Happy Monday! Your Daily PR Brief is here - April 29, 2024
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Read some of today's best PR and Comms industry news clips:
How To Become A Thought Leader Without Self-Promoting (And Why) (Forbes - April 26, 2024)
Affirming Your Commitment To DEI Amid A Backlash (Forbes - April 29, 2024)
2023 Was 'Mixed Bag' for Financial PR Firms (O'Dwyer's - April 26, 2024)
7 things I've learnt in my first year in digital PR (PR Daily - April 29, 2024)
How to Use ChatGPT to Refine—Not Define—Your Media Pitches (PRNEWS - April 26, 2024)
9 Strategies for Building a Winning Professional Brand (PRsay - April 25, 2024)
B2B Tech PR in the Age of Social Media (5W Public Relations - April 29, 2024)
PR Stunt Watch: Iceland's for everyone, while Beko's dead creative (PRmoment (UK) - April 25, 2024)
The financial impact of corporate reputation: New IPR research reveals the true cost of brand-image shortfalls—both real and perceived (Agility PR Solutions - April 29, 2024)
Navigating the Brand Loyalty Crisis: Insights from EMEA Consumer Research (Iliyana Stareva Blog - April 29, 2024)
Leadership comms that unify the intergenerational workplace (Ragan Communications - April 29, 2024)
Summary Section:
How To Become A Thought Leader Without Self-Promoting (And Why)
By Forbes Agency Council
Forbes - April 26, 2024
While it is a long-term play requiring diligence and patience, becoming a true industry thought leader is an effective way to build a business and a personal brand.
Affirming Your Commitment To DEI Amid A Backlash
By Tanya Meck, Head of Comms & Public Affairs at Global Strategy Group
Forbes - April 29, 2024
Political backlash has become a hallmark of our time. The way to weather that in a polarized and tumultuous world is to stay true to your vision and values.
2023 Was 'Mixed Bag' for Financial PR Firms
By Jon Gingerich
O'Dwyer's - April 26, 2024
ODwyers interviewed executives at some of the top-ranked PR agencies representing the financial services sector to hear how they handled a roller coaster of a year and what trends they predict for the finance world in the coming year and beyond.
7 things I've learnt in my first year in digital PR
By Alice Lang
PR Daily - April 29, 2024
This month marks my one-year digital-PR-eversary. When I started building links for my blog, I got a major buzz when I saw something go live in a publication I loved. I craved that feeling in my day-to-day role, which is why I moved from content to digital PR. It's only been a year, but I've learnt a lot.
How to Use ChatGPT to Refine—Not Define—Your Media Pitches
By Jeffrey Kitt
PRNEWS - April 26, 2024
An editorial contact of mine shares that the number of pitches written by ChatGPT is quickly filling his inbox. He can tell since they’re largely generic, poorly written and pitching the same content. There are no prizes for guessing that these ideas don’t get picked up.
9 Strategies for Building a Winning Professional Brand
By Erik Clausen
PRsay - April 25, 2024
Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Therefore, we can take lessons and best practices from real-life brand managers to develop our unique professional brands.
B2B Tech PR in the Age of Social Media
5W Public Relations - April 29, 2024
In recent times, the B2B tech PR scene has felt the ground shift beneath it. The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn't just changed the way B2B tech businesses communicate with their audience, but it's also given PR a whole new definition.
PR Stunt Watch: Iceland's for everyone, while Beko's dead creative
By Greg Double, Creative Director at BCW Global
PRmoment (UK) - April 25, 2024
This week's Stuntwatch is sponsored by the British springtime, chilly with the occasional warm flourish. Starting with Iceland (chilly) and their decision to drop mums (warm flourish).
The financial impact of corporate reputation: New IPR research reveals the true cost of brand-image shortfalls—both real and perceived
By Richard Carufel
Agility PR Solutions - April 29, 2024
In an age when consumers have little trust in brands and marketing communications, your company's reputation is your most precious asset—and not just real reputation, but perceived reputation as well. And it doesn't matter whether that reputation is sullied by rumors of unethical corporate behavior or more direct consumer-impacting issues like poor data management or consumer privacy shortfalls—new Institute for Public Relations research finds that you'll literally pay the price right out of your revenue.
Navigating the Brand Loyalty Crisis: Insights from EMEA Consumer Research
Iliyana Stareva Blog - April 29, 2024
In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology.
Leadership comms that unify the intergenerational workplace
By Sean Devlin
Ragan Communications - April 29, 2024
Between Boomers at the higher end of the age scale, Gen Z-ers entering into their first professional roles along with Gen X-ers and Millennials in between, there are gaps in age, experience, and general approach to work between the generations. However, just because different generations communicate differently doesn't mean that leaders can't reach everyone effectively.
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