Take a look at Thursday's Daily PR Brief - January 18, 2024
Read some of today's best PR and Comms industry news clips:
The PR Surrounding Britney Spears' "Tell-All" Memoir (Spin Sucks - January 18, 2024)
Retail Media Standardization Could Be Detrimental To The Industry (Forbes - January 18, 2024)
"Challenger" firms rising: Top PR talent defect from big agencies (Axios - January 18, 2024)
CEOs Give CMOs Higher Marks (O'Dwyer's - January 17, 2024)
Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction (PRNEWS - January 17, 2024)
5 Trends We Saw at CES 2024 (5W Public Relations Firm - January 17, 2024)
PR professionals predict top 10 trends shaping social media in 2024 (PRmoment (UK) - January 17, 2024)
How to transition to a career in PR, and the opportunities and challenges there (Agility PR Solutions - January 15, 2024)
Spokesperson finds 'sorry' is the hardest word to say (Media First (UK) - January 18, 2024)
How can social media listening increase customer advocacy ? (Mention - January 17, 2024)
Brands need to sharpen their digital PR strategies (Influence (UK) - January 17, 2024)
"You're Going Too Fast": AI-Obsessed Davos Grapples With Fear Of Innovation (PRovoke Media - January 16, 2024)
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Summary Section:
The PR Surrounding Britney Spears' "Tell-All" Memoir
By Caroline Raley
Spin Sucks - January 18, 2024
Britney Spears’ recent memoir sparked significant PR controversies for those mentioned in the book. Caroline Raley looks at how the situation is playing out.
Retail Media Standardization Could Be Detrimental To The Industry
By Drew Cashmore
Forbes - January 18, 2024
The best way to open up access to retail media isn't to make it all the same—it's that uniqueness that makes retail media so powerful.
"Challenger" firms rising: Top PR talent defect from big agencies
By Eleanor Hawkins
Axios - January 18, 2024
These challenger firms — or high-level, strategic communications advisories that are more agile than the agencies of lore — are changing the PR business model and its offerings.
CEOs Give CMOs Higher Marks
By Steve Barnes
O'Dwyer's - January 17, 2024
CEOs are taking a step back from CSR, DEI and ESG to put an increased emphasis on the bottom line, according to a new study from Boathouse, and that's changing what they expect from—and how they rate—their marketing staffs and CMOs.
Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction
By Thomas Mustac
PRNEWS - January 17, 2024
No business wants to face a massive PR crisis, but that time often comes for many organizations. The importance of planning for crisis communications was exhibited perfectly in December of 2023 by the fashion brand Zara, which found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at what businesses can learn from Zara's high-profile mistakes.
5 Trends We Saw at CES 2024
By Elizabeth Minton
5W Public Relations Firm - January 17, 2024
Explore the future at CES 2024 with our insightful post on the top 5 trends shaping technology.
PR professionals predict top 10 trends shaping social media in 2024
PRmoment (UK) - January 17, 2024
As the new year unfolds, planning for 2024 is at the top of most of our to-do lists. To explore what 2024 will have in store for social media, the PRCA's Digital Group gathered ten leading professionals from across the industry to forecast the trends that are expected to shape the landscape in the coming year.
How to transition to a career in PR, and the opportunities and challenges there
By Larry Alton
Agility PR Solutions - January 15, 2024
Public relations is a field that appeals to people who want to communicate and connect with others, but it can be a hard business to break into, especially if you don't have the background or education necessary to thrive in this environment.
Spokesperson finds 'sorry' is the hardest word to say
By Adam Fisher
Media First (UK) - January 18, 2024
The story has come to the fore in recent weeks following the excellent Mr Bates vs the Post Office drama. The TV programme highlighted how hundreds of sub-postmasters were wrongly prosecuted privately and publicly for theft, false accounting or fraud due to a faulty computer system called Horizon.
How can social media listening increase customer advocacy ?
By Lucas Carval
Mention - January 17, 2024
Learn how social media listening transforms customer interactions into advocacy, how to implement and measure it, and potential challenges.
Brands need to sharpen their digital PR strategies
By Adam Walker
Influence (UK) - January 17, 2024
From building a two-way dialogue to unlocking the power of community, getting personal is vital if brands are to build trust with customers.
"You're Going Too Fast": AI-Obsessed Davos Grapples With Fear Of Innovation
By Arun Sudhaman
PRovoke Media - January 16, 2024
Business cannot assume that innovations like generative AI are being embraced by the public, according to an Edelman Trust Barometer panel in Davos.
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