Happy April! Enjoy your Monday Daily PR Brief - April 1, 2024
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Read some of today's best PR and Comms industry news clips:
PR emails we can't believe weren't April Fools' Day jokes (The GW Hatchet - April 1, 2024)
3 Tips For Working With Influencers To Build Audience Trust (Forbes - April 1, 2024)
Chobani doubles down on corporate impact strategy (Axios - March 28, 2024)
Is Home Depot Innovating or Just Adding On? (O'Dwyer's - March 29, 2024)
By the Numbers: The slang Gen Alpha uses, no cap (PR Daily - March 28, 2024)
How I got here: Megan Shroy of Approach finds strength through adversity (Ragan Communications - March 29, 2024)
PRNEWS Honors Women's History Month: PR Women Making a Difference (PRNEWS - March 28, 2024) [VIDEO]
Is PR a career for life? (PRmoment (UK) - March 26, 2024)
5 steps for navigating the shift to first-party data in public relations (Agility PR Solutions - March 28, 2024)
112: Tricky, Tricky - Interview Tactics to Make You Talk (The Colab Brief - April 30, 2024)
10 Ways to Build an Effective Crisis Management Strategy for Business (Mention - April 1, 2024)
Navigating the Digital PR Landscape (Neo PR (UK) - April 1, 2024)
Summary Section:
PR emails we can't believe weren't April Fools' Day jokes
By Jenna Baer
The GW Hatchet - April 1, 2024
As the jesters and jokers descend on unsuspecting pawns this April Fools, I, an editor at a student newspaper, must admit that I often am played the fool. Here are some of the wildest pitches I have had the displeasure of mining while desperately seeking a gem.
3 Tips For Working With Influencers To Build Audience Trust
By Manuel Machado, Co-Chairman of CCOMGROUP Inc.
Forbes - April 1, 2024
Now more than ever, influencer marketing is one of the leading tactics brands use to bolster awareness, promote products or services, and ultimately drive conversions among billions of social media users. In simple terms, influencer marketing involves collaborating with an online influencer to help market your products or services. While this is not necessarily new to the world of marketing, some still wonder if this modern-day content-driven strategy effectively works to build long-term brand trust.
Chobani doubles down on corporate impact strategy
By Eleanor Hawkins
Axios - March 28, 2024
Chobani plans to be more vocal about its impact work — such as environmental and social initiatives — at a time when most big brands are going quiet. Chobani has reshuffled its impact work by naming former chief communications officer Nishant Roy as chief impact officer.
Is Home Depot Innovating or Just Adding On?
By Bill Huey
O'Dwyer's - March 29, 2024
Well, The Home Depot is trying it again. With its recently announced $18 billion acquisition of roofing distributor SRS Distribution, Big Orange is once again trying to occupy two different market positions simultaneously.
By the Numbers: The slang Gen Alpha uses, no cap
By Allison Carter
PR Daily - March 28, 2024
New data from Morning Consult delves into the unique terminology this cohort uses, and we'll break it all down. But first, let's talk about Gen Alpha, and why you should already be paying attention to this generation of children.
How I got here: Megan Shroy of Approach finds strength through adversity
By Isis Simpson-Mersha
Ragan Communications - March 29, 2024
Megan Shroy, founder and president of Approach, recognized a need in 2010: clients sought PR and communications services without the high costs of big agencies. She pioneered a virtual team model, offering top-tier service without traditional overhead.
PRNEWS Honors Women's History Month: PR Women Making a Difference [VIDEO]
By Nicole Schuman
PRNEWS - March 28, 2024
Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary's Place by the Sea, a non profit organization that gives women with cancer a place to heal.
Is PR a career for life?
PRmoment (UK) - March 26, 2024
PR can, at times, be an incredibly fast-moving and high-pressure industry, which can make it exciting, but how does that affect the longevity of PRs' careers? We've reached out to 10 PR professionals to give us insight into their career trajectories to find out whether PR really is a long-term career option.
5 steps for navigating the shift to first-party data in public relations
By Jessica Perkins
Agility PR Solutions - March 28, 2024
The rules of the game are changing in public relations. A new king is ascending the throne: first-party data. With privacy laws tightening, the treasure trove of third-party data that PR professionals once relied upon is diminishing. This pivot demands a strategic response.
112: Tricky, Tricky - Interview Tactics to Make You Talk
The Colab Brief - April 30, 2024
We love a good interview. In prior Brief editions, we've discussed spokesperson prep, messaging, and media training at length. But today, we're flipping the script and discussing the tactics the best interviewers use to get more out of people who want to say less.
10 Ways to Build an Effective Crisis Management Strategy for Business
By Irina Weber
Mention - April 1, 2024
Predicting each crisis is impossible. But, proactive companies can build a strong crisis management strategy to tackle these unpredictable situations. In other words, crisis management strategies doesn't predict the future. It is about being ready to respond well to the unexpected.
Navigating the Digital PR Landscape
By Ashley Carr
Neo PR (UK) - April 1, 2024
In a recent episode of the Back into Business First Talking Heads Podcast, I had the pleasure of sharing valuable insights into the changing world of public relations (PR) and its intersection with the digital age. Read on below to learn more about the key points I covered, and how you can make PR work in the digital age for your business.
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