Good day! Take a look at your Daily PR Brief - January 24, 2024
Read some of today's best PR and Comms industry news clips:
Ragan's Top Places to Work in Communications winners announced: See the list (PR Daily - January 24, 2024)
Building Reputational Resilience (O'Dwyer's - January 24, 2024)
Lessons learned from Wayfair's executive layoff communications (Ragan Communications - January 24, 2024)
CEO Perspectives: Thriving Through Change (Institute for Public Relations - January 23, 2024)
Be Generous With Praise—It Costs Nothing, But Means Everything (Forbes - January 24, 2024)
Ten tips for coming up with creative ideas in PR (PRmoment (UK) - January 17, 2024)
5 ways PR pros can take advantage of a smartphone-centered world (Agility PR Solutions - January 23, 2024)
4 ways to earn media coverage from a news release (Axia Public Relations - January 24, 2024)
The Three 'Nos' Of Startup PR (Forbes - January 24, 2024)
Crisis Review: The Top 21 Crises Of 2023 (Part 3 Of 3) (PRovoke Media - January 22, 2024)
5 trends in 2024 from leaders at Strava, Fender and Real Chemistry (Muck Rack - January 24, 2024)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
Ragan's Top Places to Work in Communications winners announced: See the list
By Jon Minnick
PR Daily - January 24, 2024
As another year begins, it's important to recognize the organizations that ensured their staff's active involvement and motivation, advocated for increased diversity and equity in the workplace, presented impactful narratives, and created a positive work environment. Ragan is pleased to announce the new class of Top Places to Work in Communications inductees who put employees first.
Building Reputational Resilience
By Kelsey Eidbo, Clay Steward
O'Dwyer's - January 24, 2024
The October 7 Hamas attack on Israel and the subsequent Israeli invasion of Gaza reminded many businesses that reputation-impacting events are often well outside of their control. But how they respond—or don't—can quickly cement their reputation in many stakeholders' eyes. Whether you plan for it or not, reputational challenges are coming for you, and ignoring them isn't an option.
Lessons learned from Wayfair's executive layoff communications
By Sean Devlin
Ragan Communications - January 24, 2024
Wayfair cut jobs shortly after CEO tells employees to work harder. Here’s what stuck out.
CEO Perspectives: Thriving Through Change
Institute for Public Relations - January 23, 2024
PwC studied which factors CEOs predict will impact business in the coming years, including developments in artificial intelligence (AI) and climate action.
Be Generous With Praise—It Costs Nothing, But Means Everything
By Jon Sneider, Founder/President of Wild Gravity
Forbes - January 24, 2024
In today's hybrid workforce, employee recognition is more crucial than ever. Employee recognition can result in everything from significantly higher engagement and productivity to decreased absenteeism to increased retention and recruitment.
Ten tips for coming up with creative ideas in PR
PRmoment (UK) - January 17, 2024
There are plenty of outstanding creative ideas in PR campaigns as previous winners of PRmoment Awards prove creativity doesn't just win awards, it captures audiences and helps to land new PR contracts. So how do you come up with a killer idea? Here are ten top tips.
5 ways PR pros can take advantage of a smartphone-centered world
By Rebecca Barnatt-Smith
Agility PR Solutions - January 23, 2024
Fifty-four percent of the global population—around 4.3 billion people—now own a smartphone. The devices allow us to communicate with others, browse the internet, purchase goods and services, play games, read books, listen to music, scroll through social media, and much more.
4 ways to earn media coverage from a news release
By Lindsey Chastain
Axia Public Relations - January 24, 2024
Transform your company's news releases into positive media coverage with these tips from an expert public relations firm.
The Three 'Nos' Of Startup PR
By Lauren Gumport, Vice President of Communications & Brand at Faye
Forbes - January 24, 2024
Every comms and PR professional can attest to hearing some of the same questions and demands over and over again, whether working in-house or for an agency while juggling several clients.
Crisis Review: The Top 21 Crises Of 2023 (Part 3 Of 3)
PRovoke Media - January 22, 2024
Our annual Crisis Review concludes with Del Monte, CNN, Disney/Trian, Web Summit, Bigmotor, Lufthansa/Etihad, and the QSR boycott in MENA.
5 trends in 2024 from leaders at Strava, Fender and Real Chemistry
Muck Rack - January 24, 2024
To launch us into a new year, our CEO Greg Galant sat down with three industry leaders to discuss what's ahead for 2024. They shared takeaways from Muck Rack's latest State of Marketing and PR report and what they're seeing in the industry.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.