Hi! Your Wednesday Daily PR Brief has arrived - May 22, 2024
Read some of today's best PR and Comms industry news clips:
Diddy's Apology Disaster: 4 Lessons in What Not to Do (PRNEWS - May 21, 2024)
How the Boy Scouts rolled out their rebrand and weathered name-change controversy (PR Daily - May 22, 2024)
PR's Top Pros Talk: Rob Bronfeld (O'Dwyer's - May 21, 2024) [VIDEO]
How to Create the Perfect PR Pitch, According to Journalists (Cision Media Research - May 22, 2024)
As People Live and Work Longer, Companies Urged to End Age Discrimination (PRsay - May 21, 2024)
10 Tips For Maintaining A Consistent Brand Reputation Online (Forbes - May 21, 2024)
10 tips for cultivating real connections & building a loyal community on social media (Agility PR Solutions - May 21, 2024)
Here's what your company should do AFTER earning media coverage. (Axia Public Relations - May 21, 2024)
Michael Scharff on The Power of Words (Mixing Board - May 21, 2024)
Best PR advice in 15 words or less (Muck Rack - May 21, 2024)
Unleashing the power of innovation in internal comms (Influence (UK) - May 18, 2024)
Mastering The Digital Revolution: 5 Strategies For Marketing And PR Professionals (Forbes - May 22, 2024)
Inside the PR Minds – An RSAC Reflection (w2comm - May 21, 2024) [PODCAST]
Summary Section:
Diddy's Apology Disaster: 4 Lessons in What Not to Do
By Daniel Brakins
PRNEWS - May 21, 2024
The internet is fuming with criticism over Sean "Diddy" Combs' recent apology for physically abusing his ex-girlfriend, Cassie Ventura. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.
How the Boy Scouts rolled out their rebrand and weathered name-change controversy
By Allison Carter
PR Daily - May 22, 2024
After 114 years, the Boy Scouts of America are changing their name — but little else about the organization. The "boy" is dropping out of the name, which will become simply Scouting America.
PR's Top Pros Talk: Rob Bronfeld [VIDEO]
By Steve Barnes
O'Dwyer's - May 21, 2024
When Rob Bronfeld joined MikeWorldWide as EVP and managing director, he tells Doug Simon that there were several things at the top of his to-do list to help him "get off the ground as it relates to biz dev and growth." Among them were "leveraging my existing network," "really understanding and being able to sell our unique value proposition" and "really understanding our client's business."
How to Create the Perfect PR Pitch, According to Journalists
Cision Media Research - May 22, 2024
Find out what makes the perfect PR pitch, according to reporters themselves. Learn the key elements of relevant, concise & exclusive pitches that get coverage.
As People Live and Work Longer, Companies Urged to End Age Discrimination
By PRSA Staff
PRsay - May 21, 2024
For many people, living longer means working longer — or at least having the desire to continue their careers, despite the barriers they face. But while discussions of workplace discrimination emphasize race, gender and sexual orientation, bias against older workers is often overlooked.
10 Tips For Maintaining A Consistent Brand Reputation Online
By Forbes Communications Council
Forbes - May 21, 2024
So what's an easy way to keep everything consistent? Here, the experts of Forbes Communications Council offer 10 simple tips for companies trying to maintain a more consistent brand reputation online, and how taking these steps will positively impact your overall image in the eyes of customers.
10 tips for cultivating real connections & building a loyal community on social media
By Srushti Shah
Agility PR Solutions - May 21, 2024
Times have changed, and social media has transitioned from a traditional broadcasting platform into a vibrant and engaging space where brands and individuals are able to foster genuine connections and build loyal communities around their values. But why community?
Here's what your company should do AFTER earning media coverage.
By Jessica McNellis
Axia Public Relations - May 21, 2024
Securing a story in a priority outlet or being featured on TV is a huge win, but many business leaders make the mistake of thinking publication is the final step, when really there are several steps after earning media coverage to see the highest return on investment.
Michael Scharff on The Power of Words
Mixing Board - May 21, 2024
Michael Scharff is Global Head of Communications at PA Consulting, a UK-based innovation and transformation consultancy, where he oversees their global portfolio of internal and external communications, research programmes and activities including media relations, content marketing, brand message development, and executive and investor communications. Previously, he managed the content team at Bloomberg Philanthropies, raising the profile of the Foundation's global innovation portfolio.
Best PR advice in 15 words or less
By Bailey Self
Muck Rack - May 21, 2024
We asked communicators to share their best PR advice in 15 words or less to help you on your PR journey. Check out what they had to say!
Unleashing the power of innovation in internal comms
By Helen Ellis
Influence (UK) - May 18, 2024
According to one survey UK employees now spend over three hours a day emailing. For internal comms professionals it is getting harder to be heard, read, remembered. This presents a challenge for businesses. How do you rise above the noise and engage employees in the 21st century?
Mastering The Digital Revolution: 5 Strategies For Marketing And PR Professionals
By Nick Leighton
Forbes - May 22, 2024
To thrive in this new environment, marketers need to embrace the power of technology and take steps to transform their outdated practices.
Inside the PR Minds – An RSAC Reflection [PODCAST]
By Madison Farabaugh
w2comm - May 21, 2024
This was my first year attending RSAC versus helping run things from afar in previous years, and I can confidently say I now understand why the months leading up to this conference and the week of it can be so insane – and why those who carefully prepare are set up for great success.
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