Hello! Check out today's Daily PR Brief - May 29, 2024
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Read some of today's best PR and Comms industry news clips:
What's Wrong With Some Traditional PR Agencies—And 4 Tips To Fix It (Forbes - May 29, 2024)
America's most nonpartisan companies (Axios - May 25, 2024)
New social media features and updates to know this week (PR Daily - May 29, 2024)
Reaching the audience: Highlighting winners from PR Daily's Media Relations Awards (Ragan Communications - May 29, 2024)
Let's talk: Employees and employers on mental wellbeing in PR (PRmoment (UK) - May 23, 2024)
PR is in danger—again—of losing relevance: What's missing this time? (Agility PR Solutions - May 29, 2024)
Expectations vs Reality of Job Seekers (Culpwrit - May 28, 2024)
Global PR Agency Rankings 2024 - Fast Movers (PRovoke - May 28, 2024)
Why radio interviews have never been more important (Media First (UK) - May 28, 2024)
Pitching under embargo: what you need to know (Muck Rack - May 28, 2024)
Five trends shaping the future of the corporate communications function (Influence (UK) - May 24, 2024)
Summary Section:
What's Wrong With Some Traditional PR Agencies—And 4 Tips To Fix It
By April White, Founder of Trust Relations
Forbes - May 29, 2024
I've never understood why some things are so backward and broken at some legacy PR firms. I've watched many of my friends and colleagues in the industry experience the same toxic themes over and over again. Mentorship and teamwork have been virtually nonexistent for them. And some agencies seem to have embraced a culture of competitiveness to the point where even pop culture depictions of PR agencies often place the most ruthless characters at the top.
America's most nonpartisan companies
By Eleanor Hawkins
Axios - May 25, 2024
Even in a hyper-polarized environment, 40% of American businesses are perceived as being nonpartisan, the latest Axios/Harris Poll 100 survey finds. Companies like Procter & Gamble, UPS and BP have been able to stay top of mind for consumers, without wading into hot-button issues or cultural controversies.
New social media features and updates to know this week
By Allison Carter
PR Daily - May 29, 2024
After the long holiday weekend here in the United States, we're seeing plenty of items in the testing phase. How many of these will become real features, and which will be lost to the swirling mists of beta testing? And at long last, X has considered the plea of people who don't want to be judged for liking Bad Tweets.
Reaching the audience: Highlighting winners from PR Daily's Media Relations Awards
By Sean Devlin
Ragan Communications - May 29, 2024
The best PR practitioners are aces at ensuring the media knows about their clients' pursuits. No matter how a story manifests, it's critical to get into the hands of media professionals who can spread it far and wide. This week, we're sharing some of the success stories of the winners of last year's PR Daily Media Relations Awards.
Let's talk: Employees and employers on mental wellbeing in PR
By Alex Beach
PRmoment (UK) - May 23, 2024
In recognition of mental health week, we reached out to both employees and employers across the PR world to offer their experiences and advice for individuals and agencies to help look after their mental health.
PR is in danger—again—of losing relevance: What's missing this time?
By Bill Byrne, Co-founder and Managing Director of Remedy PR
Agility PR Solutions - May 29, 2024
Is the PR industry in danger of losing access to budgets and being pushed further to the edge of the marketing matrix? For the third time? Yes, but we can stop it.
Expectations vs Reality of Job Seekers
By Ron Culp
Culpwrit - May 28, 2024
Navigating the job market can often feel like traversing a maze of conflicting expectations and realities, especially for students and young professionals pursuing careers in public relations.
Global PR Agency Rankings 2024 - Fast Movers
PRovoke - May 28, 2024
In terms of geographic spread, this year’s ranking sees a notable decline from the global PR industry's traditional powerhouses, with the US and UK accounting for eight of the 15 fastest-growing agencies in the world, compared to 10 for the past two years.
Why radio interviews have never been more important
By Adam Fisher
Media First (UK) - May 28, 2024
Are radio interviews part of your comms and PR strategy? The latest audience figures suggest they should be because more people are listening to radio than ever before. According to RAJAR – the organisation measuring UK radio audiences - 50 million adults tune into the radio each week. That works out as 89 per cent of the UK adult population.
Pitching under embargo: what you need to know
By Linda Zebian
Muck Rack - May 28, 2024
As securing coverage gets harder to do, PR professionals may look to embargoes to help manage their media relations, but how should you leverage embargoes to help journalists and secure coverage?
Five trends shaping the future of the corporate communications function
By Stephen Waddington
Influence (UK) - May 24, 2024
The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their organisations remain relevant and effective.
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