Hi! Check out today's Daily PR Brief - April 12, 2024
This Daily PR Brief is sponsored by
PR TV clips (prtvclips.com).
Get access to individual broadcast clips.
$50/clip. DPB readers get their first clip for $20.
Just email walter@prtvclips.com with your request.
Read some of today's best PR and Comms industry news clips:
Public relations strategies for reaching Gen Z (Axios - April 11, 2024)
How To Take Control Of A Media Interview (Crenshaw Communications - April 12, 2024)
17 Tips For Building Brand Loyalty With Thought Leadership Content (Forbes - April 11, 2024)
How an NFT turned plushie thrives with GIFs and 'Trojan horsing' (PR Daily - April 11, 2024)
PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads (PRNEWS - April 12, 2024)
USC Report Explores the Role of Comms in a Year Where Purpose and Polarization Are Colliding (PRsay - April 12, 2024)
Good and Bad PR: M&S, Aldi and EasyJet make us smile, PGA and Denmark actions get us down (PRmoment (UK) - April 10, 2024)
Sports PR crises are largely ignored by fans—which provides an important lesson for practitioners (Agility PR Solutions - April 12, 2024)
Roxhill event debrief: People of colour in the media (Babel Public Relations (UK) - April 12, 2024)
How to pitch technology journalists (Muck Rack - April 11, 2024)
Headliners: Lavanya Wadgaonkar (PRovoke Media - April 12, 2024)
Leading the pack: A look at past winners of Ragan's Top Agencies Awards (Ragan Communications - April 11, 2024)
Summary Section:
Public relations strategies for reaching Gen Z
By Eleanor Hawkins
Axios - April 11, 2024
Young people aren't consuming news in a traditional way, which is flipping the public relations field on its head.
How To Take Control Of A Media Interview
By Dorothy Crenshaw
Crenshaw Communications - April 12, 2024
The headlines, social posts and PR takes were fascinating: "Guyana president blasts journalist when discussing country's oil reserves"; "BBC journalist humbled by Guyana's president…" This amazing exchange between the BBC's Stephen Sackur and Guyana's President Irfaan Ali offers many insights on how to take control of a media interview.
17 Tips For Building Brand Loyalty With Thought Leadership Content
By Forbes Communications Council
Forbes - April 11, 2024
Companies can build trust and position themselves as industry experts by consistently offering innovative insights and solutions tailored to their customers’ challenges.
How an NFT turned plushie thrives with GIFs and 'Trojan horsing'
By Kennyatta Collins
PR Daily - April 11, 2024
On the heels of Rolling Stone's scathing report on the worthlessness of NFTs, Pudgy Penguins announced over $400 million in digital collectible sales and a purchase order that would see the world's largest retailer carry their plush toys and figurines in 2,000 stores.
PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads
PRNEWS - April 12, 2024
This week's PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA's Tackling Misinformation guidebook, and Dove's pledge against AI advertising.
USC Report Explores the Role of Comms in a Year Where Purpose and Polarization Are Colliding
PRsay - April 12, 2024
As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds.
Good and Bad PR: M&S, Aldi and EasyJet make us smile, PGA and Denmark actions get us down
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - April 10, 2024
Well hello there PR land. Here I am again, back in your eye-peepers with yet another missive about the good and the bad from the world of public relations.
Sports PR crises are largely ignored by fans—which provides an important lesson for practitioners
By Arthur Solomon
Agility PR Solutions - April 12, 2024
History shows that a sports crisis is short-lived and most fans don't give a hoot about them.
Roxhill event debrief: People of colour in the media
By Keaiana O'Riordan
Babel Public Relations (UK) - April 12, 2024
The event was to discuss and explore the pressing issues of representation and opportunities for people of colour in the media. The event did exactly that, it was a really engaging, interesting, thought-provoking discussion and I wanted to share the overall gist and takeaways from the evening.
How to pitch technology journalists
By Matt Albasi
Muck Rack - April 11, 2024
Muck Rack's State of Journalism report is a great place to learn about the overall journalism trends that impact the industry and influence the PR world. Today, we will dig deeper into the data and share insights from journalists specifically who cover technology to better understand how this group works and how to best pitch them.
Headliners: Lavanya Wadgaonkar
By Arun Sudhaman
PRovoke Media - April 12, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Nissan's new CCO Lavanya Wadgaonkar.
Leading the pack: A look at past winners of Ragan's Top Agencies Awards
By Sean Devlin
Ragan Communications - April 11, 2024
Being a great agency isn't easy, but some of the best out there manage to make it look simple and smooth. We've highlighted some of the first-place winners from 2022's Ragan PR Daily list of the top agencies to take a closer look at their strategies and successes. Also, be sure to apply to this year's Top Agencies Awards before the May 10 deadline.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.