Hello! Peruse your Tuesday Daily PR Brief - March 19, 2024
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Read some of today's best PR and Comms industry news clips:
The PR team who helped bring Brittney Griner home on how they kept her in the headlines (PR Daily - March 19, 2024)
13 Tips C-Suite Leaders Should Know About DEI And Comms In 2024 (Forbes - March 18, 2024)
Six Things You Need to Thrive as a Woman Founder (PRNEWS - March 18, 2024)
Gen Z Consumers are Shaping The Spending Landscape, Here's What Brands Need to Know (5W PR - March 19, 2024)
How you can prepare for the impact of AI on PR (PRmoment (UK) - March 13, 2024)
New comms survey explores the impact of potential TikTok ban—where will users go instead? (Agility PR Solutions - March 19, 2024)
5 Great Results to Expect After Media Training (Landis Communications - March 18, 2024)
Unexpected chaos in bagging area – How Sainsbury's handled its IT meltdown (Media First (UK) - March 19, 2024)
7 things journalists wish PR pros knew about pitching (Muck Rack - March 19, 2024)
The disconnect between PR metrics and budget holders' expectations (Influence (UK) - March 19, 2024)
The Newly Refreshed PESO Model Graphic and Process (Spin Sucks - March 19, 2024)
Summary Section:
The PR team who helped bring Brittney Griner home on how they kept her in the headlines
By Allison Carter
PR Daily - March 19, 2024
It was a delicate balance involving great sensitivity and persistence. Securing the release of WNBA star Brittney Griner from wrongful detention in Russia was a monumental feat of politics and negotiations. But PR also played a critical role.
13 Tips C-Suite Leaders Should Know About DEI And Comms In 2024
By Forbes Communications Council
Forbes - March 18, 2024
A company’s communications both to its employees and its customers is a key platform for showing genuine commitment to DEI and highlighting any actions taken to improve.
Six Things You Need to Thrive as a Woman Founder
By Angela Nibbs
PRNEWS - March 18, 2024
The journey to founding Maven PR has been enriched by collaborations with C-suite executives, pioneering women founders and industry trailblazers. The vigor and determination driving these ladies to thrive and leave their mark, regardless of the hurdles in their path, have taught me several invaluable lessons. Following is an attempt to distill these insights into six key lessons that are critical for anyone looking to make an indelible impact in the PR world.
Gen Z Consumers are Shaping The Spending Landscape, Here's What Brands Need to Know
By Elizabeth Minton
5W PR - March 19, 2024
Born into a world buzzing with technology, Gen Z is striding into the consumer scene, bringing their unique values, habits, and expectations. Unlike any generation before, they're changing the consumer world, pushing businesses to step up their game.
How you can prepare for the impact of AI on PR
By Paul Wooding
PRmoment (UK) - March 13, 2024
After reading Sam Altman's thoughts on how, within five years, artificial intelligence (AI) could replace 95% of the work currently being done by marketing agencies, I had a stiff drink, and reached for my copy of Neville Shute's apocalyptic novel 'On The Beach'. Perhaps it could provide some tips on how to cope with impending doom?
New comms survey explores the impact of potential TikTok ban—where will users go instead?
By Richard Carufel
Agility PR Solutions - March 19, 2024
Although the likelihood of a TikTok ban seems remote at the moment, since the newly passed House of Representatives bill is not getting much traction in the Senate, the possibility of a ban seems to be a little closer to reality with each attempt—and with majorities in both houses up for grabs again this year, we've got to at least consider the possibility for the sake of social media strategy.
5 Great Results to Expect After Media Training
By Andie Davis
Landis Communications - March 18, 2024
There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee. Here are five ways media training can help. Erase any...Read More
Unexpected chaos in bagging area – How Sainsbury's handled its IT meltdown
By Adam Fisher
Media First (UK) - March 19, 2024
How do you respond when an IT glitch leaves customers unable to use your service? That was the issue faced by Sainsbury’s over the weekend as it was plunged into crisis media management mode.
7 things journalists wish PR pros knew about pitching
By Kristen Dunleavy
Muck Rack - March 19, 2024
In our State of Journalism survey, we asked journalists to sound off on their top tips. for PR pros. These are some of our favorites.
The disconnect between PR metrics and budget holders' expectations
By Gary Preston
Influence (UK) - March 19, 2024
Over the past few years, the PR and communications industries have evolved dramatically, and with budget cuts occurring left, right and centre, proving impact to clients has never been more important.
The Newly Refreshed PESO Model Graphic and Process
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 19, 2024
During the last decade, we have evolved the model, its framework, and its graphic, along with all of the changes we've seen from the death of certain tools, such as Google+ and Vine, to the consolidation of media outlets and the rise of trends such as the TikTok news anchor.
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