Hello! Your Wednesday Daily PR Brief is here - January 17, 2024
Read some of today's best PR and Comms industry news clips:
PR Pros Call AI Content Top Trend, Most Overrated (O'Dwyer's - January 15, 2024)
How Boeing has communicated about 737 Max 9 disaster (PR Daily - January 17, 2024)
Crisis Review: The Top 21 Crises Of 2023 (Part 2 Of 3) (PRovoke Media - January 17, 2024)
Creating Engaging Loyalty In 2024 And Beyond (Forbes - January 12, 2024)
PRNEWS Live: Developing a Better Relationship between CEOs and PR Team (PRNEWS - January 16, 2024) [VIDEO]
The Role of Identity in Internal Community Development (Institute for Public Relations - January 16, 2024)
Too many pitches are 'beauty parades' claim agency leaders (PRmoment (UK) - January 16, 2024)
PR forecasters offer key media, business, life sciences and tech predictions for 2024 (Agility PR Solutions - January 16, 2024)
9 ways OpenAI could have responded to unfolding crisis (Axia Public Relations - January 14, 2024)
The State Of AI In PR: Takeaways From Muck Rack's 2024 Report (Crenshaw Communications - January 17, 2024)
How has Boeing handled the latest blow to its reputation? (Media First (UK) - January 16, 2024)
How To Create Inspired Social Media Marketing Strategies Based On Top YouTube Influencers (Three Girls Media - January 17, 2024)
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Summary Section:
PR Pros Call AI Content Top Trend, Most Overrated
By Jon Gingerich
O'Dwyer's - January 15, 2024
A strained economy resulted in notoriously tight PR and marketing budgets in 2023, but according to a new survey published by PR software platform Prowly, communication professionals appear ready for a fresh start and a shift in strategy in 2024.
How Boeing has communicated about 737 Max 9 disaster
By Allison Carter
PR Daily - January 17, 2024
We've all seen the picture by now, the gaping hole in the side of an Alaska Airlines plane, passengers seated nearby, their oxygen masks dangling. Anyone who's flown before can imagine what it must have felt like if we were sitting there, the terror, the screaming wind tearing clothes away, a frantic mother struggling to hold her child in place.
Crisis Review: The Top 21 Crises Of 2023 (Part 2 Of 3)
PRovoke Media - January 17, 2024
Our annual Crisis Review continues with Target, Johnny & Associates, the CBI, Adani Group, Zara, the BBC and Coutts.
Creating Engaging Loyalty In 2024 And Beyond
By Sarah Jarvis, Communications and Propositions Director at Eagle Eye
Forbes - January 12, 2024
In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not only keeps returning but also spreads the word about their brand. The question is, how do you achieve this elusive loyalty?
PRNEWS Live: Developing a Better Relationship between CEOs and PR Team [VIDEO]
By Nicole Schuman
PRNEWS - January 16, 2024
Join PRNEWS Live for a discussion about building the bridge between CEOs and PR strategy with Greg Galant, cofounder and CEO of Muck Rack.
The Role of Identity in Internal Community Development
By Hongmei Shen, Ph.D.
Institute for Public Relations - January 16, 2024
As the world becomes increasingly polarized and experiences turmoil, scholars have envisioned different ways that public relations can contribute to the common good.
Too many pitches are 'beauty parades' claim agency leaders
By Imogen Osborne, Founder of The Pulse Business
PRmoment (UK) - January 16, 2024
A third of PR and comms agency leaders say there has been a rise in clients favouring beauty parades at the pitch stage, according to the latest PR and Comms Tracker that pulses agency CEOs, MDs and board directors for their views.
PR forecasters offer key media, business, life sciences and tech predictions for 2024
By Birnbach Communications
Agility PR Solutions - January 16, 2024
With the worldwind changes that hit the business world last year, it's not easy to predict what PR can expect in 2024. But expert forecasters like PR and social media agency Birnbach Communications, who have been predicting the year ahead for 22 years now, have a certain knack for these things. And the firm has released its list of top media and marketing trends for the upcoming year.
9 ways OpenAI could have responded to unfolding crisis
By Lindsey Chastain
Axia Public Relations - January 14, 2024
PR professionals can learn something from the abrupt departure, and reinstatement, of OpenAI's CEO. OpenAI faced a pivotal moment when CEO Sam Altman's abrupt departure led to mass employee protests — the company he founded has now reinstated him. Organizations facing crisis risk instability if they don't handle situations promptly and correctly. Drawing from crisis management best practices, here are the key next steps for OpenAI.
The State Of AI In PR: Takeaways From Muck Rack's 2024 Report
By Anna Julow Roolf
Crenshaw Communications - January 17, 2024
When it comes to PR and generative AI, I'm skeptical about deep adoption across the industry. I anticipate a growing rift between PR practitioners who embrace generative AI and those who will choose to just keep doing things the way they've always done them. So when media database Muck Rack released the "State of AI in PR January 2024," I was curious to see if the data would support my theory.
How has Boeing handled the latest blow to its reputation?
By Adam Fisher
Media First (UK) - January 16, 2024
The new year is supposed to be a time of new starts. But Boeing has found itself facing a familiar PR and crisis media management headache at the beginning of 2024.
How To Create Inspired Social Media Marketing Strategies Based On Top YouTube Influencers
By Nick Sweeney
Three Girls Media - January 17, 2024
Businesses can use social media marketing strategies to grow their YouTube accounts. Learn how to grow your following through top marketing strategies.
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