Good day! Your Daily PR Brief is here - February 14, 2024
Read some of today's best PR and Comms industry news clips:
Who 'Won' Football's Biggest Night? A Social and Media Intelligence Analysis (Meltwater - February 12, 2024)
5 Ways to Woo the Media, Build Better Relationships, and Increase Your Coverage (Cision Media Research - February 14, 2024)
Direct Messaging On Instagram: A Proven Strategy For Businesses (Forbes - February 13, 2024)
Leading On a Global Scale (O'Dwyer's - February 12, 2024) [VIDEO]
Why more CEOs keep getting called to testify before Congress – and the role comms must play (PR Daily - February 14, 2024)
Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos (PRNEWS - February 13, 2024)
How PR is Helping Teledentistry Evolve (5W PR - February 13, 2024)
Measuring PR success: Going beyond traditional metrics and defining 9 KPIs (Agility PR Solutions - February 14, 2024)
How To Measure The "Hidden" Value Of PR Work: Contextual Value (Crenshaw Communications - February 13, 2024)
The two ESG trends that will most affect communicators in 2024 (Influence (UK) - February 14, 2024)
What's a Fractional Chief Communications Officer? (Mixing Board - February 14, 2024)
Show Notes For Success: Why Podcasting Should Be Part Of Your Marketing Strategy (Three Girls Media - February 12, 2024)
Hoffman Promotes Gerard LaFond To Head Of North America (PRovoke Media - February 14, 2024)
Save the date for the 2024 State of Social Listening, an exclusive three-part webinar series. This engaging event will feature 11 esteemed panelists from the global Social Media, Marketing, Public Relations, and Communications sectors. They will share insights on current trends, best practices, and their personal battle stories from the field. Designed to offer nuggets of wisdom in one-hour sessions, we are excited to bring together professionals worldwide for this enriching experience. Don't miss the opportunity to gain valuable insights and connect with industry leaders.
Summary Section:
Who 'Won' Football's Biggest Night? A Social and Media Intelligence Analysis
By Ann-Derrick Gaillot and Elena Tarasova
Meltwater - February 12, 2024
Winning the world's biggest American football competition is one thing, but generating conversation is a whole different ball game. The Chiefs ultimately won the championship, but did they win the world's attention? And how did the advertising brands and most talked about celebrities fare?
5 Ways to Woo the Media, Build Better Relationships, and Increase Your Coverage
By Amy O'Connell
Cision Media Research - February 14, 2024
The relationship between public relations professionals and journalists is often complicated. According to journalists surveyed for our 2023 State of the Media Report, they value their relationships with PR professionals; however, they also admit there are a few things their public relations counterparts could do to step up their game.
Direct Messaging On Instagram: A Proven Strategy For Businesses
By Tony Pec, Co-Founder of Y Not You Media
Forbes - February 13, 2024
In the dynamic world of digital marketing, the quest for innovative strategies to harness the potential of social media never ends. Within this realm, Instagram is a dynamic juggernaut for brand visibility and generating sales. This strategy can transform casual observers into enthusiastic brand advocates and customers.
Leading On a Global Scale [VIDEO]
By Ken Jacobs
O'Dwyer's - February 12, 2024
Leading on a global scale can be a difficult challenge, but collaborating is an essential tool when doing so. In this Taking The Lead segment, Dan Nestle, who's been leading communications globally for nearly a decade, invites viewers to think about approaching leadership at a universal level.
Why more CEOs keep getting called to testify before Congress – and the role comms must play
By Allison Carter
PR Daily - February 14, 2024
These are extraordinary moments on Capitol Hill – but they're becoming increasingly normal. The communications fundamentals required to navigate these hearings are immense, from media training before testifying to managing the political fallout in the aftermath.
Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos
By Eric Rose
PRNEWS - February 13, 2024
This recent headline would make any crisis communicator cringe: "Amazon's plans to advance its interests in California laid bare in leaked memo." The story, which unfolded through a leaked internal memo, shed light on Amazon's growth strategy in the Southern California region and its 2024 internal community outreach plans.
How PR is Helping Teledentistry Evolve
By Kelcey Connors
5W PR - February 13, 2024
With teledenetistry becoming an integral part of convinient healthcare, dental offices have to explore its PR-related nuances.
Measuring PR success: Going beyond traditional metrics and defining 9 KPIs
By Jeremy Moser
Agility PR Solutions - February 14, 2024
When it's all said and done, how can you effectively measure your PR efforts? That's where key performance indicators come into play. In this article, we'll explore key metrics that can provide valuable insights into how well your PR campaigns perform.
How To Measure The "Hidden" Value Of PR Work: Contextual Value
By Sasha Dookhoo
Crenshaw Communications - February 13, 2024
We're in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure.
The two ESG trends that will most affect communicators in 2024
By Matt Peacock, Senior Partner at Blurred
Influence (UK) - February 14, 2024
Guiding an organisation through the reputational minefield is never easy – and this could be a particularly difficult year for organisational leadership teams.
What's a Fractional Chief Communications Officer?
By Sarah Kissko Hersh
Mixing Board - February 14, 2024
With a firmer seat at the table, how we work and the services we offer are shifting, too. New service models are emerging to meet evolving needs. Enter… the Fractional Chief Communications Officer. But what is a fractional leader?
Show Notes For Success: Why Podcasting Should Be Part Of Your Marketing Strategy
Three Girls Media - February 12, 2024
While podcasts were once a niche format, they have now seamlessly integrated into the mainstream media landscape. Undoubtedly, podcasts serve as highly effective content marketing tools. In this insightful article, discover why it is essential to include podcasting for business as part of your content marketing strategy.
Hoffman Promotes Gerard LaFond To Head Of North America
By Diana Marszalek
PRovoke Media - February 14, 2024
The Hoffman Agency has promoted chief digital officer Gerard LaFond to head of North America, succeeding founder Lou Hoffman who will focus on global operations.
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