Good day! Read your Tuesday Daily PR Brief - May 28, 2024
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Read some of today's best PR and Comms industry news clips:
Why I Love Public Relations (O'Dwyer's - May 24, 2024)
Mise en place your crisis prep: A flexible framework for the worst (PR Daily - May 28, 2024)
Diving In to Challenges: Q&A With Citi's Global Head of Communications, Jennifer Lowney (PRNEWS - May 24, 2024)
Optimizing Content for Generative Search, AI, and SEO (Spin Sucks - May 28, 2024)
Why A Strong Personal Brand Will Never Be Replaced By AI (Forbes - May 28, 2024)
Good & Bad PR: Heartless Clarks, fast food wars and classy comms in this week's PR review (PRmoment (UK) - May 23, 2024)
PRGN Elects Natacha Clarac as President (PRGN - May 28, 2024)
Proximity and Relevance are the vital filters for impactful news judgement (Axia Public Relations - May 26, 2024)
Customer trust: What should brands provide to achieve it? Here are 4 best practices (Agility PR Solutions - May 28, 2024)
Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences (Landis Communications - May 28, 2024)
Headliners: Patrícia Ávila (PRovoke Media - May 24, 2024)
Summary Section:
Why I Love Public Relations
By Art Stevens, Managing Partner, The Stevens Group
O'Dwyer's - May 24, 2024
In the dynamic world of communication and connection, few professions offer the exhilarating blend of creativity, strategy and human interaction quite like public relations. As someone deeply entrenched in this field, I find myself continually captivated by its multifaceted nature and the endless opportunities it presents.
Mise en place your crisis prep: A flexible framework for the worst
By Allison Carter
PR Daily - May 28, 2024
When it comes to creating your crisis communications plan, it can be tempting to make a massive, 300-page binder that covers every possible bad thing that can happen to your organization, from the CEO stubbing her toe to an asteroid striking your processing plant. But Liz McGee, communications director at the Institute of International Finance and upcoming speaker at PR Daily's Media Relations Pre-Conference, says there's an easier way.
Diving In to Challenges: Q&A With Citi's Global Head of Communications, Jennifer Lowney
By Nicole Schuman
PRNEWS - May 24, 2024
PRNEWS had the privilege of speaking with Jennifer Lowney, Global Head of Communications for Citi, while attending the New York Women in Communications Matrix Awards on May 21, 2024. Lowney oversees the bank's reputation and messaging across nearly 100 countries, guiding a team of 300 professionals.
Optimizing Content for Generative Search, AI, and SEO
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 28, 2024
All of the generative search changes have people on edge, but there isn't much to worry about. Here are the things to consider in your own content creation.
Why A Strong Personal Brand Will Never Be Replaced By AI
By Nancy Marshall, The PR Maven
Forbes - May 28, 2024
AI can draft quick social media posts or short blogs, but you still need to combine online content creation with in-person outreach to build the strongest possible brand.
Good & Bad PR: Heartless Clarks, fast food wars and classy comms in this week's PR review
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - May 23, 2024
Summer is done and we appear to have fast-forwarded through to Autumn weather. What a very British start to a conversation. Welcome to this week's Good and Bad PR.
PRGN Elects Natacha Clarac as President
PRGN - May 28, 2024
The Public Relations Global Network (PRGN) announced today the slate of new officers recently elected for one of the world's largest networks of independent Public Relations, Public Affairs and communications agencies.
Proximity and Relevance are the vital filters for impactful news judgement
By Lindsey Chastain
Axia Public Relations - May 26, 2024
When it comes to determining whether a story is considered newsworthy, there are many factors journalists and editors evaluate. However, at the core, many argue that newsworthiness ultimately comes down to just two key elements.
Customer trust: What should brands provide to achieve it? Here are 4 best practices
By Jesse Liszka
Agility PR Solutions - May 28, 2024
When you hear the word "trust", what—or, better, who—comes to mind? It's likely you've pictured the people who make you feel safe, secure, and respected. The kind of people that you can rely on because you know they truly care about you. Those are also the kind of people that you want in your life to feel happier and more fulfilled. Now, imagine what happens when such positive, powerful feelings are transferred to the world of brands.
Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences
By Christina Rytter, Founder of Scandinavian Communications
Landis Communications - May 28, 2024
This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.
Headliners: Patrícia Ávila
By Diana Marszalek
PRovoke Media - May 24, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Patrícia Ávila, who has joined São Paolo-based Ágora as LatAm regional director.
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