Happy Friday! Your Daily PR Brief has arrived - May 31, 2024
Read some of today's best PR and Comms industry news clips:
5 Trends Shaping The Future Of PR (And How To Manage Them) (Crenshaw Communications - May 31, 2024)
TikTok's reputation takes a hit as U.S. tries to force a sale (Axios - May 30, 2024)
'PR's gender pay gap is alive and well' – finds new report (PR Week Global - May 31, 2024)
Weather Channel Takes Top Trust Score (O'Dwyer's - May 30, 2024)
AI news for communicators: What's new and notable (PR Daily - May 30, 2024)
By the numbers: HR priorities and pain points where comms can help (Ragan Communications - May 30, 2024)
PR Roundup: Skimm Rebuttal, Pro Athletes Rally for Mental Health, Trust in News (PRNEWS - May 31, 2024)
PR Stunt Watch: Rishi's National Service and Bupa's photography exhibition of Paralympic athletes in partnership with Annie Leibovitz (PRmoment (UK) - May 31, 2024)
2024 state of risk: With a marked decrease in risk management over the last year, are we seeing a reckless backslide in an era of high risk? (Agility PR Solutions - May 31, 2024)
ITNTW: How much can you control your public image? The Gina Reinhart portrait frenzy (InsideOut Public Relations (Australia) - May 31, 2024)
Headliners: Matthew Lackie (PRovoke Media - May 31, 2024)
Five tips to communicate dry subjects (Influence (UK) - May 31, 2024)
Summary Section:
5 Trends Shaping The Future Of PR (And How To Manage Them)
By Dorothy Crenshaw
Crenshaw Communications - May 31, 2024
For PR teams, there's never been a time of greater opportunity. But with opportunities come risks and challenges. Among the excellent content at the PROI 2024 Global Summit in Rio de Janeiro was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them.
TikTok's reputation takes a hit as U.S. tries to force a sale
By Eleanor Hawkins
Axios - May 30, 2024
TikTok and its Chinese owner, ByteDance, continue to have one of the lowest reputation scores across all of the companies measured annually in the Axios Harris Poll 100, thanks to bipartisan concerns around social media safety and security.
'PR's gender pay gap is alive and well' – finds new report
By Evie Barrett
PR Week Global - May 31, 2024
Men continue to receive higher salaries and bonuses than women in PR, with the industry's overall pay gap 'way above the national average', according to The Works Search's latest survey.
Weather Channel Takes Top Trust Score
By Steve Barnes
O'Dwyer's - May 30, 2024
A new poll from market research and data analytics firm YouGov says that, for the third year in a row, The Weather Channel comes out on top for trustworthiness with American media consumers.
AI news for communicators: What's new and notable
By Callie Krosin
PR Daily - May 30, 2024
Another busy week of AI news brings fresh technological developments alongside new risks and advancing talks of federal regulation.
By the numbers: HR priorities and pain points where comms can help
By Sean Devlin
Ragan Communications - May 30, 2024
Whatever decisions make sense to address your workforce and business needs, communicating about such issues takes coordination and smart planning, and that's where a unified front from comms and HR can come in very handy.
PR Roundup: Skimm Rebuttal, Pro Athletes Rally for Mental Health, Trust in News
By Nicole Schuman
PRNEWS - May 31, 2024
This week's PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news?
PR Stunt Watch: Rishi's National Service and Bupa's photography exhibition of Paralympic athletes in partnership with Annie Leibovitz
By Kim Allain
PRmoment (UK) - May 31, 2024
What. A.Week! I dunno if it is just me, but I'm exhausted. With a snap election on the horizon, some real comms mishaps and political parties slinging mud in all directions – I'm not sure whether I'm watching a badly shot episode of The Office or Succession. So where do we even start… maybe National Service.
2024 state of risk: With a marked decrease in risk management over the last year, are we seeing a reckless backslide in an era of high risk?
By Richard Carufel
Agility PR Solutions - May 31, 2024
New research findings from risk, safety and insurance SaaS firm Origami Risk reveal that despite 80 percent of respondents claiming to be either "moderately prepared or higher," data on the hard actions being taken doesn't support these optimistic assessments.
ITNTW: How much can you control your public image? The Gina Reinhart portrait frenzy
InsideOut Public Relations (Australia) - May 31, 2024
Beloved Australian Indigenous artist, Vincent Namatgira's most recent work is taking the internet by storm. The Archibald prize winner's most recent collection featured a series of celebrity portraits, including the likes of Adam Goodes, King Charles and Cathy Freeman, however it was his depiction of infamous mining magnate, Gina Reinhart, that found Namatgira in the midst of controversy.
Headliners: Matthew Lackie
By Maja Pawinska Sims
PRovoke Media - May 31, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Matthew Lackie, Axicom's global CEO.
Five tips to communicate dry subjects
By Sarah Browning
Influence (UK) - May 31, 2024
Topics such as procurement, data compliance and health and safety are rarely at the top of the must-read list. And yet they are often activities that can cause or solve big problems. In fact they can make or break organisations, so communicating them well is important.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.