It's Friday! Here is your Daily PR Brief - June 7, 2024
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Read some of today's best PR and Comms industry news clips:
PR Lessons From Madonna: What Small Businesses Can Learn (Forbes - June 6, 2024)
State of PR 2024 (Muck Rack - June 6, 2024) [Links to PDF]
Airbnb's "Icons" is its latest communications bet (Axios - June 6, 2024)
Gen Z Embraces Specialized Interests (O'Dwyer's - June 5, 2024)
The Scoop: Most recent AT&T outage puts brand at risk (PR Daily - June 5, 2024)
PRNEWS Live Discusses "My Dad Does PR" (PRNEWS - June 6, 2024) [VIDEO]
S&T Live Recap: The High Stakes of Speaking Out on Social Issues (PRsay - June 6, 2024)
Netflix CEO Shows Off Storytelling Chops (Ishmael's Corner - The Hoffman Agency - June 6, 2024) [VIDEO]
17 Prompt-Writing Tips To Make The Most Of GenAI (Forbes - June 7, 2024)
Good & Bad PR: Sunak and Starmer's ITV debate, male contraception and the invasion of Asian hornets (PRmoment (UK) - June 6, 2024)
PRGN Hong Kong Conference Generates Ideas and More Business Collaborations (PRGN - June 6, 2024) [PODCAST]
How to leverage local PR tactics for global impact (Agility PR Solutions - June 6, 2024)
Headliners: Dara Busch (PRovoke Media - June 7, 2024)
Summary Section:
PR Lessons From Madonna: What Small Businesses Can Learn
By Dawn Carrington
Forbes - June 6, 2024
Madonna's PR playbook has some surprisingly valuable lessons that small businesses can use to up their own PR game.
State of PR 2024 [Links to PDF]
Muck Rack - June 6, 2024
The vast majority of PR professionals feel that leadership understands their work at least somewhat well, with more than half of those at agencies feeling very valued by leadership, compared to only 22% of those at brands, according to new survey results from Muck Rack’s sixth annual State of PR report.
Airbnb's "Icons" is its latest communications bet
By Eleanor Hawkins
Axios - June 6, 2024
Airbnb's newest product, Icons, was created, managed and launched by the communications team. It is an example of how communications can drive revenue by engaging with new audiences and piggybacking off of cultural moments.
Gen Z Embraces Specialized Interests
By Jon Gingerich
O'Dwyer's - June 5, 2024
Gen Z is a dynamic and diverse—and often misunderstood—demographic that exhibits complex and seemingly contradictory behaviors that defy traditional categorization, according to a new study from the Acceleration Community of Companies and the USC Annenberg School for Communication and Journalism.
The Scoop: Most recent AT&T outage puts brand at risk
By Sean Devlin
PR Daily - June 5, 2024
If AT&T is your cell phone carrier, you might have had trouble making calls yesterday afternoon. That’s because a large-scale outage impacted customers for hours, inhibiting communication and leading to frustration. Plus, Chipotle denies giving smaller portion sizes; Spotify’s prices go up again.
PRNEWS Live Discusses "My Dad Does PR" [VIDEO]
By Nicole Schuman
PRNEWS - June 6, 2024
PRNEWS welcomed Dan Turk, PR Senior Director at Max Borges Agency and author of the new book "My Dad Does PR." We talked about the inspiration behind Dan's book, including your children in your work, Father's Day, and how to explain to your kids EXACTLY what it is that you do!
S&T Live Recap: The High Stakes of Speaking Out on Social Issues
By PRSA Staff
PRsay - June 6, 2024
“The percentage of consumers today who are looking to do business with organizations that support and believe the same things they do continues to grow,” Jon Goldberg said. Brands are under pressure to make statements on divisive social issues or be “lined up for public cancellation.”
Netflix CEO Shows Off Storytelling Chops [VIDEO]
Ishmael's Corner - The Hoffman Agency - June 6, 2024
Ted Sarandos is co-CEO of Netflix. He’s the one greenlighting Stranger Things, The Queen’s Gambit and Bridgerton. He had better get the concepts of story construction. Does he?
17 Prompt-Writing Tips To Make The Most Of GenAI
By Forbes Agency Council
Forbes - June 7, 2024
Getting truly helpful responses from generative AI tools that will suit your purposes requires carefully crafted and effective prompts—it’s all about how you ask.
Good & Bad PR: Sunak and Starmer's ITV debate, male contraception and the invasion of Asian hornets
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - June 6, 2024
Well, hello there and welcome once again to the must-read Good and Bad PR industry column of the week. Onwards to public relations victory and my missive for the week.
PRGN Hong Kong Conference Generates Ideas and More Business Collaborations [PODCAST]
By Gábor Jelinek, Executive Director, PRGN
PRGN - June 6, 2024
PRGN's Hong Kong conference brought together agency leaders from six continents. Listen to this podcast for an inside scoop of their meeting.
How to leverage local PR tactics for global impact
By Nahla Davies
Agility PR Solutions - June 6, 2024
PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. This forces PR professionals to stay flexible and conduct constant research to stay ahead of the curve. Building winning global campaigns has become an art form—perfectly blending local tastes with worldwide trends.
Headliners: Dara Busch
By Diana Marszalek
PRovoke Media - June 7, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Dara Busch, Havas' newly apppointed CEO of North America PR.
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