Good Thursday! Here's your Daily PR Brief - May 23, 2024
Read some of today's best PR and Comms industry news clips:
10 more events PR pros won't want to miss in 2024 (Muck Rack - May 23, 2024)
5 media relations takeaways, 5 months into 2024 (PR Daily - May 23, 2024)
Managing Workplace Anxiety (The Hoffman Agency - May 23, 2024)
Private equity interest in communications firms is growing (Axios - May 23, 2024)
Navigating the Data Revolution (O'Dwyer's - May 21, 2024)
How To Optimize Success at Your First Trade Show With a Client (PRNEWS - May 22, 2024)
The Right Lessons To Learn About PR From Edward Bernays (Forbes - May 23, 2024)
Are Journo-fluencers about to give media an epic shake-up? (PRmoment (UK) - May 20, 2024)
5 ways to manage a PR crisis caused by supply chain disruptions (Agility PR Solutions - May 23, 2024)
Adapting your PR and comms prior to a rebrand (Firefly Communications - May 22, 2024)
How can you become more than an accidental manager? (Media First (UK) - May 23, 2024)
15 Steps To Take When Your Messaging Doesn't Land Well With Customers (Forbes - May 23, 2024)
Summary Section:
10 more events PR pros won't want to miss in 2024
By David Tilove
Muck Rack - May 23, 2024
It's not too late to level up your PR skills in 2024. Here's a list of the top PR and communications events for the second half of this year.
5 media relations takeaways, 5 months into 2024
By Madeleine Shin
PR Daily - May 23, 2024
We're almost half-way through 2024, and as media relations professionals, we face a daunting second half with the Olympics and election slated to command news cycles. These headwinds mean we need to obtain an even clearer understanding of journalists' needs (and limitations) during this time.
Managing Workplace Anxiety
By Lisa Bonatz
The Hoffman Agency - May 23, 2024
Managing anxiety is crucial for maintaining productivity, fostering growth and boosting confidence in your professional endeavors, whether it's hitting send on emails or speaking up confidently on client calls.
Private equity interest in communications firms is growing
By Eleanor Hawkins
Axios - May 23, 2024
Strategic communications firms are cash cows, and private equity firms are grazing on them. Specialist firms with deep client relationships — and contracts — are attracting more investment dollars.
Navigating the Data Revolution
By Ken Deutsch, Adam Pawluk
O'Dwyer's - May 21, 2024
As communication professionals, we're always looking to give our clients a competitive edge that will help them stand out in crowded markets. As our industry buzzes with talk of data science as a new secret weapon, many PR pros have grappled with the challenge of mastering these tools.
How To Optimize Success at Your First Trade Show With a Client
By Madi Olivé
PRNEWS - May 22, 2024
Incorporating trade shows into your broader communications strategy offers invaluable opportunities to elevate your clients' visibility, credibility and market presence. Trade shows serve as dynamic platforms where businesses can directly engage with their target audience, industry peers and key stakeholders in an immersive environment.
The Right Lessons To Learn About PR From Edward Bernays
By Drew Gerber, CEO of Wasabi Publicity
Forbes - May 23, 2024
Like many of you, I had never heard the name Edward Bernays, which is surprising, given how important he is to the history of public relations. My world was rocked when a friend and colleague introduced me to Bernays' work.
Are Journo-fluencers about to give media an epic shake-up?
By Jeremy Page
PRmoment (UK) - May 20, 2024
As more and more journalists are reinventing themselves as social media personalities, Jeremy Page, executive vice president and global director of creative at KWT Global, takes a closer look at what this means for the PR, media and comms industries and how agencies should react.
5 ways to manage a PR crisis caused by supply chain disruptions
By Taher Batterywala
Agility PR Solutions - May 23, 2024
A supply chain can get interrupted due to several factors—geopolitical issues, bad weather, natural calamities, war or internal conflict, cyberattacks, workforce strikes, etc. This disruption put severe pressure on the companies and their logistical partners to deliver the same quality products in the same time frame while balancing these additional operational difficulties. If not managed efficiently, this could turn out to be a PR nightmare.
Adapting your PR and comms prior to a rebrand
By Charlotte Stoel
Firefly Communications - May 22, 2024
The journey of rebranding is intricate, requiring a nuanced approach to PR and communications that keeps your audience engaged and prepares them for change – all without losing momentum. Here's how you can navigate these waters safely.
How can you become more than an accidental manager?
By Adam Fisher
Media First (UK) - May 23, 2024
Are you an accidental manager? There’s a good chance you might be. Research from the Chartered Management Institute (CMI) indicates more than 80 per cent of people who enter management positions have not had leadership and management training and regard themselves as accidental managers.
15 Steps To Take When Your Messaging Doesn't Land Well With Customers
By Forbes Communications Council
Forbes - May 23, 2024
Just because a company may have made a mistake with its messaging doesn’t mean it can’t rectify the situation by taking the proper steps.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.