Happy May! Check out today's Daily PR Brief - May 1, 2024
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Read some of today's best PR and Comms industry news clips:
Public Relations Vs. Marketing: Here's What Actually Matters Most (Forbes - May 1, 2024)
Brand marketers grapple with AI's influence (Axios - April 25, 2024)
Just Do It (Over) (O'Dwyer's - April 30, 2024)
New social media features and updates to know this week (PR Daily - April 30, 2024)
Kudos to Kim Mulkey (Sort of) and the Value of Front-Running (PRNEWS - April 30, 2024)
How Should Corporations Respond to Social Issues? (Institute for Public Relations - April 30, 2024)
New research shows senior PR consultants see themselves as strong team leaders, not yet ready for business leadership (PRmoment (UK) - April 23, 2024)
Navigating the fine line: Balancing client expectations & PR integrity (Agility PR Solutions - April 29, 2024)
Trust, turbulence and reputation risk in 2024 – lessons from the Ipsos Reputation Council (CIPR Crisis Comms Network - May 1, 2024)
How journalists use social media in 2024 (Muck Rack - April 30, 2024)
The power of storytelling: How Wrexham AFC rose from the ashes (Firefly Communications (UK) - April 30, 2024)
Redefining Purpose-Driven Networking at RSA Conference 2024 (w2comm - April 30, 2024)
Summary Section:
Public Relations Vs. Marketing: Here's What Actually Matters Most
By Nancy Marshall, The PR Maven
Forbes - May 1, 2024
To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly challenging to tell the difference between a public relations professional and a marketer—the varied job requirements, the unique value-adds and the end goals of each job. Let's explore the difference, and then I'll tell you what really matters most.
Brand marketers grapple with AI's influence
By Eleanor Hawkins
Axios - April 25, 2024
In a not too distant future, it will be common practice for everyone to have their own personalized AI agent to field emails, share news or plan vacations. If artificial intelligence-supported chatbots begin to dominate people's attention, communicators and marketers will seek to influence the chatbots' conversations.
Just Do It (Over)
By Kevin McCauley
O'Dwyer's - April 30, 2024
Just Do It, Over… Nike has finally thrown in the towel, agreeing to modify its much ridiculed "Nike Vapor Premiers" uniforms for Major League Baseball. It didn't have to happen.
New social media features and updates to know this week
By Allison Carter
PR Daily - April 30, 2024
Even as the fate of TikTok threatens to turn social media on its head, the new features and updates keep coming. Don't miss a beat – here's what you need to know.
Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
By Chris Gidez, Founding Partner at G7 Reputation Advisory
PRNEWS - April 30, 2024
Call me a contrarian. But I am not getting on the "Kim Mulkey Made a Big Mistake" bandwagon. As folks may recall, the LSU women's basketball coach held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a "hit piece" and threatening to sue: "I've hired the best defamation law firm in the country, and I will sue The Washington Post if they publish a false story about me."
How Should Corporations Respond to Social Issues?
By USC Annenberg Center for Public Relations
Institute for Public Relations - April 30, 2024
The USC Annenberg Center for Public Relations analyzed the perceptions of corporate activism in the public relations industry and beyond. An online survey of 163 PR professionals, 54 investors, 100 business leaders, 709 employees, and 1,537 consumers was conducted from Feb. 20 – March 12, 2024.
New research shows senior PR consultants see themselves as strong team leaders, not yet ready for business leadership
PRmoment (UK) - April 23, 2024
We engaged research firm Censuswide to conduct research for us, asking senior PR professionals in the UK to assess their own leadership skills. The respondents identified themselves as holding senior positions in agencies. They were mostly females, between 35-50 years old. Their responses are unsurprising in some regards, unsettling in others.
Navigating the fine line: Balancing client expectations & PR integrity
By Viet N'Guyen
Agility PR Solutions - April 29, 2024
When it comes to the development of the perfect PR strategy that marries creativity and client expectations, many public relations professionals often find themselves walking a tightrope. A recent experience at Issa PR, a global luxury and lifestyle brand strategy, and marketing agency, serves as a cautionary tale, shedding light on the challenges of reconciling client desires with the fundamental principles of effective public relations.
Trust, turbulence and reputation risk in 2024 – lessons from the Ipsos Reputation Council
By Matt Painter, Managing Director, Ipsos Corporate Reputation
CIPR Crisis Comms Network - May 1, 2024
Each year, the Ipsos Reputation Council brings together communications leaders from some of the world’s most respected businesses, to explore the issues and trends that are shaping their corporate reputations. In Autumn 2023, Ipsos interviewed 135 Council members from 23 countries, across a range of industries. The first thing they were asked was “what keeps you awake at night.”
How journalists use social media in 2024
By Matt Albasi
Muck Rack - April 30, 2024
Social media is an indispensable tool for journalists, shaping how news is both produced and shared. The role of platforms like X/Twitter, Facebook, and LinkedIn goes beyond networking; they are important channels for information gathering, story promotion and audience engagement. Let's delve deeper into how journalists are using social media in 2024 by looking at data from Muck Rack's 2024 State of Journalism survey.
The power of storytelling: How Wrexham AFC rose from the ashes
By Ben Brigham
Firefly Communications (UK) - April 30, 2024
From obscurity to global fame, Wrexham AFC's growth has been staggering. What can companies learn from them?
Redefining Purpose-Driven Networking at RSA Conference 2024
By Andrea Brusig
w2comm - April 30, 2024
As the RSA Conference rapidly approaches, this blog discusses how attendees can reframe their approach to networking for maximum impact.
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