion and strategic shifts (Agility PR Solutions - July 23, 2024)
Business comms with Leslie Cafferty (Axia Public Relations - July 23, 2024) [PODCAST]
Weber Shandwick & MSI Partner To Help Women Secure Digital Privacy (PRovoke Media - July 22, 2024)
How AI is Changing SEO Strategies (Everything PR News - July 22, 2024)
The Daily Dirt: What happens when PR people get desperate (The Real Deal - July 23, 2024)
Summary Section:
Biden Breaks His Own News, Bypasses Mainstream Media
By Nicole Schuma
PRNEWS - July 23, 2024
President Joe Biden gave no exclusive interview to a major network. There were no news leaks from his inner circle or campaign to The New York Times or Washington Post.
Navigating The Field Of Communications: A Post-Grad Guide To Finding Your Perfect Fit
By Jennifer Acree, Founder and CEO of JSA+Partners
Forbes - July 22, 2024
With their graduation caps now packed away, recent grads face the exciting yet daunting task of navigating their early career journey. The field of communications offers a wide range of opportunities, but it can be tricky to determine which avenue is right for you.
PR Pros and Olympic Athletes: Striving for Gold in Every Arena
By Katie Neal
PRsay - July 19, 2024
In honor of Paris 2024 starting on July 26, let's celebrate eight practices we share with Olympians that give us all a competitive advantage.
The Two-Question Test for CEOs Considering Political Statements
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 23, 2024
Oh, Sticker Mule. They provided a great case study on how and when to make political statements, which allowed us to outline how to advise your execs.
How To Overcome 15 Unique Challenges B2B Marketers Face
By Forbes Agency Council
Forbes - July 19, 2024
Compared to their B2C counterparts, B2B marketers today often grapple with longer, more complex sales cycles involving multiple decision-makers. Unlike consumer-focused marketing, which can leverage emotional appeals and drive impulse purchases, B2B strategies must emphasize rational benefits, ROI and long-term value to sway corporate buyers.
Adding video, pics could make the difference in your next pitch
By Casey Weldon
PR Daily - July 22, 2024
Many newsrooms across the United States are producing more TV than ever. WKRC-TV in Cincinnati, for instance, has five and a half hours of local coverage in the morning, two and a half hours in the afternoon and 30-minute shows at both noon and late-night. All that coverage time means there's ample need for content.
A Q&A with Gateway Group founder Scott Liolios: On its 25th anniversary, a look at the agency's expansion and strategic shifts
By Richard Carufel
Agility PR Solutions - July 23, 2024
In this Q&A session with Scott Liolios, President & Founder of Gateway Group, we explore the challenges and innovations that have shaped Gateway’s approach, and how it continues to empower clients through a dynamic and ever-evolving media landscape. Join us as we discuss the integration of cutting-edge digital strategies and the future of investor relations in an increasingly interconnected world.
Business comms with Leslie Cafferty [PODCAST]
Axia Public Relations - July 23, 2024
Our episode guest is Leslie Cafferty, chief communications officer at Booking Holdings Inc., the world's largest global travel company. She's also the executive sponsor for the company's employee resource group dedicated to equality and equity for women across the organization. Booking Holdings Inc. brands include Booking.com, Priceline, OpenTable, Kayak, and Agoda.
Weber Shandwick & MSI Partner To Help Women Secure Digital Privacy
By Diana Marszalek
PRovoke Media - July 22, 2024
While counseling clients in the wake of the Supreme Court's Dobbs decision, Weber Shandwick leaders believed the agency should take its own initiative in addressing the 2022 ruling, which took away women's constitutional right to an abortion.
How AI is Changing SEO Strategies
Everything PR News - July 22, 2024
The world of SEO is poised for a significant transformation. It's no longer just about keyword density and meta-tag optimization. Artificial intelligence (AI) is rapidly changing the game, bringing a new level of sophistication and automation to SEO strategies.
The Daily Dirt: What happens when PR people get desperate
The Real Deal - July 23, 2024
Good PR people know how journalists operate, and good journalists know PR teams have (sometimes unreasonable) marching orders.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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All reports made with the help of Report Mule.