Hello! Take a look at Wednesday's Daily PR Brief - June 5, 2024
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Read some of today's best PR and Comms industry news clips:
PR lessons from the Trump trial: A tale of two mavericks (Agility PR Solutions - June 5, 2024)
Become a LinkedIn Thought Leader: 9 Essential Steps (Bardeen - February 8, 2024)
14 Tips For Keeping Up With Regular SEO And Algorithm Changes (Forbes - June 4, 2024)
MLB's Safe Bet: More Scandals to Come (O'Dwyer's - June 4, 2024)
Visualizing greatness: Highlighting past winners of Ragan's Video, Visual and Virtual Awards (Ragan Communications - June 5, 2024)
Reputation Repair: The Potential and Limits of Boeing's Next CEO (PRNEWS - June 5, 2024)
How does Leadership Communication Impact Employee Trust during Crisis? (Institute for Public Relations - June 4, 2024)
40 Newsworthy Reasons to Write a Press Release (Cision Media Research - May 17, 2024)
Pride Month in a Year of Loathing: Allies Needed (PRsay - June 4, 2024)
LinkedIn Removes Fake Employee Profiles Tied To PR Recruitment Firm (PRovoke Media - June 5, 2024)
PR consultant Michelle Garrett talks B2B PR, her new book and must-have PR tools (Muck Rack - June 4, 2024)
Summary Section:
PR lessons from the Trump trial: A tale of two mavericks
By Arthur Solomon
Agility PR Solutions - June 5, 2024
There were important lessons that PR practitioners should learn and remember from the trial of former President Donald J. Trump, some of which relate to my almost 25 years at Burson-Marsteller (now BCW), 10 years at Arthur Cantor/Advance Public Relations, at that time a respected national and international agency, and a couple of years at Earle Associates, a boutique political agency, where I worked on local, statewide and Presidential campaigns (the latter two agencies ceased operating after their founders died).
Become a LinkedIn Thought Leader: 9 Essential Steps
By Jason Gong
Bardeen - February 8, 2024
Establishing yourself as a thought leader on LinkedIn can significantly boost your professional brand and open up new opportunities in your industry. In 2023, with the platform's growing importance for networking and content sharing, it's crucial to have a well-defined strategy to showcase your expertise and engage with your target audience. By following these essential steps, you can effectively position yourself as a respected thought leader on LinkedIn and reap the benefits of increased visibility, credibility, and influence in your field.
14 Tips For Keeping Up With Regular SEO And Algorithm Changes
By Forbes Communications Council
Forbes - June 4, 2024
While constantly adapting can feel like a major hurdle to overcome, there are a few tips you can employ that will help you and your team work smarter.
MLB's Safe Bet: More Scandals to Come
By Kevin McCauley
O'Dwyer's - June 4, 2024
Hit the showers for good…. Major League Baseball has slapped a lifetime ban on San Diego infielder Tucupita Marcano for violating its betting rules and policies. Four other players got one-year…
Visualizing greatness: Highlighting past winners of Ragan's Video, Visual and Virtual Awards
By Sean Devlin
Ragan Communications - June 5, 2024
We've chosen a few winners from last year's Ragan Video, Visual and Virtual Awards to highlight their successful strategies and tactics. Be sure to apply to this year's edition of the awards before the July 19 deadline.
Reputation Repair: The Potential and Limits of Boeing's Next CEO
By Richard Holt
PRNEWS - June 5, 2024
Boeing is replacing its current CEO amidst apparent systemic issues with its manufacturing process and a steadily declining stock price. The job of the next CEO will be to steer the badly off-course company and rebuild trust on multiple fronts, with employees, shareholders and an increasingly wary global flying public.
How does Leadership Communication Impact Employee Trust during Crisis?
By Dr. Linjuan Rita Men and colleagues
Institute for Public Relations - June 4, 2024
This study suggests that during disruptive crisis times, the strategic role of the CEO in organizational internal communication has become more critical than ever. The findings illuminate how CEO communication profoundly influences employees' feelings of uncertainty, psychological well-being, and trust.
40 Newsworthy Reasons to Write a Press Release
Cision Media Research - May 17, 2024
The press release is a powerful tool. In fact, 68% of journalists say the press release is one of the most useful types of content a PR professional can deliver, according to the 2024 State of the Media Report. Writing an effective press release can be the key to building earning media coverage for your brand and increasing your brand equity. But first, you need a news angle.
Pride Month in a Year of Loathing: Allies Needed
By Ben Finzel
PRsay - June 4, 2024
PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. Check them out here.
LinkedIn Removes Fake Employee Profiles Tied To PR Recruitment Firm
By Diana Marszalek
PRovoke Media - June 5, 2024
In a move to keep the platform clean, LinkedIn has removed a number of profiles of individuals claiming to be employees of PR recruitment firm Phifer & Co. after determining the accounts were fake.
PR consultant Michelle Garrett talks B2B PR, her new book and must-have PR tools
By Kristen Dunleavy
Muck Rack - June 4, 2024
Meet Michelle Garrett, newly published author and PR consultant. She talks about some of the biggest PR misconceptions, and how to overcome them and offers a few actionable tips for B2B PR.
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