Take a look at your Friday Daily PR Brief - May 3, 2024
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Read some of today's best PR and Comms industry news clips:
5 Tips For Mastering Customer Engagement On Social Media (Forbes - May 3, 2024)
2024 North American Agencies Of The Year: Winners Revealed (PRovoke Media - May 2, 2024)
Elon Musk Has the Worst PR Since Henry Ford (O'Dwyer's - May 2, 2024)
Inside Edelman's large language model and how it tracks brand trust (Ad Age - May 2, 2024)
CEOs tap communicators to sharpen employee engagement (Axios - May 2, 2024)
How retelling historical stories helps communicators navigate difficult topics (PR Daily - May 3, 2024)
PR Roundup: World Press Freedom Day, Mother's Day Opt Out, Comms Not Prepped for Election (PRNEWS - May 2, 2024)
How to upskill in PR (PRmoment (UK) - May 1, 2024)
Building a Communications Team: The Client Perspective (PRGN - May 3, 2024) [PODCAST]
Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers' top concern (Agility PR Solutions - May 3, 2024)
How to find the best stories and amplify brand voice in current events (Axia Public Relations - May 2, 2024)
frankly… Episode 44: We Must Invest in Hyper-Local Reporting (Franco - May 2, 2024) [PODCAST]
9 Strategies to Build a Successful Brand Reputation Management Strategy (Mention - May 3, 2024)
AI for communicators: What's new and what's next (Ragan Communications - May 2, 2024)
Summary Section:
5 Tips For Mastering Customer Engagement On Social Media
By Rebecca Kowalewicz, Vice President, Digital at Clearbridge Branding Agency
Forbes - May 3, 2024
With social media platforms becoming, if not already, the primary touchpoint between many businesses and their consumers, mastering customer engagement on social media is vital to your brand's overall marketing strategy. So many times, I see brands post content but not engage with their audience. When I teach social media to companies, I always include the statement, "Remember the social part of social media."
2024 North American Agencies Of The Year: Winners Revealed
By Arun Sudhaman
PRovoke Media - May 2, 2024
APCO was named overall North American Agency of the Year at the SABRE Awards ceremony, after landing Midsize Agency of the Year honors, ahead of Hill & Knowlton, Imre, Ruder Finn and Zeno.
Elon Musk Has the Worst PR Since Henry Ford
By Bill Huey
O'Dwyer's - May 2, 2024
What would you do if you have received a call from one of Musk's few remaining top lieutenants to see if you would be interested in advising him on PR matters?
Inside Edelman's large language model and how it tracks brand trust
Ad Age - May 2, 2024
Edelman's AI chair unpacks "Archie" and the substantial investments required to build it.
CEOs tap communicators to sharpen employee engagement
By Eleanor Hawkins
Axios - May 2, 2024
At an event in Washington, D.C., alongside the White House Correspondents' Dinner, more than 100 Axios Communicators readers gathered to discuss managing corporate reputation during an election year.
How retelling historical stories helps communicators navigate difficult topics
By Mike Prokopeak
PR Daily - May 3, 2024
Corporate and institutional reputations can sometimes be entangled in a painful past. Some organizations rebrand for a fresh start. Others put the scars of old wounds on display — a difficult step when brands today risk being "canceled" over their public, and even private, positions. Look no further than Volkswagen for proof.
PR Roundup: World Press Freedom Day, Mother's Day Opt Out, Comms Not Prepped for Election
By Nicole Schuman
PRNEWS - May 2, 2024
In this week's PR Roundup we learn about supporting journalists, inclusive communications regarding Mother's Day, and if communicators are already prepping messaging strategies for the 2024 election.
How to upskill in PR
By Alex Beach
PRmoment (UK) - May 1, 2024
There are two sides to the upskilling coin: employers teaching their teams additional skills, and employees independently going out there and pro actively learning them. Approaching upskilling from either perspective isn't as simple as it may seem - it can be costly and time-consuming, and it can be hard to know on which skills, and employees at which level, should be focused on first.
Building a Communications Team: The Client Perspective [PODCAST]
By Leeza L. Hoyt
PRGN - May 3, 2024
Building a communications team can be challenging. The latest PRGN Presents Podcast unveils the client perspective on agency selection.
Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers' top concern
By Richard Carufel
Agility PR Solutions - May 3, 2024
The Creator Economy has exploded over the last couple of years into a self-sustaining revenue model, and the growth shows no signs of slowing. But with growth comes complexity, and the most innovative influencers and other content creators find ways to rise above this ever-increasing pack to forge successful careers.
How to find the best stories and amplify brand voice in current events
By Jessica McNellis
Axia Public Relations - May 2, 2024
We're back with more on how you can find the right stories for newsjacking and examples of how to execute this in the media. Here are a few angles to begin identifying newsjacking opportunities.
frankly… Episode 44: We Must Invest in Hyper-Local Reporting [PODCAST]
By Caitlyn Wolter
Franco - May 2, 2024
Ashley Woods Branch discusses the importance of local community reporting and her role as a consultant and leader in the space.
9 Strategies to Build a Successful Brand Reputation Management Strategy
By Ciara Byrne
Mention - May 3, 2024
A comprehensive guide to brand reputation management and nine expert tips to build a successful brand reputation management strategy.
AI for communicators: What's new and what's next
By Justin Joffe and Allison Carter
Ragan Communications - May 2, 2024
This week's update is a tug-of-war between new technological advancements that bring stunning opportunities and regulation that seeks to give shape to this radical new technology and hamper bad actors from running amok with this power. Read on to find out what communicators need to be aware of this week in the chaotic, promising world of AI.
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