Howdy! Your Tuesday Daily PR Brief has arrived - June 18, 2024
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Read some of today's best PR and Comms industry news clips:
When PR stunts go wrong - or very right (PR Daily - June 18, 2024)
Trust Is Not Decreasing—It Is Diffusing (Forbes - June 18, 2024)
News of Firms: Rosen Group Turns 40 (O'Dwyer's - June 18, 2024)
When Anonymous Employee Feedback Hits Its Limits—and What to Do Next (PRNEWS - June 17, 2024)
How AI is Shaping the Future of Communications (Spin Sucks - June 18, 2024)
Is Content Really Still King? (Forbes - June 17, 2024)
Social media content strategy for PR agencies: 5 tactics to win new clients (Agility PR Solutions - June 18, 2024)
The practical aspects involved in managing natural disasters: takeaways from a thought-provoking event (CIPR Crisis Comms Network - June 17, 2024)
Turning Early Career Detriments into Success (Culpwrit - June 17, 2024)
What can the escaped cow story teach you about crisis comms? (Media First (UK) - June 18, 2024)
Top 10 Influencer Management Platforms & Tools in 2024 (Meltwater - June 17, 2024)
Boeing's issues are a 'long-running PR disaster': Analyst (Yahoo Finance - June 18, 2024) [VIDEO]
Golin Wins Cannes Lions Grand Prix For "Misheard" Campaign (PRovoke Media - June 18, 2024)
Summary Section:
When PR stunts go wrong - or very right
By Kennyatta Collins
PR Daily - June 18, 2024
PR stunts are designed to attract immediate attention and media coverage through unusual or extraordinary means. The relationship between the end goal for PR teams and the use of stunts as a tactic provokes the question: Do these big bets deliver value, or are they just a flash in the pan that could potentially backfire?
Trust Is Not Decreasing—It Is Diffusing
By Bob Pearson, Chair, The Next Practices Group and The Bliss Group
Forbes - June 18, 2024
The headlines tell us that trust is decreasing across every industry and in every position of authority, from members of Congress to scientists. It is tempting to believe that there is less trust in our world, and when faced with that daunting prospect, it can feel like a problem that is impossible to solve. The only problem is it isn't true.
News of Firms: Rosen Group Turns 40
By Steve Barnes
O'Dwyer's - June 18, 2024
Rosen Group celebrated its 40th anniversary with a gala at Sound Lounge Mixing Studios in New York City. Plus news from imre and The Collective, and The PR World Alliance.
When Anonymous Employee Feedback Hits Its Limits—and What to Do Next
By Katie Miserany
PRNEWS - June 17, 2024
Anonymous employee feedback is a powerful tool for many companies. And, as this example illustrates, it carries the same risk of generating negative swirl as other anonymous platforms on the internet.
How AI is Shaping the Future of Communications
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 18, 2024
There’s no need to be overwhelmed by AI. Here's how it can transform your career, along with practical ways to use it for enhanced productivity and job security.
Is Content Really Still King?
By Lis Anderson
Forbes - June 17, 2024
"Content is king." You've likely heard or said these three little words thousands of times. They were first uttered by Bill Gates almost 30 years ago as we ushered in a new internet age. We're still using the phrase, so it certainly still holds some power and truth. "Content is king" is still relevant, but it's not so black and white. Let's delve into why.
Social media content strategy for PR agencies: 5 tactics to win new clients
By Xavier James
Agility PR Solutions - June 18, 2024
Is your PR agency winning at social media, or nowhere near the race? Here are 5 powerful tactics to turn your social media into the client generation magnet. Watch your followers increase, and new clients start knocking on your door!
The practical aspects involved in managing natural disasters: takeaways from a thought-provoking event
CIPR Crisis Comms Network - June 17, 2024
Emergency response is a critical part of crisis management and on 28 May the Crisis Communications Network hosted a session dedicated entirely to the practical aspects involved in managing natural disasters. We were delighted to welcome three excellent speakers, all of whom are international leaders in crisis communication and disaster management.
Turning Early Career Detriments into Success
By Ron Culp
Culpwrit - June 17, 2024
At DePaul University last week, graduates of the PRAD MA program heard from one of the dynamic icons of the advertising world, Tonise Paul, former chairman and CEO of Energy BBDO. In her keynote message to students, faculty and industry professionals at the annual Future Leaders Showcase event featuring graduates and their portfolios, Tonise provided important advice for anyone beginning a professional career.
What can the escaped cow story teach you about crisis comms?
By Adam Fisher
Media First (UK) - June 18, 2024
Have you heard about the cow who escaped from a farm, swam across a river and ended up in the streets of a busy town? While that may sound like the start of a joke, there is no punchline.
Top 10 Influencer Management Platforms & Tools in 2024
By TJ Kiely
Meltwater - June 17, 2024
Managing influencers can easily become a full-time job. These influencer management tools and software simplify the process without losing the human touch.
Boeing's issues are a 'long-running PR disaster': Analyst [VIDEO]
By Seana Smith
Yahoo Finance - June 18, 2024
Boeing's outgoing CEO Dave Calhoun prepares to testify before a Senate panel on Tuesday, addressing the aerospace giant's safety culture. OAG Senior Analyst John Grant joins Catalysts to dissect the latest developments for the company. Grant's says "it's not [going to] look good" for Calhoun on Capitol Hill today. He anticipates that whistleblowers will come to the forefront, and this battle is far from over for the airline manufacturer, dubbing it "a long-running PR disaster."
Golin Wins Cannes Lions Grand Prix For "Misheard" Campaign
By Diana Marszalek
PRovoke Media - June 18, 2024
Golin's work for UK optical chain Specsavers has won a prized Grand Prix at the Cannes Lions International Festival of Creativity. Golin won the award for its "Misheard" campaign, what the agency calls "The World's First Mass Hearing Test." Aimed at taking the fear out of hearing tests, the initiative centered around turning "one of the most famously misheard songs into a hearing test people couldn't ignore."
The Daily PR Brief is put together by the analysts at ITK Information Services.
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