Good Thursday! Please enjoy today's Daily PR Brief - June 27, 2024
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Read some of today's best PR and Comms industry news clips:
A New Method to Measure Media Relations for Business Growth (PRNEWS - June 26, 2024)
Announcing the Winners of the 2024 Bulldog PR Awards: Congrats, Top 'Dogs! (Agility PR Solutions - June 27, 2024)
16 Big Shifts In Consumer Behavior That Are Impacting Marketing Today (Forbes - June 27, 2024)
PR's Top Pros Talk: Jonathan Heit (O'Dwyer's - June 26, 2024) [PODCAST]
AI for communicators: What's new and what's next (PR Daily - June 27, 2024)
Maximize Your Writing Productivity With AI Tools (Spin Sucks - June 27, 2024)
Canva's Lachlan Andrews on Going From Intern to Global Comms Leader (Mixing Board - June 27, 2024)
Cannes 2024: "DEI Will Never Die" (PRovoke Media - June 24, 2024)
Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth (Bianchi Public Relations - June 27, 2024)
Perspectives on crisis communication. The journalist’s perspective: from journalism to crisis communication (PR Academy (UK) - June 27, 2024)
How I got here: DeadLizard's Bill Skrief balances it all with a structured timetable (Ragan Communications - June 27, 2024)
Summary Section:
A New Method to Measure Media Relations for Business Growth
By Lisa Arledge Powell, CEO & Founder, MediaSource
PRNEWS - June 26, 2024
If you're a communicator who's felt the pressure to deliver business results from your campaigns, you're not alone. In a recent communicator survey commissioned by MediaSource (author's agency), 58% of communicators said that the pressure to deliver results feels higher in 2024 than in previous years.
Announcing the Winners of the 2024 Bulldog PR Awards: Congrats, Top 'Dogs!
By Parisa Esmaeli
Agility PR Solutions - June 27, 2024
Bulldog Reporter is proud to announce the 2024 Bulldog PR Awards winners, celebrating outstanding achievements in the PR and communications industry over the past year.
16 Big Shifts In Consumer Behavior That Are Impacting Marketing Today
By Forbes Agency Council
Forbes - June 27, 2024
From the rise of eco-conscious shopping to the growing importance of personalized experiences, businesses are adapting to meet these new consumer expectations. Here, members of Forbes Agency Council explore some of the biggest changes in consumer behavior and how they're reshaping marketing strategies across industries.
PR's Top Pros Talk: Jonathan Heit [PODCAST]
By Steve Barnes
O'Dwyer's - June 26, 2024
The secret to scaling a business? According to Allison co-founder and global CEO Jonathan Heit, "it's making sure that your people and your clients have the resources they need to be most successful. What we do is we spend a lot of time looking at what is it that our clients are interested in and what is it that we should invest in."
AI for communicators: What's new and what's next
By Allison Carter
PR Daily - June 27, 2024
Lots of AI news today — and not all of it positive steps forward for the industry. We've got plenty of missteps, delays, question marks and roadblocks cropping up this week. But organizations and industries are keeping plenty busy with the rise of generative content: Read on to learn about the first AI-generated commercial, big changes in the Chinese market and the rise of consultants.
Maximize Your Writing Productivity With AI Tools
By Sa Bal
Spin Sucks - June 27, 2024
In the world of communications, how you say something matters. Sa Bal explores how to harness the capabilities of AI tools to write compelling content.
Canva's Lachlan Andrews on Going From Intern to Global Comms Leader
Mixing Board - June 27, 2024
Lachlan Andrews leads the corporate and internal communications function at Canva, a $40 billion startup working to empower the world to design. He joined the company as the second communications hire and has overseen massive growth as the company scaled to nearly 5,000 employees, over 185 million monthly active users, and more than $2.3 billion in annualized revenue.
Cannes 2024: "DEI Will Never Die"
By Maja Pawinska Sims
PRovoke Media - June 24, 2024
As the creative and communications industry's focus on diversity, equity and inclusion appears in some quarters to be waning, leaders from FleishmanHillard and IPG reiterated the importance of continuing to prioritise DEI at the Cannes Lions festival.
Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth
By Jim Bianchi
Bianchi Public Relations - June 27, 2024
Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. In this next blog post in the series, Sunil Puri of Mileage Communications describes the business and communications environment in India and offers advice on navigating his home market.
Perspectives on crisis communication. The journalist’s perspective: from journalism to crisis communication
By Richard Bailey
PR Academy (UK) - June 27, 2024
The latest in our perspectives on crisis communication series is from Tari Trott, a journalist turned government communicator in Bermuda.
How I got here: DeadLizard's Bill Skrief balances it all with a structured timetable
By Isis Simpson-Mersha
Ragan Communications - June 27, 2024
Bill Skrief, partner and co-founder of DeadLizard, has expertise in crafting engaging, memorable, and impactful visual stories. Skrief emphasizes collaboration, integrity, and perspective as essential components of successful design. But he credits long-lasting relationships as key to his personal success.
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