Good Tuesday! Your Daily PR Brief is here - June 4, 2024
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Read some of today's best PR and Comms industry news clips:
PRNEWS Announces 2024 Top Women in PR (PRNEWS - June 4, 2024)
How To Craft A Winning Industry Award Submission (Forbes - June 4, 2024)
49ers PR staff wins Rozelle Award (NBC Sports - June 3, 2024)
Crisis comms strategies for protecting against deepfakes (PR Daily - June 4, 2024)
Using the PESO Model In a Communications Campaign (Spin Sucks - June 4, 2024) [PODCAST]
Good & Bad PR: Election campaigns, underground WiFi and OJ are all on the menu in PR this week (PRmoment (UK) - May 30, 2024)
5 Social Media Tips for Small Businesses (Voxus PR - May 30, 2024)
Adaptability and flexibility in PR crises: Tips and insights for maintaining agility (Agility PR Solutions - June 4, 2024)
PR's Top Pros Talk: Hanna Bautz (O'Dwyer's - June 3, 2024) [VIDEO]
How to keep inclusive messaging policies fresh (Ragan Communications - June 4, 2024)
This is what journalists want from you (Media First (UK) - June 4, 2024)
What Does PR Automation Mean for PR Pros? (Meltwater - May 8, 2020)
Summary Section:
PRNEWS Announces 2024 Top Women in PR
PRNEWS - June 4, 2024
Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that's leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.
How To Craft A Winning Industry Award Submission
By Sheryl Seitz, VP Marketing and Communications at May Mobility, and Operating Partner at C4 Ventures
Forbes - June 4, 2024
In today's competitive business world, finding ways to stand out from the crowd is more critical than ever. One practical and often overlooked technique is applying for industry awards.
49ers PR staff wins Rozelle Award
By Charean Williams
NBC Sports - June 3, 2024
The Pro Football Writers of America has selected the 49ers public relations staff as the 2024 Pete Rozelle Award winner. The 49ers PR staff, lauded for overall professionalism with the reporters who cover the club, earned the award for the first time in the 35-year history of the award.
Crisis comms strategies for protecting against deepfakes
By Allison Carter
PR Daily - June 4, 2024
In April, a bizarre case emerged out of a Maryland high school. An audio clip seemed to depict the principal making abhorrent, racist remarks. But it turned out the clip was a fake. It was allegedly created with generative AI by the school's athletic director, who now faces a multitude of criminal charges. The incident draws attention to just how easy it is to spoof anyone, from the most powerful people on the planet to an obscure school principal
Using the PESO Model In a Communications Campaign [PODCAST]
By Gini Dietrich
Spin Sucks - June 4, 2024
Every successful PESO Model program begins with owned media. Without it, you have nothing to share, nothing to help earn credibility, and nothing to amplify.
Good & Bad PR: Election campaigns, underground WiFi and OJ are all on the menu in PR this week
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - May 30, 2024
Well, here we are, one week into a 6-week general election campaign and don't know about you but, I have had enough already. Good job I am here to distract you from it all with another dollop of Good and Bad PR.
5 Social Media Tips for Small Businesses
By Cassidy Tamburro
Voxus PR - May 30, 2024
As a small business owner, it can be difficult to balance social media content that targets local customers while engaging a wider audience with industry trends. While there are numerous aspects to consider when running a robust social media program, there are five crucial areas that shouldn't be ignored.
Adaptability and flexibility in PR crises: Tips and insights for maintaining agility
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - June 4, 2024
Public relations professionals understand the delicate dance of managing a brand's image. But when a crisis erupts, meticulously crafted plans can be thrown into disarray. Negative headlines erupt, public sentiment sours, and the pressure to respond mounts. In these turbulent waters, adaptability and flexibility become the life rafts of effective crisis communication.
PR's Top Pros Talk: Hanna Bautz [VIDEO]
By Steve Barnes
O'Dwyer's - June 3, 2024
Next PR account Hanna Bautz tells Doug Simon that her top tip for being an effective project manager in communications is "to see yourself as a strategic connector, so that means being an extension of the client's team."
How to keep inclusive messaging policies fresh
By Callie Krosin
Ragan Communications - June 4, 2024
Inclusive messaging matters in the workplace for ethical, moral and business cases. Organizations that champion inclusion are two times as likely to meet or exceed financial targets, three times as likely to be high performing, six times as likely to be innovative and agile and eight times as likely to achieve better business outcomes according to a report from Deloitte.
This is what journalists want from you
By Adam Fisher
Media First (UK) - June 4, 2024
The relationship between journalists and comms and PR professionals can often feel complicated. Some might say ‘strained’. Others might describe it as ‘love/hate’. But both sides need each other for success. And that makes insight into what each other thinks and needs valuable.
What Does PR Automation Mean for PR Pros?
By Guv Callahan
Meltwater - May 8, 2020
The world moves a lot faster than it used to, and the impact of digital and social media has forced the role of PR professionals to evolve dramatically. Luckily, PR automation solutions have helped teams around the world adapt to the increasingly complicated media landscape.
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