Enjoy your Friday! Here is today's Daily PR Brief - February 16, 2024
Read some of today's best PR and Comms industry news clips:
'Pitching is just sourcing in reverse.' Merantix head of comms on his journey from journalism to PR (Muck Rack - February 15, 2024)
PR's Top Pros Talk: Jen Fuhrman-Kestler (O'Dwyer's - February 16, 2024) [VIDEO]
AI for communicators: What's new and what's next (PR Daily - February 15, 2024)
PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI (PRNEWS - February 15, 2024)
Getting the Most Out of Your Marketing Videos in 2024 (Spin Sucks - February 15, 2024)
These Emerging Technologies Are Shaping Defense Tech PR (5W Public Relations - February 15, 2024)
Nine AI tools and techniques to help your PR measurement (PRmoment (UK) - February 14, 2024)
How Brands Can Drive Emotional Engagement With Customers (Forbes - February 16, 2024)
Navigating PR in the era of deep fakes: Challenges, preparation, and crisis management (Agility PR Solutions - February 16, 2024)
Building a Positive Online Reputation: Proactive Online Review Management Strategies (Mention - February 15, 2024)
Presenting with confidence – where to start (Influence (UK) - January 16, 2024)
Leveraging a Media Database to Build a List of Journalists (Meltwater - May 18, 2020)
Save the date for the 2024 State of Social Listening, an exclusive three-part webinar series. This engaging event will feature 11 esteemed panelists from the global Social Media, Marketing, Public Relations, and Communications sectors. They will share insights on current trends, best practices, and their personal battle stories from the field. Designed to offer nuggets of wisdom in one-hour sessions, we are excited to bring together professionals worldwide for this enriching experience. Don't miss the opportunity to gain valuable insights and connect with industry leaders.
Summary Section:
'Pitching is just sourcing in reverse.' Merantix head of comms on his journey from journalism to PR
By Linda Zebian
Muck Rack - February 15, 2024
The contracting media business has left a lot of journalists considering a career move. That was the case for Steven Perlberg, who was laid off from Business Insider in mid 2023. Living in Germany and looking to explore options outside of reporting, he decided then to try a hand at PR.
PR's Top Pros Talk: Jen Fuhrman-Kestler [VIDEO]
By Steve Barnes
O'Dwyer's - February 16, 2024
A continually changing healthcare ecosystem presents communicators in the field with many challenges, Ketchum managing director of health services Jen Fuhrman-Kestler tells Doug Simon.
AI for communicators: What's new and what's next
By Allison Carter
PR Daily - February 15, 2024
Ai continues hurtling forward, bringing with it new promise and new peril. From threats to the world's elections to hope for new kinds of jobs, let's see how this technology is impacting the role of communicators this week.
PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI
By Nicole Schuman
PRNEWS - February 15, 2024
This week's PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why it's important to learn more about Gen Z's election 2024 expectations.
Getting the Most Out of Your Marketing Videos in 2024
By Tony Gnau
Spin Sucks - February 15, 2024
Marketing videos are the number one trend for 2024, but you can't just turn your phone on and expect results. Three-time Emmy-winning journalist Tony Gnau has tips on how to gain success.
These Emerging Technologies Are Shaping Defense Tech PR
By Elizabeth Minton
5W Public Relations - February 15, 2024
To ensure industry success, defense tech and PR go hand in hand. Find out how emerging technologies contribute to this effective tandem.
Nine AI tools and techniques to help your PR measurement
PRmoment (UK) - February 14, 2024
In the first of a series taking a deeper look at the utility of AI in PR, we start with the benefits and limitations of using AI for PR measurement. Here are nine tips on using AI for measuring metrics and what pitfalls to watch out for.
How Brands Can Drive Emotional Engagement With Customers
By Greg Kihlstrom
Forbes - February 16, 2024
To truly stand out and build lasting relationships with your customers, you need to create an emotional connection that resonates with them on a deeper level.
Navigating PR in the era of deep fakes: Challenges, preparation, and crisis management
By Dmytro Sokhach
Agility PR Solutions - February 16, 2024
PR professionals are pivotal in shaping public perception. They manage reputation and foster trust between organizations and their stakeholders. However, it gets extremely challenging to maintain brand integrity and credibility in a world where facts and reality can be easily manipulated, especially now that deep fake technology has stepped out of the shadows and keeps gaining strength.
Building a Positive Online Reputation: Proactive Online Review Management Strategies
By Nayana Bhasurasen
Mention - February 15, 2024
In an era dominated by digital connectivity, establishing and maintaining a positive online reputation is paramount for individuals and businesses alike. The impact of online reviews on consumer decisions is undeniable, making proactive online review management strategies an essential component of any successful online presence.
Presenting with confidence – where to start
By Sarah Browning
Influence (UK) - January 16, 2024
Presenting is an important skill for communicators but it can be daunting if you're not confident or don't know where to begin.
Leveraging a Media Database to Build a List of Journalists
Meltwater - May 18, 2020
How to identify and nurture relevant press contacts using a media database. Improve your PR strategy with tips to create a curated list of journalists.
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