It's Friday! Read your Daily PR Brief - April 19, 2024
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Read some of today's best PR and Comms industry news clips:
Overcoming Analysis By Paralysis (O'Dwyer's - April 17, 2024) [VIDEO]
Why Communicators Should Play An Outsized Role In Organizational Transformation (Forbes - April 18, 2024)
Transactional vs inspirational comms: Striking the balance (Ragan Communications - April 17, 2024)
Mastercard Chief Marketing and Comms Officer on Integrating Communications (PRNEWS - April 18, 2024)
Eight Key Tips for Simplifying Complex B2B Content (Spin Sucks - April 18, 2024)
Navigating Tech M&As: The Role of Strategic PR (5W PR - April 18, 2024)
PR Stunt Watch: No to make up for tweens, no to Heinz's Barbiecue sauce, but yes to Willy's On a Bridge (PRmoment (UK) - April 18, 2024)
Old media meets new: Elevating brand stories with unique physical narratives (Agility PR Solutions - April 19, 2024)
A Communicator's Guide to Generative AI: Ethically Boost Your Productivity and Stay Ahead of the Curve (Franco - April 18, 2024)
Ragan honors the 2024 Employee Communications and Top Places to Work Awards in Chicago: list of winners (PR Daily - April 18, 2024)
Is thought leadership right for you? (Influence (UK) - March 19, 2024)
Headliners: Sarah Shilling (PRovoke Media - April 19, 2024)
Summary Section:
Overcoming Analysis By Paralysis [VIDEO]
By Ken Jacobs
O'Dwyer's - April 17, 2024
Fiona Hutton, founder and CEO at Fiona Hutton & Associates, shares her insights as a female entrepreneur on how to overcome analysis by paralysis and how "Type A" executives can be effective leaders on the most recent Taking The Lead video podcast.
Why Communicators Should Play An Outsized Role In Organizational Transformation
By Megan DiSciullo, US and Mexico Communications Leader at PwC
Forbes - April 18, 2024
Our latest survey of CEOs predicts that 2024 will be a year of significant business model reinvention. However, successful transformation requires effective change management and the involvement of all stakeholders. This is where communicators play a crucial role.
Transactional vs inspirational comms: Striking the balance
By Colum Nugent
Ragan Communications - April 17, 2024
When a leader overly relies on transactional communication, very rarely do they effectively bring culture and inspiration into their approach to internal comms and the overall employee experience. Why is this a problem? It means employees have fewer reasons to stick around.
Mastercard Chief Marketing and Comms Officer on Integrating Communications
PRNEWS - April 18, 2024
The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To shed light on how that plays out inside one of the world's most well-known brands, PRNEWS spoke to Mastercard's Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.
Eight Key Tips for Simplifying Complex B2B Content
By Justin Hall
Spin Sucks - April 18, 2024
Producing great content in the B2B tech space is hard, especially when it has to be technical and short. Justin Hall shows how to approach B2B content tactfully.
Navigating Tech M&As: The Role of Strategic PR
5W PR - April 18, 2024
Mergers and аcquisitions are fundamental to the growth of the tech industry. But, as thrilling as they are, they come with their own set of complexities. From communication bottlenecks to managing reputations, the challenges are numerous. This is where the magic of strategic PR comes to play.
PR Stunt Watch: No to make up for tweens, no to Heinz's Barbiecue sauce, but yes to Willy's On a Bridge
By Kim Allain
PRmoment (UK) - April 18, 2024
The girl is back in town! After a couple of weeks of the boys dominating Stunt Watch – I'm back with my favourite stunts of the week. Obviously, beating God's PR agency will be a tough one but who doesn't love wieners, wieners, and tweeners?
Old media meets new: Elevating brand stories with unique physical narratives
By Jessica Perkins
Agility PR Solutions - April 19, 2024
In an era where clicks are fleeting, tangible narratives stand out as relics of thoughtfulness. Forward-thinking brands realize this (and so should you). Let's explore how infusing traditional physical media with modern branding can create an indelible imprint in consumers' minds.
A Communicator's Guide to Generative AI: Ethically Boost Your Productivity and Stay Ahead of the Curve
By Lexi Trimpe
Franco - April 18, 2024
The adoption of generative AI in the PR and communications industry has been explosive. According to a recent study by Muck Rack, the use of generative AI among PR professionals more than doubled between March and November 2023, with 64% now actively using these tools in their work.
Ragan honors the 2024 Employee Communications and Top Places to Work Awards in Chicago: list of winners
PR Daily - April 18, 2024
The 2024 Employee Communications and Top Places to Work Awards highlighted an impressive cohort of internal communicators who, during another year where the only constant was change, were once again central to cultivating culture and engaging employees.
Is thought leadership right for you?
By Joe Peach
Influence (UK) - March 19, 2024
By channelling your passion, experience and expertise, thought leadership can be the perfect way to elevate your personal and professional brand – if done correctly.
Headliners: Sarah Shilling
By Maja Pawinska Sims
PRovoke Media - April 19, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Porter Novelli's new EMEA CEO, Sarah Shilling.
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