Hi! Your Daily PR Brief has arrived - June 11, 2024
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Read some of today's best PR and Comms industry news clips:
How to pitch local and regional journalists (Muck Rack - June 11, 2024)
Beware: We Now Outnumber Reporters Six To One (O'Dwyer's - June 10, 2024)
Yes, busy executive, you should make time for that podcast (PR Daily - June 10, 2024)
Top Tips: Coming Back from PTO (PRNEWS - June 10, 2024)
4 Headline Mistakes to Avoid (PRsay - June 11, 2024)
Navigating the New Frontier of AI In Public Relations (Spin Sucks - June 11, 2024)
The Importance of PR in Shaping Media and AI Perceptions (5W Public Relations Firm - June 11, 2024)
The Humane AI Pin Train Wreck Could Have Been Avoided (Ishmael's Corner - The Hoffman Agency - June 11, 2024)
Expanding Globally? 13 Steps To Adapt Your Internal Comms Accordingly (Forbes - June 10, 2024)
AI business strategy with Kathleen Perley | On Top of PR (Axia Public Relations - June 11, 2024) [PODCAST]
What PR and media teams need to do differently now AI is changing newsrooms (Media First (UK) - June 11, 2024)
Green Claims Directive: Re-Establishing Trust In Sustainability Communication (Landis Communications - June 10, 2024)
Will 2024 be a good year for internal comms? (Sword and the Script Media - June 11, 2024)
Summary Section:
How to pitch local and regional journalists
By Matt Albasi
Muck Rack - June 11, 2024
Today, we will dig deeper into the data and share insights from local and regional journalists to better understand how this group works and how to best pitch them.
Beware: We Now Outnumber Reporters Six To One
By Bob Brody
O'Dwyer's - June 10, 2024
In the space of only the last few months, layoffs throughout the mainstream news media suddenly snowballed as never before. Major outlets ranging from the Wall Street Journal and the Washington Post to Time Magazine, Business Insider and Vice let go of hundreds of reporters and editors. The Los Angeles Times alone slashed 20 percent of its editorial staff.
Yes, busy executive, you should make time for that podcast
By Beth Haiken
PR Daily - June 10, 2024
My husband, who works in the wine business, is fond of saying, "Be nice to the busboy — he'll own the restaurant one day." The same goes, I'd argue, for trade publications, newsletters and podcasts. But as PR professionals, whose job it is to connect media with sources and explain each world to the other, it's on us to make the argument that these smaller outlets are worth the time of our busy executives. Here's how to do it.
Top Tips: Coming Back from PTO
By Nicole Schuman
PRNEWS - June 10, 2024
PTO is a beautiful thing. However, the preparation before your absence and the mountain of email to shift through afterward can be somewhat daunting.
4 Headline Mistakes to Avoid
By Ann Wylie
PRsay - June 11, 2024
Headlines get twice as much readership as body copy, according to a study by The Poynter Institute. To write headlines that boost clickthrough rates and get the word out, even to people who won't read your text, here are four headline "don'ts." These are actual headlines that have appeared recently in my clients' communications.
Navigating the New Frontier of AI In Public Relations
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 11, 2024
If you open your mind to possibilities rather than sticking your head in the sand, you can learn how to conduct an AI orchestra of robots of your own.
The Importance of PR in Shaping Media and AI Perceptions
5W Public Relations Firm - June 11, 2024
Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. However, its potential is often clouded by uncertainty and doubt. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI.
The Humane AI Pin Train Wreck Could Have Been Avoided
Ishmael's Corner - The Hoffman Agency - June 11, 2024
Let’s set the stage. Bethany Bongiorno and Imran Chaudhri saw an opportunity to rethink mobile computing, so they founded a company called Humane. They invented a lapel pin that would essentially become your AI-infused digital assistant.
Expanding Globally? 13 Steps To Adapt Your Internal Comms Accordingly
By Forbes Communications Council
Forbes - June 10, 2024
Obstacles like language barriers, time zone differences and cultural nuances all must be considered or solved for if you want your team to succeed.
AI business strategy with Kathleen Perley | On Top of PR [PODCAST]
Axia Public Relations - June 11, 2024
AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies.
What PR and media teams need to do differently now AI is changing newsrooms
By Adam Fisher
Media First (UK) - June 11, 2024
You may believe you have yet to read a news story that has been written by AI. But there is plenty of evidence the technology is being used inside and around the newsroom.
Green Claims Directive: Re-Establishing Trust In Sustainability Communication
By Martin Lucander, Aspekta AB
Landis Communications - June 10, 2024
This week, we're sharing insights from our Public Relations Global Network Partner, Martin Lucander, Aspekta AB, on the EU's new Green Claims Directive. This legislation is designed to tackle corporate greenwashing by implementing strict regulations on sustainability claims in order to restore consumer confidence and promote fair competition.
Will 2024 be a good year for internal comms?
By Frank Strong, MA, MBA
Sword and the Script Media - June 11, 2024
In an unscientific observation, I've noticed a lot of companies are hiring internal communications. Traditionally, that role is a mix of HR and communication yet I'm seeing some changes.
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