Greetings! Check out today's Daily PR Brief - April 4, 2024
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Read some of today's best PR and Comms industry news clips:
The First Rule Of Professional Writing: Don't Bury The Lede (Amendola Communications - April 3, 2024)
How PR Pros Can Think More Like Marketers (Cision Media Research - March 25, 2024)
TikTok's latest PR push touts economic impact (Axios - April 4, 2024)
Applying Attorney-Client Privilege to PR & Comms (O'Dwyer's - April 3, 2024)
By the Numbers: The language that falls flat in philanthropy communications (PR Daily - April 4, 2024)
The Value of Pitching to Trade Publications (PRNEWS - April 3, 2024)
Should Businesses Address Politics in the Workplace? (Institute for Public Relations - April 2, 2024)
How To Become A Thought Leader: 18 Steps Agency Leaders Take (Forbes - April 3, 2024)
Staggering survey results: 93% of women working in agencies say a lack of work-life balance has negatively impacted their mental health (PRmoment (UK) - April 2, 2024)
4 tips for writing PR content to build a positive and professional brand image (Agility PR Solutions - April 4, 2024)
Preserving Authenticity In PR: Bridging Human Touch And AI Innovation (Forbes - April 3, 2024)
The future of PR: Flexibility, training and socio-economic diversity – please! (Influence (UK) - April 2, 2024)
Podcast: KPMG's Jane Lawrie On AI & ESG (PRovoke Media (UK) - April 4, 2024) [PODCAST]
Summary Section:
The First Rule Of Professional Writing: Don't Bury The Lede
By Jodi Amendola
Amendola Communications - April 3, 2024
If you're a content creator, it's essential to also be a heavy consumer of content. To write authoritatively and informatively, you need to stay current with what thought leaders, influencers, and industry experts are talking about, and that means consuming content – whether in the form of news articles, industry journals, social media, videos, or whatever channel you prefer.
How PR Pros Can Think More Like Marketers
By Amy O'Connell
Cision Media Research - March 25, 2024
In today's digital world marked by misinformation and consumer skepticism, brands are navigating the complexities of reputation management. This environment increasingly blurs the lines between marketing and PR – and maybe that's a good thing.
TikTok's latest PR push touts economic impact
By Eleanor Hawkins
Axios - April 4, 2024
TikTok is publicizing its economic impact through a newly commissioned report amid increased scrutiny from U.S. lawmakers. The report, which the platform is actively pitching to media and posting across its channels, has the potential to tap into a key bipartisan issue — the economy.
Applying Attorney-Client Privilege to PR & Comms
By Daniel Finnegan, Jennifer Klausner, Michael Lasky
O'Dwyer's - April 3, 2024
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a clients internal legal team or its external legal counsel.
By the Numbers: The language that falls flat in philanthropy communications
By Allison Carter
PR Daily - April 4, 2024
Reaching donors and other stakeholders is a key mission for any philanthropic foundation or nonprofit organization. But determining the messaging that reaches them most effectively can be an arduous task. But new research from the Council on Foundations and the University of Florida Center for Public Interest Communications sheds new light on the language and techniques that most resonate with audiences — and those that leave them cold.
The Value of Pitching to Trade Publications
By Nicole Schuman
PRNEWS - April 3, 2024
As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact.
Should Businesses Address Politics in the Workplace?
Institute for Public Relations - April 2, 2024
Weber Shandwick and KRC Research examined American consumer and employee opinions on the role businesses play in national elections. An online survey of 1,009 U.S. adults was conducted from February 9–12, 2024.
How To Become A Thought Leader: 18 Steps Agency Leaders Take
By Forbes Agency Council
Forbes - April 3, 2024
These tips can help leaders stand out in a competitive market, opening doors to new business, valuable networking opportunities and partnerships within the industry.
Staggering survey results: 93% of women working in agencies say a lack of work-life balance has negatively impacted their mental health
By Elizabeth Anyaegbuna, President of Bloom UK
PRmoment (UK) - April 2, 2024
For many women who work in PR and comms, the lines between work and life are increasingly blurred. Professional support network for women in marketing, advertising and communications industries Bloom recently conducted The Juggle - a study surveying over 700 women working in advertising, marketing and communications. It is the industry's biggest consultation into women's work-life balance through an intersectional lens.
4 tips for writing PR content to build a positive and professional brand image
By Liam Bayford
Agility PR Solutions - April 4, 2024
As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we'll look at ways to ensure your business or client is seen favorably in your PR content, stressing the value of communicating with various sectors in mind.
Preserving Authenticity In PR: Bridging Human Touch And AI Innovation
By Katie Jewett, VP at UPRAISE
Forbes - April 3, 2024
The fusion of human expertise and AI innovation stands as the cornerstone of effective communication strategies. As we traverse the realms of automation and technological advancements, upholding the authenticity and personal touch that human interaction brings to PR endeavors becomes increasingly crucial. In some cases, this may mean holding back on the temptation to rely on AI, although it does provide an edge in many areas.
The future of PR: Flexibility, training and socio-economic diversity – please!
Influence (UK) - April 2, 2024
Is the public relations industry listening to those entering the profession and offering enough opportunities to meet people, learn and look after their mental health?
Podcast: KPMG's Jane Lawrie On AI & ESG [PODCAST]
By Diana Marszalek
PRovoke Media (UK) - April 4, 2024
KPMG corporate affairs chief Jane Lawrie joins the PRovoke Media podcast to discuss the intersection of artificial intelligence and ESG, across such areas as performance evaluation, identifying future trends, and defining the roadmap for ESG reporting. In conversation with PRovoke Media editor-in-chief Arun Sudhaman, Lawrie also discusses the future of AI as it relates to corporate affairs professionals, in terms of potential opportunities and threats, along with the reputation risks entailed for business.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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