Hi! Your Wednesday Daily PR Brief has arrived - July 17, 2024
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Read some of today's best PR and Comms industry news clips:
Humor and personalization: Highlighting winners of Ragan's Employee Communications Awards (Ragan Communications - July 17, 2024)
Earned Media Among Corporate Silence and Fragmented Bubbles (Spin Sucks - July 16, 2024)
CEOs respond after Trump assassination attempt (Axios - July 15, 2024)
How to vet podcasts as media relations targets (PR Daily - July 16, 2024)
Leadership Crisis Lessons from Biden's Presidential Campaign (PRNEWS - July 16, 2024)
Three Tips For Getting The Most Out Of A New Industry Event (Forbes - July 17, 2024)
5 things you need to know about microblogging in content marketing (Agility PR Solutions - July 16, 2024)
Social Media Listening Analyst: Job description (Mention - July 17, 2024)
Guidebook to pitching: how to pitch freelancers, broadcast journalists, tech journalists and more (Muck Rack - July 16, 2024)
What we can learn about great comms from one viral thread (Influence (UK) - July 12, 2024)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - July 16, 2024)
Omnicom's Q2 Revenues Rise 6.8% (O'Dwyer's - July 17, 2024)
Summary Section:
Humor and personalization: Highlighting winners of Ragan's Employee Communications Awards
By Sean Devlin
Ragan Communications - July 17, 2024
Employees are the lifeblood of any organization, shaping its unique identity and culture. Making the most of employee passions requires creatively engaging them, however, which ultimately goes a long way toward making an organization a great place to work.
Earned Media Among Corporate Silence and Fragmented Bubbles
By Gini Dietrich
Spin Sucks - July 16, 2024
The world…it is a'chagin'! All you have to do is open Linkedin, and you are met with a flurry of "experts" saying PR is dead. Long live marketing! And sure, the lines between PR and marketing are becoming increasingly blurred, especially for those of us who do more than earned media. But PR isn't dead. Far from it.
CEOs respond after Trump assassination attempt
By Eleanor Hawkins
Axios - July 15, 2024
Corporate America has been reticent to make any statements about the 2024 presidential campaigns until now. After the shooting on Saturday, Apple CEO Tim Cook, Google CEO Sundar Pichai and Microsoft CEO Satya Nadella took to social media to condemn the violence.
How to vet podcasts as media relations targets
By Allison Carter
PR Daily - July 16, 2024
There are currently 4.2 million active podcasts, according to Podcast Industry Insights. Their topics encompass almost anything you can imagine, though true crime, news and comedy are popular topics. Podcasting has truly come of age, and as traditional media shrinks, it continues to grow.
Leadership Crisis Lessons from Biden's Presidential Campaign
By Larry Parnell
PRNEWS - July 16, 2024
This "live action case study" following President Biden's recent campaign decisions has a lot to teach PR pros about leadership communications and crisis management.
Three Tips For Getting The Most Out Of A New Industry Event
By Tom Wozniak
Forbes - July 17, 2024
Now and again, I attend a new event where I don't always know the venue, the attendees and how the event will run in advance. When attending a new event, I take a slightly different approach to planning ahead to get the most out of the experience and determine if it's one I should attend again.
5 things you need to know about microblogging in content marketing
By Nick Brown
Agility PR Solutions - July 16, 2024
If you're reading this, you probably know what a blog is. After all, you're reading one right now. Blogs are everywhere, with catchy titles and easy access. They're brilliant for building your online presence and driving traffic, and SEO reps, content marketers, and digital strategists can't get enough of them.
Social Media Listening Analyst: Job description
By Lucas Carval
Mention - July 17, 2024
As companies increasingly tap into the power of social media, Social Listening Analysts have become vital. They help businesses understand what people say about their brands, competitors, and industry trends. This insight is crucial in shaping marketing strategies and improving customer engagement.
Guidebook to pitching: how to pitch freelancers, broadcast journalists, tech journalists and more
By Matt Albasi
Muck Rack - July 16, 2024
Have you ever wondered what makes broadcast journalists unique from freelancers? Or what the best social platform is to find local and regional journalists? We certainly have. Muck Rack's Guidebook to Pitching takes a deep dive into our data to demystify and understand specific types of journalists.
What we can learn about great comms from one viral thread
By Rachel Harrison
Influence (UK) - July 12, 2024
When a thread goes viral on social media, it's tempting to examine what it was that sparked such interest in it. If we understand what caused this thread to receive hundreds of likes and thousands of impressions, we can extend this understanding to the workplace where we should have more control over how we communicate and how language is used.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - July 16, 2024
Looking for the latest social media news? Learn about the recent social media updates and campaigns that could improve your social media strategy.
Omnicom's Q2 Revenues Rise 6.8%
By Kevin McCauley
O'Dwyer's - July 17, 2024
Omnicom posted a 6.8 percent rise in Q2 revenues to $3.9B, and a 7.3 percent drop in operating income to $510.3M. Organic growth rose 5.2 percent. The PR unit recorded a sluggish performance.
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