Good Monday! Read today's Daily PR Brief - April 8, 2024
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Read some of today's best PR and Comms industry news clips:
Comms lessons from GE's spin-off into 3 companies (Ragan Communications - April 3, 2024)
Beyoncé and the Impact of Cowboy Carter (Meltwater - April 5, 2024)
If sales is like dating, so is public relations (Axia Public Relations - April 7, 2024)
Remote Rapport: Secrets To Nurturing Client Connections From Afar (Forbes - April 8, 2024)
Visibility and Credibility: PR Expert Brauch Owens Talks Up the Dangers of Attaining One Without the Other (USA Today - April 5, 2024)
TikTok PR push touts economic impact in Michigan (Axios Detroit - April 8, 2024)
PR's Top Pros Talk: Paddi Hurley (O'Dwyer's - April 5, 2024) [VIDEO]
The Scoop: Web Summit CEO returns after resignation over Israel comments (PR Daily - April 8, 2024)
Events PR: Harnessing the Opportunity of the Total Solar Eclipse (PRNEWS - April 5, 2024)
Good and Bad PR: Never dip your cox in the river, while Heathrow Express and Pizza Express win April Fool's Day PR prize (PRmoment (UK) - April 3, 2024)
Nashville, Tennessee – Making Noise in Music City (PRGN - April 6, 2024)
From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on track (Agility PR Solutions - April 8, 2024)
On the Matter of AI in PR (Flatiron Communications - April 6, 2024)
Unlinked Mentions : How to turn them into Backlinks? (Mention - April 8, 2024)
ESG Sustainability Awards Offer Important Guidance For Companies And Stakeholders (Landis Communications - April 8, 2024)
Headliners: Victoria Guo (PRovoke Media - April 5, 2024)
Summary Section:
Comms lessons from GE's spin-off into 3 companies
By Sean Devlin
Ragan Communications - April 3, 2024
How the gigantic organization embraces thought leadership and brand journalism to communicate its new identities with purpose as a guide.
Beyoncé and the Impact of Cowboy Carter
By Ann-Derrick Gaillot and Elena Tarasova
Meltwater - April 5, 2024
We used our social listening and analytics solution to explore just how big of a social media and PR impact the release of Cowboy Carter has had on the people and brands in Beyoncé's orbit. Read on to see which entities really hit it big in social media and news coverage, thanks to a boost from one of the world's biggest stars.
If sales is like dating, so is public relations
By Lindsey Chastain
Axia Public Relations - April 7, 2024
The process of sales is commonly compared to the journey of dating. The goals are similar: make a meaningful connection, demonstrate value, and build loyalty to lead to a longer-term relationship. The courtship activities involved in PR outreach parallel these dating rituals.
Remote Rapport: Secrets To Nurturing Client Connections From Afar
By Kristen Wessel, Senior VP of PR & Digital Marketing, ChicExecs
Forbes - April 8, 2024
There's so much to love about remote work, but it does make it harder to connect with employees and clients face-to-face. Fortunately, you don't have to ditch remote work to forge tight client bonds. You just need to tweak your approach to build trust, maintain communication and help clients feel supported.
Visibility and Credibility: PR Expert Brauch Owens Talks Up the Dangers of Attaining One Without the Other
By William Mullane
USA Today - April 5, 2024
In business, perception is everything—well, almost everything. Brands worldwide are investing heavily in public relations campaigns to boost their audience base and, hence, their reputation. However, having a huge following doesn't directly translate to having a solid reputation.
TikTok PR push touts economic impact in Michigan
By Eleanor Hawkins
Axios Detroit - April 8, 2024
TikTok is touting its economic impact in Michigan and elsewhere through a newly commissioned report, amid increased scrutiny from U.S. lawmakers. The report, which the platform is actively pitching to various media and posting across its channels, has the potential to tap into a key bipartisan issue — the economy.
PR's Top Pros Talk: Paddi Hurley [VIDEO]
By Steve Barnes
O'Dwyer's - April 5, 2024
When Allison managing director of health Paddi Hurley is putting together a plan for a health client, the first thing she wants to understand is "what is the landscape within which they're operating?"
The Scoop: Web Summit CEO returns after resignation over Israel comments
By Allison Carter
PR Daily - April 8, 2024
Paddy Cosgrave announced his return as CEO of Web Summit after resigning in October following comments about the Israel-Hamas war. Plus: Even more Boeing safety incidents; tax influencers sponsored by major companies give questionable advice.
Events PR: Harnessing the Opportunity of the Total Solar Eclipse
By Nadine General
PRNEWS - April 5, 2024
When something of this magnitude comes along, it can be a gift for businesses looking to capitalize on and create an experiential event that bolsters brand awareness, attracts customers, drives engagement, establishes partnerships, deepens community connections and provides a memorable experience for target audiences that will be talked about well past the event itself.
Good and Bad PR: Never dip your cox in the river, while Heathrow Express and Pizza Express win April Fool's Day PR prize
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - April 3, 2024
Well, we survived it. In most cases I mean April Fool's Day, but for others I mean the Easter Weekend. Hold my hand and come walk with me through a week's worth of hits and misses from the world of public relations.
Nashville, Tennessee – Making Noise in Music City
By Lauren Reed Williams
PRGN - April 6, 2024
In this PRGN blog post Lauren Reed Williams, CEO of REED Public Relations, describes the business and communications landscape of Nashville, Tennessee.
From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on track
By Richard Carufel
Agility PR Solutions - April 8, 2024
They say good help is hard to find, and they aren’t kidding. Skilled talent has become as precious as gold in today’s workplace, and if you ask workers, leaders aren’t really helping much.
On the Matter of AI in PR
By Peter Himler
Flatiron Communications - April 6, 2024
I sense that many in the PR industry remain on the sidelines when it comes to AI. I hope this gets them in the game. Some AI-infused resources I regularly use include Muck Rack, Grammarly, Rytr, and Otter.ai. But for this post, I thought I'd talk about a few of the free GenAI chatbots.
Unlinked Mentions : How to turn them into Backlinks?
By Irina Podlesna
Mention - April 8, 2024
Have you ever wondered how often your brand is mentioned without a link and, more importantly, how you can benefit from it? You can turn these unlinked mentions into backlinks to your website. This way, you'll get an opportunity to boost your online presence.
ESG Sustainability Awards Offer Important Guidance For Companies And Stakeholders
By Michael Diegelmann, cometis AG
Landis Communications - April 8, 2024
Sustainability awards are intended to provide orientation and recognition for companies in order to make their sustainability work visible to the outside world in a way that is easy to understand. However, many awards fail due to non-transparent jury-led award procedures. And the entrants who do not make it to winning positions often receive no explanation as to why.
Headliners: Victoria Guo
By Maja Pawinska Sims
PRovoke Media - April 5, 2024
In this week's Q&A, we speak to Victoria Guo, who recently became SEC Newgate's lead in Shanghai after the group bought her agency, Mars Communications. What are the greatest challenges and opportunities for the PR and communications industry over the next 12 months?
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