Hello! Your Tuesday Daily PR Brief is here - April 2, 2024
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners.
Read some of today's best PR and Comms industry news clips:
Navigating the Future of PR Measurement With AI (Spin Sucks - April 2, 2024)
Inspire Inclusion: What We Can Learn From Each Other (Forbes - April 2, 2024)
Navigating the Silver Tsunami: Adapting Marketing and PR Strategies for Shifting Generations (Inc. - April 2, 2024)
After KateGate, the royal PR maxim 'never complain, never explain' has got to go (The Drum - April 2, 2024)
Cardinals accept responsibility for P.R. statement about Terry McDonough that "went too far" (Yahoo! Sports - April 2, 2024)
PR Firms Post Mere 1.8% Growth in '23 (O'Dwyer's - April 1, 2024)
How TikTok has redefined news, community and humanity (PR Daily - April 2, 2024)
Measuring PR and Comms Success With Customized Client-Aligned KPIs (PRNEWS - April 1, 2024)
Unpacking digital platforms, multimedia engagement, and other key PR trends (Agility PR Solutions - April 2, 2024)
Moving from Chaos to Directed PR Strategy (Axia Public Relations - April 1, 2024)
ITNTW: The best April fools stunts from 2024 (InsideOut Public Relations - April 2, 2024)
MWW Names Edelman's Marc Stolove Executive Creative Director (PRovoke Media - April 2, 2024)
Today, we say goodbye to HARO (Sword and the Script - April 2, 2024)
Summary Section:
Navigating the Future of PR Measurement With AI
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 2, 2024
Discover how predictive analytics, AI, and an integrated PESO Model© are revolutionizing the PR measurement game from measuring outputs to tracking outcomes.
Inspire Inclusion: What We Can Learn From Each Other
By Emily Ketchen, CMO & VP, Intelligent Devices Group & International Markets at Lenovo
Forbes - April 2, 2024
A 2023 McKinsey report revealed that companies with more diversity at their executive level have been shown to outperform those with less. While diversity and equity have become imperative for businesses today, inclusion is often the forgotten third link—although it is just as crucial in achieving true gender equality.
Navigating the Silver Tsunami: Adapting Marketing and PR Strategies for Shifting Generations
By Shama Hyder
Inc. - April 2, 2024
The silver tsunami indicates a big shift. It's a massive Boomer demographic wave with a powerful Gen Z undertow. In other words, as millions of Americans are reaching retirement age, there's also a huge influx of young professionals entering the workforce. In fact, this year, Gen Z is set to overtake Boomers in full-time roles.
After KateGate, the royal PR maxim 'never complain, never explain' has got to go
By Maddie Davies
The Drum - April 2, 2024
In an era defined by social shares, the royal adage 'never complain, never explain' has lost efficacy, says Maddie Davies of Propellernet. The Kate Middleton fiasco shows the Royals are alienating young audiences.
Cardinals accept responsibility for P.R. statement about Terry McDonough that "went too far"
Yahoo! Sports - April 2, 2024
Former Cardinals executive Terry McDonough has won a $3 million arbitration award from the team. The outcome flows not from the termination of his employment, but from the ridiculously over-the-top initial P.R. statement that was issued after McDonough dared to exercise his legal rights.
PR Firms Post Mere 1.8% Growth in '23
By Kevin McCauley
O'Dwyer's - April 1, 2024
Nosediving technology spending, tumbling healthcare outlays and recession-jittery consumers jolted PR in 2023 as the 146 independent firms ranked by O'Dwyer's posted a paltry 1.8 percent growth to a combined $4.7B in fee income.
How TikTok has redefined news, community and humanity
By Jess Zafarris
PR Daily - April 2, 2024
At Ragan’s Social Media Conference, TikTok reporter V Spehar expressed how organizations can show up on the platform — and why they should.
Measuring PR and Comms Success With Customized Client-Aligned KPIs
PRNEWS - April 1, 2024
Earned media, and how it will be measured, is the most murky part of the PESO model to measure today—and thus, the one that will see the most innovation thanks to AI.
Unpacking digital platforms, multimedia engagement, and other key PR trends
By Jana Montero
Agility PR Solutions - April 2, 2024
While it can be difficult to figure out best practices and understand which technologies and industry shifts have real potential to redefine our interactions with media partners, get our clients where they need to, and pitch effectively, there are some key focus areas in which we're seeing the most significant industry change.
Moving from Chaos to Directed PR Strategy
By Jason Mudd
Axia Public Relations - April 1, 2024
See how your company can integrate Reddit into your public relations plans, how a law in the EU will affect AI in PR, and more.
ITNTW: The best April fools stunts from 2024
By Michelle Yeow & Victoria Guest
InsideOut Public Relations - April 2, 2024
Once again it’s that time of year that brands head to social media to confuse their consumers with weird and wacky advertisements all in the name of April Fools. From food and drink to government organisations, here are some of our favourite creative pranks from this year.
MWW Names Edelman's Marc Stolove Executive Creative Director
By Diana Marszalek
PRovoke Media - April 2, 2024
Edelman's Marc Stolove is joining MikeWorldWide as the firm's new executive creative director. Stolove, an Edelman creative director since 2021, will lead MWW's creative team with a focus on integrating creative strategy into all aspects of client campaigns.
Today, we say goodbye to HARO
By Frank Strong
Sword and the Script - April 2, 2024
It's a bit of an eclectic mix of announcements this month. However, I thought the HARO news was worth delving into again since the service is being shuttered today – according to an email that was sent to subscribers at the end of March.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.