It's Friday! Please enjoy your Daily PR Brief - July 19, 2024
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Read some of today's best PR and Comms industry news clips:
Flip the script with media-first pitching (PR Daily - July 18, 2024)
PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady (PRNEWS - July 18, 2024)
16 Effective Strategies For Measuring Reputation Risk (Forbes - July 18, 2024)
Trump and Biden campaigns rethink communication strategies post assassination attempt (Axios - July 18, 2024)
PR Leaders Must Adopt a Human-to-Human Ethos (O'Dwyer's - July 18, 2024) [VIDEO]
Social Media for PR Campaigns: Adapt for a New Audience (PRNEWS - July 19, 2024)
The Effect of Generative Search On Video Marketing (Spin Sucks - July 18, 2024)
Is effective collaboration while working from home a PR myth? (PRmoment (UK) - July 17, 2024)
The perennial problem PR people have promoting their Olympics sponsors—and how to fix it (Agility PR Solutions - July 19, 2024)
Headliners: Susan Howe, CEO of Weber Shandwick (PRovoke Media - July 19, 2024)
Seven of the best leadership podcasts (Influence (UK) - July 19, 2024)
Summary Section:
Flip the script with media-first pitching
By Allison Carter
PR Daily - July 18, 2024
The standard way of crafting a pitch is to start with your organization. You have a business need, a new product or a bit of data you want to get out there. Then you reverse-engineer the pitch list based on who might be interested in that particular story. But what if you flipped the script?
PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady
By Nicole Schuman
PRNEWS - July 18, 2024
This week's PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.
16 Effective Strategies For Measuring Reputation Risk
By Forbes Communications Council
Forbes - July 18, 2024
Organizations that don't fully understand or take action against risk factors may find themselves with tarnished reputations among customers and stakeholders alike.
Trump and Biden campaigns rethink communication strategies post assassination attempt
By Eleanor Hawkins
Axios - July 18, 2024
The assassination attempt on former President Trump has served as an inflection point for him and President Biden — each of whom are changing the way they communicate to try to show they are presidential and can unite the country.
PR Leaders Must Adopt a Human-to-Human Ethos [VIDEO]
By Ken Jacobs
O'Dwyer's - July 18, 2024
Trenesa Stanford-Danuser, Chief Communications Officer at Hudson's Bay Company, and Global Head of Branding, Communications, and Community Outreach for Streetworks Development, shares her insights on the need for effective leadership, and how challenges can lead to profound growth amongst your teams and on your leadership journey on latest Taking the Lead podcast.
Social Media for PR Campaigns: Adapt for a New Audience
By Nicole Schuman
PRNEWS - July 19, 2024
While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.
The Effect of Generative Search On Video Marketing
By Torrey Tayenaka
Spin Sucks - July 18, 2024
The Google Search Generative Experience is here and changing how content is placed. Torrey Tayenaka shares strategies for brands to adapt and stand out.
Is effective collaboration while working from home a PR myth?
By Elizabeth Howlett
PRmoment (UK) - July 17, 2024
For many PR professionals, having creative brainstorming sessions and sharing ideas in person was a daily occurrence pre-pandemic. In today's world of office work it's generally accepted that a split between office and home work is the norm, as fully remote working is slowly being phased out by some UK employers.
The perennial problem PR people have promoting their Olympics sponsors—and how to fix it
By Arthur Solomon
Agility PR Solutions - July 19, 2024
The Paris Olympics Games (July 26-August 11) are almost here, and account staffers on brand Olympics programs have a problem—how to gain earned media for their clients. Below in a "fact-problem-solution" format is how to solve the problem.
Headliners: Susan Howe, CEO of Weber Shandwick
By Maja Pawinska Sims
PRovoke Media - July 19, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Susan Howe, the new CEO of Weber Shandwick.
Seven of the best leadership podcasts
By Lysanne Currie
Influence (UK) - July 19, 2024
Whether you're planning to spend your beach time getting the skinny on developments in AI or inspiring interviews with CEOs, these podcasts have you covered.
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