Take a look at Thursday's Daily PR Brief! - February 15, 2024
Read some of today's best PR and Comms industry news clips:
PR's complicated clients (Axios - February 15, 2024)
Use of Gen AI in Political Campaigns (O'Dwyer's - February 14, 2024)
By the Numbers: How Black Americans get news (PR Daily - February 15, 2024)
Q&A With IPR Measurement Commission: Top Issues on the Minds of Members (PRNEWS - February 14, 2024)
The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat (Cision Media Research - January 31, 2024)
Maximizing Your Owned Media Strategy with the PESO Model (Spin Sucks - February 13, 2024)
Are positive stories newsworthy? (Media First (UK) - February 15, 2024)
No Longer Junk At Trade Shows: The Future Of Promotional Products (Forbes - February 15, 2024)
Good and Bad PR: Leaky Southern Water, delivery fails for Just Eat, Deliveroo and Uber Eats and messy Meta (PRmoment (UK) - February 15, 2024)
Comms lessons from Blake Lively's Super Bowl masterclass in PR (Agility PR Solutions - February 15, 2024)
Why CEO Visibility Still Counts (Crenshaw Communications - February 14, 2024)
Five ways data will shape communications this year (Influence (UK) - February 14, 2024)
PR Council Opens Membership To Canadian Agencies (PRovoke Media - February 15, 2024)
Save the date for the 2024 State of Social Listening, an exclusive three-part webinar series. This engaging event will feature 11 esteemed panelists from the global Social Media, Marketing, Public Relations, and Communications sectors. They will share insights on current trends, best practices, and their personal battle stories from the field. Designed to offer nuggets of wisdom in one-hour sessions, we are excited to bring together professionals worldwide for this enriching experience. Don't miss the opportunity to gain valuable insights and connect with industry leaders.
Summary Section:
PR's complicated clients
By Eleanor Hawkins
Axios - February 15, 2024
While everyone deserves representation in a court of law, experts are split on whether everyone deserves PR representation.
Use of Gen AI in Political Campaigns
By Michael Lasky, Samantha Rothaus
O'Dwyer's - February 14, 2024
The emergence of generative artificial intelligence (Gen AI) technology is a curveball that has the potential to significantly disrupt and erode voter trust in the media and governmental leadership.
By the Numbers: How Black Americans get news
By Allison Carter
PR Daily - February 15, 2024
Perhaps no demographic group in the United States has as complex a relationship with the news media as Black Americans. For centuries, the media – like most institutions in the country – has maligned, misinterpreted or ignored the Black community. This has instilled a deep sense of mistrust of the traditional media among many Black people, which continues to have repercussions to this day.
Q&A With IPR Measurement Commission: Top Issues on the Minds of Members
By Kaylee Hultgren
PRNEWS - February 14, 2024
The Institute for Public Relations' Measurement Commission held its first meeting of 2024 last week. PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IPR, to identify and discuss the most pressing issues on the minds of the organization's members.
The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat
By Amy O'Connell
Cision Media Research - January 31, 2024
Three strategies for PR and comms to maintain their seat at the C-suite table and have a meaningful impact on the business based on insights from the 2024.
Maximizing Your Owned Media Strategy with the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 13, 2024
Leverage owned media effectively within the PESO Model to enhance visibility, credibility, and revenue while using the other media types effectively.
Are positive stories newsworthy?
By Adam Fisher
Media First (UK) - February 15, 2024
We've all seen examples of negative stories going almost instantly viral. And the impression news is negative is backed up by the 'if it bleeds, it leads' newsroom mantra. So, do positive stories pass the newsworthy test?
No Longer Junk At Trade Shows: The Future Of Promotional Products
By Mikas Agarwal, CDO of Akran Marketing
Forbes - February 15, 2024
The promotional product industry is redefining itself, focusing not just on the product but also on the purpose, experience and message it carries.
Good and Bad PR: Leaky Southern Water, delivery fails for Just Eat, Deliveroo and Uber Eats and messy Meta
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - February 15, 2024
Here we go again, Good and Bad PR time. By me, for you, thank me later. Let's get straight to it and see who has had a shocker or a winner of a week.
Comms lessons from Blake Lively's Super Bowl masterclass in PR
By Julie Talenfeld
Agility PR Solutions - February 15, 2024
The Super Bowl is perhaps the world's greatest stage, with 100+ million tuning in from across the globe for the game, the commercials of course, and that halftime musical performance. Recently, Blake Lively, the multi-talented actress, director, mother, business owner, and philanthropist, demonstrated a masterclass in leveraging her moment at the Super Bowl for strategic PR gains.
Why CEO Visibility Still Counts
By Dorothy Crenshaw
Crenshaw Communications - February 14, 2024
Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. In today's business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites.
Five ways data will shape communications this year
By Alex Waddington, Founder of Whetstone Communications
Influence (UK) - February 14, 2024
In 2023 we saw data have a significant and ever-present impact on communications. How can PR professionals embrace the changes? Spoiler: saying 'I do words, not numbers' is no longer an option.
PR Council Opens Membership To Canadian Agencies
By Diana Marszalek
PRovoke Media - February 15, 2024
The PR Council is expanding its membership to include Canadian agencies through a merger with the Canadian Council of Public Relations Firms, which soon will be closing up shop.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.