Good Wednesday! Your Daily PR Brief is here - January 31, 2024
Read some of today's best PR and Comms industry news clips:
Here's Why The Word Of The Year Is 'Authentic' (Forbes - January 31, 2024)
PR agencies: Time to explore non-traditional job candidates (Fast Company - January 31, 2024)
PR's Top Pros Talk: Rosanna Maietta (O'Dwyer's - January 30, 2024) [VIDEO]
Harnessing the power of internal experts for PR success (PR Daily - January 31, 2024)
Political discourse at work: Managing the 2024 election (Ragan - January 30, 2024)
Communicating Purpose in the Age of Polarization (PRNEWS - January 30, 2024)
IPR Top 15 Insights of 2023 (Institute for Public Relations - January 30, 2024)
How AI story crafting can help bring your inner PR book idea to life (Agility PR Solutions - January 30, 2024)
The Power of Paid Media (Babel Public Relations - January 24, 2024)
What AI-Generated Content Can – and Cannot – Do (for Now) (w2comm - January 31, 2024)
How to Build Relationships with Employees in Times of Crisis (Institute for Public Relations - January 29, 2024)
'Ultimately This Is An Efficiency Play': Industry Reacts To Burson Mega-Merger (PRovoke Media - January 26, 2024)
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Summary Section:
Here's Why The Word Of The Year Is 'Authentic'
By Nancy Marshall, The PR Maven
Forbes - January 31, 2024
Authenticity. You know it when you see it, and people are craving authenticity more than ever—so much so that "authentic" is Merriam-Webster's Word of the Year for 2023. For people who work in branding, this is incredibly important to recognize.
PR agencies: Time to explore non-traditional job candidates
By Shannon Tucker
Fast Company - January 31, 2024
The next time you're tempted to put "PR experience required" on a job posting, reconsider. You might be alienating some up-and-coming PR rockstars simply because their journey began elsewhere.
PR's Top Pros Talk: Rosanna Maietta [VIDEO]
By Steve Barnes
O'Dwyer's - January 30, 2024
Rosanna Maietta, chief communications officer at the American Clean Power Association, talks about how comms pros can navigate a fast-paced news cycle.
Harnessing the power of internal experts for PR success
By George Bradley, Director of Public Relations and Communications at Archer Education
PR Daily - January 31, 2024
In an era where information is abundant but trust is scarce, companies are redefining their public relations strategies to establish credibility and authenticity. One key aspect gaining prominence in 2024 is the reliance on internal experts as the linchpin of successful PR endeavors. This shift is not just a tactical move but a strategic one that recognizes the changing dynamics of media consumption, brand trust, and the critical role of genuine thought leadership.
Political discourse at work: Managing the 2024 election
By Jackie Kolek, Chief Innovation Officer at Peppercomm
Ragan - January 30, 2024
With Donald Trump leading the race for the GOP nomination, the 2024 Presidential Election is shaping up to be the longest presidential race in history. News coverage and the national dialogue will soon shift from "Who are the candidates?" to "What do the candidates stand for?" In such a polarizing political climate, businesses are bound to see an uptick in political conversations and potential disagreements in the workplace.
Communicating Purpose in the Age of Polarization
By Alex Lewis
PRNEWS - January 30, 2024
Rather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.
IPR Top 15 Insights of 2023
By Olivia Kresic and Katie McKechnie
Institute for Public Relations - January 30, 2024
The Institute for Public Relations synthesized the top research studies from 2023 that we think communications professionals need to know. This past year, communication leaders guided their organizations through transformations in artificial intelligence (AI) and ESG, among other large-scale changes.
How AI story crafting can help bring your inner PR book idea to life
By Jessica Perkins
Agility PR Solutions - January 30, 2024
If you've been marinating a killer book idea that just needs a one-way ticket out of your brain and onto the shelves, this AI-focused pep talk is for you. Artificial intelligence isn't just for tech buffs; it's the secret to transforming your wisps of thought into written gold.
The Power of Paid Media
By Jen Kelham
Babel Public Relations - January 24, 2024
Paid media – an external marketing activity that involves payment for coverage and exposure, such as pay-per-click (PPC) advertising, sponsored articles, videos and whitepapers, and digital ads and banners – can be an essential component of revenue growth and brand awareness for businesses. There. I said it – possibly the most controversial thing you might hear from a communications professional this year (although, somehow, I highly doubt it!)
What AI-Generated Content Can – and Cannot – Do (for Now)
By Dennis McCafferty
w2comm - January 31, 2024
How is artificial intelligence (AI) impacting content creation? In this blog, we highlight what AI can and can not do for content writing.
How to Build Relationships with Employees in Times of Crisis
By Hilke Steenkamp and Ganga Dhanesh
Institute for Public Relations - January 29, 2024
Organizations operating in remote/hybrid work contexts should engage in organizational listening and two-way communication with employees who are navigating uncertain and challenging environments. Organizations should also monitor communication frequency with employees. Employees' voices and concerns can be collected via innovative virtual platforms and diverse communication channels and sources.
'Ultimately This Is An Efficiency Play': Industry Reacts To Burson Mega-Merger
By Diana Marszalek
PRovoke Media - January 26, 2024
After WPP said it was merging BCW and Hill & Knowlton to create $1bn firm Burson, agency leaders around the world offered their thoughts.
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