Please enjoy Tuesday's Daily PR Brief - May 21, 2024
Read some of today's best PR and Comms industry news clips:
As Journalists' Roles Change, PR Practitioners Need To Adapt (Forbes - May 21, 2024)
Why Large PR Agencies are Turning to Acquisitions (O'Dwyer's - May 17, 2024)
How I Got Here: TellMed's Tara DiMilia on finding inspiration in the future of communications (PR Daily - May 17, 2024)
How to Avoid Google Penalizing Your AI-Generated Content (PRNEWS - May 20, 2024)
OpenAI on the defensive after multiple PR setbacks in one week (Ars Technica - May 20, 2024)
7 Insider Tips for Building Better Relationships With the Media (Cision Media Research - May 16, 2024)
Emerging Trends in Tech PR: What's Next for Technology Companies? (5W Public Relations Firm - May 21, 2024)
What lessons does political message discipline have for internal communications (PRmoment (UK) - May 15, 2024)
The important role of media monitoring in market intelligence (Agility PR Solutions - May 21, 2024)
7 Tips for Getting the Most from Your Crisis Communications Plan (Free Download) (Voxus PR - May 20, 2024)
'I'm not your mum' – the video updates that triggered a crisis (Media First (UK) - May 21, 2024)
2024 Agency Rankings: Global PR Industry Growth Stalls Amid Challenging Conditions (PRovoke Media - May 20, 2024)
CMO spending on paid media soars at the expense of talent, tech and agencies (Sword and the Script Media - May 21, 2024)
Summary Section:
As Journalists' Roles Change, PR Practitioners Need To Adapt
By Abbi Whitaker
Forbes - May 21, 2024
As public relations practitioners, we have a responsibility to meet journalists where they are, and that means being aware of what they're going through.
Why Large PR Agencies are Turning to Acquisitions
By Art Stevens
O'Dwyer's - May 17, 2024
In the ever-evolving landscape of public relations, the realms of influence, reputation management and strategic communication are witnessing significant transformation. One of the prevailing trends in recent years is an increasing propensity for larger PR agencies to pursue acquisitions.
How I Got Here: TellMed's Tara DiMilia on finding inspiration in the future of communications
By Isis Simpson-Mersha
PR Daily - May 17, 2024
Tara DiMilia is the founder, managing director and CEO of TellMed Strategies, a life science communications agency that creates marketing campaigns for biopharma companies. With over 30 years of experience in healthcare public relations, DiMilia has played key roles in starting and restructuring three companies before founding TellMed.
How to Avoid Google Penalizing Your AI-Generated Content
By Sarah Evans
PRNEWS - May 20, 2024
The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?
OpenAI on the defensive after multiple PR setbacks in one week
By Benj Edwards
Ars Technica - May 20, 2024
Since the launch of its latest AI language model, GPT-4o, OpenAI has found itself on the defensive over the past week due to a string of bad news, rumors, and ridicule circulating on traditional and social media. The negative attention is potentially a sign that OpenAI has entered a new level of public visibility—and is more prominently receiving pushback to its AI approach beyond what it has seen from tech pundits and government regulators.
7 Insider Tips for Building Better Relationships With the Media
By Amy O'Connell
Cision Media Research - May 16, 2024
With more than 50,000 published books giving relationship advice and just as many memes poking fun at how we interact with one another, it’s clear that relationships aren’t easy. Strong relationships take work – and the relationship between PR professionals and journalists is no exception. Unfortunately, it usually falls on PR professionals to do the heavy lifting in building and nurturing those relationships - but it’s not as complicated as you might think.
Emerging Trends in Tech PR: What's Next for Technology Companies?
5W Public Relations Firm - May 21, 2024
Learn how data-driven strategies, AI, and storytelling are transforming tech PR. Leverage niche publications and blogs for greater impact.
What lessons does political message discipline have for internal communications
By Fraser Raleigh, Director of Public Affairs at SEC Newgate
PRmoment (UK) - May 15, 2024
In politics, being "on message" is an essential skill for anyone trusted by their party to hit the airwaves on their behalf. With a general election just months away, what does this message discipline tell us about our own communications?
The important role of media monitoring in market intelligence
By Ankita Malhotra
Agility PR Solutions - May 21, 2024
Have you thought about how businesses seem to always be one step ahead of the game? The answer lies in a hidden yet powerful tool: media monitoring.
7 Tips for Getting the Most from Your Crisis Communications Plan (Free Download)
By Steve Smith
Voxus PR - May 20, 2024
Communicators today face potential crises around every corner. The headlines are endless: Roku, Columbia University, Kellogg's, Apple, the Royal Family. And that's just the past few weeks. While these examples involve renowned international brands with large corporate communications teams, I have found that many B2B technology brands – especially rapidly growing startups – are wholly unprepared to respond to a crisis.
'I'm not your mum' – the video updates that triggered a crisis
By Adam Fisher
Media First (UK) - May 21, 2024
Have you heard about the tech giant plunged into crisis media management mode by its PR boss? The story has created headlines across the globe and triggered new debate about workplace cultures.
2024 Agency Rankings: Global PR Industry Growth Stalls Amid Challenging Conditions
By Arun Sudhaman
PRovoke Media - May 20, 2024
The global PR industry grew by 0.7% in 2023, based on PRovoke Media's definitive annual ranking of the world's top 250 PR firms, which is now live.
CMO spending on paid media soars at the expense of talent, tech and agencies
By Frank Strong
Sword and the Script Media - May 21, 2024
If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe. Overall marketing budgets tallied at 7.7% of revenue – down from 9.1% in 2023, even further below the 10% industry benchmark, and off more than 3% from its all-time high in 2020.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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