Take a look at your Thursday Daily PR Brief! - February 22, 2024
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Read some of today's best PR and Comms industry news clips:
PR Measurement Predictions From the PRNEWS 2024 Agency Elite (PRNEWS - February 21, 2024)
12 Comms Pros On 'Branding' Vs. 'Positioning' And Why You Should Master Both (Forbes - February 21, 2024)
Lessons from a $2 billion typo (Media First (UK) - February 22, 2024)
WPP Reports Flat Q4 Revenues (O'Dwyer's - February 22, 2024)
How does Gen Z View Generational Change and Political Leadership? (Institute for Public Relations - February 20, 2024)
10 Essential Ways PR Pros Can Make an IPO Successful (Spin Sucks - February 22, 2024)
New Nielsen research shows growing demand for more diverse media content to engage Black America (Agility PR Solutions - February 22, 2024)
Why top-tier media coverage may not be the most effective PR strategy (Axia Public Relations - February 21, 2024)
Sarah Brown on How Media Training Isn't What It Used to Be (Mixing Board - February 21, 2024)
Opinion: Why Stealth Is The New Superpower For Driving DEI Forward (PRovoke Media - February 21, 2024)
Addressing communication breakdowns (Firefly Communications - February 22, 2024)
Summary Section:
PR Measurement Predictions From the PRNEWS 2024 Agency Elite
PRNEWS - February 21, 2024
While fielding applications for PRNEWS' 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years.
12 Comms Pros On 'Branding' Vs. 'Positioning' And Why You Should Master Both
By Forbes Communications Council
Forbes - February 21, 2024
One of the most important aspects of marketing and communications is influencing the way customers (and potential customers) experience your brand. What comes to mind when they think of your brand? How does it make them feel? Why should they choose your brand over others? All of these questions can be answered with your company's branding and positioning. But what's the difference between the two, and why is the distinction important?
Lessons from a $2 billion typo
By Adam Fisher
Media First (UK) - February 22, 2024
It has been quite the wild ride for Lyft. A typo in a press release told investors of the ride-hailing company it expected profit margins to increase at a rate far higher than was real. It has been described as a $2 billion typo. And it certainly grabbed attention and headlines.
WPP Reports Flat Q4 Revenues
By Kevin McCauley
O'Dwyer's - February 22, 2024
WPP reported Q4 revenues inched ahead 0.3 percent to $4.1B as CEO Mark Read wrapped up a year that he said was more challenging than expected due to cutbacks, mainly by technology clients.
How does Gen Z View Generational Change and Political Leadership?
Institute for Public Relations - February 20, 2024
The Public Religion Research Institute analyzed how Generation Z brings their values and viewpoints on political, social, and cultural issues into their communities, workplaces, and the greater U.S. political landscape.
10 Essential Ways PR Pros Can Make an IPO Successful
By Paul Wilke, Founder and CEO of Upright Position Communications
Spin Sucks - February 22, 2024
Paul Wilke shares 10 steps for how companies can use a PESO-based approach for a successful IPO.
New Nielsen research shows growing demand for more diverse media content to engage Black America
By Richard Carufel
Agility PR Solutions - February 22, 2024
The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general population, according to the latest Diverse Intelligence Series report from Nielsen, The Global Black Audience: Shaping the Future of Media.
Why top-tier media coverage may not be the most effective PR strategy
By Lindsey Chastain
Axia Public Relations - February 21, 2024
See why going after the biggest media outlets out there isn't always the best idea for your company's PR and find out what other media you can target.
Sarah Brown on How Media Training Isn't What It Used to Be
By Mixing Board
Mixing Board - February 21, 2024
In this Studio Session, Sarah and Mixing Board Founder, Sean Garrett, talk about why it’s important to set intentions before any interview; finding new platforms to get your message across and why media training extends far beyond traditional media; and, building your own narrative (and inserting your personality).
Opinion: Why Stealth Is The New Superpower For Driving DEI Forward
By Carmella Glover
PRovoke Media - February 21, 2024
While you won’t see or hear as many explicit references to 'DEI', even from the Diversity Action Alliance, it is not losing momentum. Here’s why.
Addressing communication breakdowns
By Charlotte Stoel
Firefly Communications - February 22, 2024
Miscommunication and misunderstanding are part of life. But what happens when there’s a communication breakdown that is left unaddressed?
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