Check out your Friday Daily PR Brief! - June 21, 2024
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Read some of today's best PR and Comms industry news clips:
How to pitch freelance journalists (Muck Rack - June 21, 2024)
Why public relations firms are venturing into sports (Axios - June 20, 2024)
'From content scarcity to content infinity': The major themes of Cannes 2024 so far (PR Daily - June 20, 2024)
PR Roundup: Mr. Musk Goes to Cannes, Ogilvy and CeraVe's Grand Prix and Most Trusted Brands (PRNEWS - June 21, 2024)
How to Create ChatGPT Prompts for Public Relations (Spin Sucks - June 20, 2024)
How To Harness The Power Of Inclusive Communication (Forbes - June 21, 2024)
James Wright, Havas PR's Global Chairman on the PRmoment Podcast (PRmoment (UK) - June 17, 2024) [PODCAST]
With a power boost from AI, visual-first communication and content creation is becoming the most economical way for brands to hire, market and sell (Agility PR Solutions - June 20, 2024)
Professional Wrestling – Lessons for Successful PR Campaigns (Firefly Communications - June 20, 2024)
ITNTW: Is there a limit to activism? (InsideOut Public Relations (Australia) - June 21, 2024)
Cannes Daily Briefing: PR's Grand Prix Wins (PRovoke Media - June 20, 2024) [VIDEO]
Three lessons for comms professionals from Bridgerton season three (Influence (UK) - June 21, 2024)
Summary Section:
How to pitch freelance journalists
By Matt Albasi
Muck Rack - June 21, 2024
In this post, we dig deeper into the data from State of Journalism and share insights from freelance journalists specifically to better understand how this group works and how to best pitch them.
Why public relations firms are venturing into sports
By Eleanor Hawkins
Axios - June 20, 2024
There's a lot of money in sports — especially as big brands flock to invest in live sports, teams and athletes. And in response, many public relations firms are racing to launch sports practices.
'From content scarcity to content infinity': The major themes of Cannes 2024 so far
By Diane Schwartz
PR Daily - June 20, 2024
Public relations is a powerful undercurrent at the Cannes International Festival of Creativity, where those in marketing, advertising and other creatives gather to be inspired and connected. While there has been a smattering of communications executives on panels about storytelling, reputation, DE&I and media relations, the Cannes Festival is not yet the place where communications takes center stage.
PR Roundup: Mr. Musk Goes to Cannes, Ogilvy and CeraVe's Grand Prix and Most Trusted Brands
By Nicole Schuman
PRNEWS - June 21, 2024
This week's PR Roundup discusses Elon Musk's olive branch to advertisers at Cannes, Ogilvy's big Cannes win and a thorough report from Morning Consult on the most trusted brands in the United States.
How to Create ChatGPT Prompts for Public Relations
By Whitney Deterding
Spin Sucks - June 20, 2024
Whitney Deterding shows how to use ChatGPT prompts in public relations to manage tasks like research and content generation more effectively.
How To Harness The Power Of Inclusive Communication
By Victoria Zambito, EVP of Communications & Brand at Vector Solutions
Forbes - June 21, 2024
The best companies prioritize their people—and, in doing so, they will be more successful in retaining their employees as well.
James Wright, Havas PR's Global Chairman on the PRmoment Podcast [PODCAST]
PRmoment (UK) - June 17, 2024
Welcome to the PRmoment Podcast. I've been looking forward to this one. We're chatting with James Wright, the global chairman of Havas PR. James is one of a decent number of Brit PR folks who have moved to Australia.
With a power boost from AI, visual-first communication and content creation is becoming the most economical way for brands to hire, market and sell
By Richard Carufel
Agility PR Solutions - June 20, 2024
As communicators are well aware, visuals are critical for campaigns and promotions, especially video, and new research from visual communication platform Canva demonstrates how this picturesque approach is equally effective for internal comms. Its new study explores how business leaders are approaching the use of visual communications tools in the workplace, and the role AI is playing in their ability to increase productivity, elevate creativity, and streamline workflows.
Professional Wrestling – Lessons for Successful PR Campaigns
By Emily Royle
Firefly Communications - June 20, 2024
Professional wrestling is a unique and wonderful blend of sports, theatre and storytelling. For me, an account executive spending her weekdays working on PR campaigns, the weekends are for hitting the road and experiencing the unfolding drama at wrestling shows.
ITNTW: Is there a limit to activism?
InsideOut Public Relations (Australia) - June 21, 2024
From the Gaza crisis to climate change impacts, activists voice their advocacy for injustice and nowadays not all of them use commonplace acts such as petitions or rallies. This week in the news we encountered the UNESCO World Heritage site 'Stonehenge' being vandalised to draw attention to climate change and here in Australia, an activist heckled Jewish comedian, Jerry Seinfeld, by crying "From the river to the sea, Palestine will be free".
Cannes Daily Briefing: PR's Grand Prix Wins [VIDEO]
By Diana Marszalek
PRovoke Media - June 20, 2024
Indy Selvarajah, Ketchum’s chief creative officer of global markets, and PRovoke Media founder Paul Holmes discuss PR achieving long-awaited recognition at the 2024 Cannes Lions.
Three lessons for comms professionals from Bridgerton season three
By Jill Spur
Influence (UK) - June 21, 2024
It would seem only right, dear reader, in today's society papers, to discuss the many and interesting lessons for the ladies and gentlemen of the communications profession that might be gleaned from this most captivating and glittering of seasons. So, I offer for the delectation of Queen Charlotte and others, three lessons from season three.
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