Hi! Please enjoy your Friday Daily PR Brief - March 29, 2024
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Read some of today's best PR and Comms industry news clips:
Unpacking NBC's PR crisis after Ronna McDaniel's aborted hiring (Axios - March 28, 2024)
10 creative ways to use QR codes in media communications and PR (Agility PR Solutions - March 29, 2024)
Why Earned Media Is The Corporate Rainmakers Best Friend (Forbes - March 29, 2024)
PR pros must prepare for the rise of AI journalism (PR Daily - March 27, 2024)
PRNEWS Announces Winners of 2024 Impact Communications Awards (PRNEWS - March 28, 2024)
Are Human-like Chatbots More Effective? (Institute for Public Relations - March 26, 2024)
Entering the Metaverse: PR Implications of Virtual Goods and Digital Ownership (Spin Sucks - March 28, 2024)
The ESG Review: ESG communications moves from quantity to quality (PRmoment (UK) - March 27, 2024)
Financial Fluency for Future PR Pros: Understand What Drives the Business (Culpwrit - March 28, 2024)
Does cybersecurity have a comms problem? (Firefly Communications - March 27, 2024)
Cassi Gritzmacher on How to Codify Values & Embrace Ambiguity (Mixing Board - March 27, 2024)
Headliners: Andrew Bloch (PRovoke Media - March 29, 2024)
Summary Section:
Unpacking NBC's PR crisis after Ronna McDaniel's aborted hiring
By Eleanor Hawkins
Axios - March 28, 2024
NBC News has been navigating a high-profile reputational crisis surrounding its aborted hiring of ex-RNC chair Ronna McDaniel as a contributor. The potential for internal blowback is something communication leaders can anticipate, prepare for and test against, and that's why they should be at the table when big decisions are made.
10 creative ways to use QR codes in media communications and PR
By Jessica Perkins
Agility PR Solutions - March 29, 2024
Dive into these 10 inventive ways QR codes can invigorate your media communications and PR efforts, revolutionizing how you share info, gather feedback, and interact with your demographic.
Why Earned Media Is The Corporate Rainmakers Best Friend
By Rachel Kule, Founder, Managing Partner, Pursuit PR
Forbes - March 29, 2024
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand's reputation or accelerate its growth goals.
PR pros must prepare for the rise of AI journalism
By Sean O'Leary, VP at Susan Davis International
PR Daily - March 27, 2024
Everything about the site looked legitimate. The reporter had a headshot. The article properly shared the news. But the use of one word gave away the fact it was all generated by artificial intelligence.
PRNEWS Announces Winners of 2024 Impact Communications Awards
PRNEWS - March 28, 2024
PRNEWS today announced the winners of its 2024 Impact Communications Awards, which honor communicators who use their platforms to better their community and the global community at large.
Are Human-like Chatbots More Effective?
By Yuan Sun, Jin Chen and S. Shyam Sundar
Institute for Public Relations - March 26, 2024
Dr. Yuan Sun, Dr. Jin Chen, and Dr. S. Shyam Sundar analyzed AI chatbots’ capability to simulate human-like conversations and whether they are more persuasive when they appear human-like in their appearance, interactions, and delivery of advertising content.
Entering the Metaverse: PR Implications of Virtual Goods and Digital Ownership
By Mike Szczesny
Spin Sucks - March 28, 2024
The metaverse's continuous growth has introduced opportunities and challenges for digital marketing and communications. Understanding virtual goods and digital resources is important as it demands an advanced mindset to create strategies that align with clients' needs in the metaverse.
The ESG Review: ESG communications moves from quantity to quality
By Steve Earl, Partner at BOLDT
PRmoment (UK) - March 27, 2024
Rising concerns over saying too much about their ESG credentials are causing some firms to pick their moments when communicating them, or even say too little, according to some reports this week. With the acronym ESG having fallen out of favour, at least for external communications, and 'greenhushing' apparently on the rise as firms worry about regulation and politicisation, it's perhaps no wonder.
Financial Fluency for Future PR Pros: Understand What Drives the Business
By David Albritton, Managing Director at CRA
Culpwrit - March 28, 2024
Here’s the situation: you’re a mid-level professional who has strong aspirations to become a senior executive later in your career. You’ve begun to do the extra work to continue honing your functional and/or technical skills and leadership savvy and believe you are now poised to take the next step: executive leadership. However, there is still a critical prerequisite you will need to add to your skill set – financial fluency.
Does cybersecurity have a comms problem?
By Alexandra Kourakis
Firefly Communications - March 27, 2024
Cybersecurity is crucial in today's world. However, many people still struggle to understand what it involves - is poor comms to blame?
Cassi Gritzmacher on How to Codify Values & Embrace Ambiguity
Mixing Board - March 27, 2024
Cassi and Mixing Board Founder, Sean Garrett, talk about re-educating folks on what comms is (and what it isn't), the differences between being in-house and being a consultant, why career curveballs are a good thing, and giving yourself permission to change.
Headliners: Andrew Bloch
By Maja Pawinska Sims
PRovoke Media - March 29, 2024
In this week's Q&A, we speak to industry veteran Andrew Bloch, whose latest venture is as non-executive chairman of new agency collective, Stakked, founded by Lizzie Earl. What are the greatest challenges and opportunities for the PR and communications industry over the next 12 months?
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