Hello! Your Monday Daily PR Brief is here - June 24, 2024
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Read some of today's best PR and Comms industry news clips:
4 unconventional tips to advance your PR career (PR Daily - June 24, 2024)
How To Craft And Deliver A Message That Engages (Forbes - June 21, 2024)
Clashes on the Campus: What Went Wrong? (O'Dwyer's - June 21, 2024)
Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success (PRNEWS - June 24, 2024)
Study Shows Top Concerns, Common Tasks, Average Salaries for PR Professionals (PRsay - June 24, 2024)
How can PR combat news avoidance? (PRmoment (UK) - June 20, 2024)
Reacting to Controversial Topics (PRGN - June 20, 2024) [PODCAST]
Ethical marketing in the digital age: Strategies, challenges, tools and trends (Agility PR Solutions - June 24, 2024)
Should you capitalize words in email subject lines? (Axia Public Relations - June 23, 2024)
Amanda Rabideau On Lessons Learned as a Fractional CMO (Mixing Board - June 21, 2024)
Cannes 2024: The Inside Track From The PR Lions Jury (PRovoke Media - June 23, 2024)
From Zero to Hero: The Epic Journey of B2B SaaS PR Maturity (Blast Media - June 6, 2024)
Summary Section:
4 unconventional tips to advance your PR career
By Keenan J. Emery, Account Director at Method Communications
PR Daily - June 24, 2024
There's a smorgasbord of excellent resources online that can help you meaningfully progress in your PR career, with some experts advising networking and mentorship and others championing the idea of intentionality, but I've always done things a little differently.
How To Craft And Deliver A Message That Engages
By Christine Barney, CEO of rbb Communications
Forbes - June 21, 2024
Every 60 seconds, people use the internet to send 241 million emails and 41 million WhatsApp messages, and they like 4 million posts on Facebook. And there is really no way to count the millions of conversations, meetings or speeches happening at the same time. But regardless of the number, I am sure that most of these communications fail.
Clashes on the Campus: What Went Wrong?
By Virgil Scudder, President of Virgil Scudder & Associates
O'Dwyer's - June 21, 2024
There is only one good kind of crisis: the one avoided. Many crisis situations that make headlines and damage organizations could have been avoided or, at least, mitigated. The leadership of too many U.S. universities failed to get that message this spring and, caught off-guard, made critical mistakes.
Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success
By Arthur Solomon
PRNEWS - June 24, 2024
As a reporter and editor for a number of years at New York City dailies and wire services before jumping the fence to the PR side, I was always sympathetic to the plight of PR people whose livelihood depended on getting a "hit." But there was one type of pitch that I would immediately deep six—ones that were obviously promotional and hyperbolic.
Study Shows Top Concerns, Common Tasks, Average Salaries for PR Professionals
PRsay - June 24, 2024
According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. Half of respondents say insufficient financial and personnel resources are their biggest challenges.
How can PR combat news avoidance?
By Elizabeth Howlett
PRmoment (UK) - June 20, 2024
As a Reuters Digital News Report found adults avoid the news, PRmoment asked a range of PR professionals to find out how the sector can combat it.
Reacting to Controversial Topics [PODCAST]
By Abbie S. Fink
PRGN - June 20, 2024
Controversial topics are often a deterrent for corporate communications. Listen to this episode in PRGN Presents to handle them better.
Ethical marketing in the digital age: Strategies, challenges, tools and trends
By Divashree, Founder of SAASY LINKS
Agility PR Solutions - June 24, 2024
In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social responsibility principles.
Should you capitalize words in email subject lines?
By Lindsey Chastain
Axia Public Relations - June 23, 2024
When crafting the perfect email pitch, your subject line is key to getting recipients to open your message. With writers putting so much thought into creating compelling, effective subject lines, many ask: Should you capitalize words for emphasis?
Amanda Rabideau On Lessons Learned as a Fractional CMO
Mixing Board - June 21, 2024
In this Studio Session, Amanda and Mixing Board Founder Sean Garrett talk about optimizing your time as a consultant and the formula for figuring out the right client load, educating leaders on marketing and defining the role of a fractional CMO, the evolving relationship between comms and marketing, and always paying women what they ask.
Cannes 2024: The Inside Track From The PR Lions Jury
By Maja Pawinska Sims
PRovoke Media - June 23, 2024
Members of the PR Lions jury – which awarded the Grand Prix to a PR agency for the first time – reflected on their experience and the winning work at the annual PRovoke Media roundtable in Cannes.
From Zero to Hero: The Epic Journey of B2B SaaS PR Maturity
By Kim Jefferson
Blast Media - June 6, 2024
Like a B2B SaaS company scales by pulling those magical growth levers, public relations programs embark on a thrilling journey to maturity as comms teams expand their efforts, sophistication and results. But B2B SaaS PR maturity doesn't happen overnight! It's an adventure through three key stages.
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