Hi, check out today's Daily PR Brief - January 16, 2024
Read some of today's best PR and Comms industry news clips:
Kindness as the Ultimate PR Initiative (O'Dwyer's - January 12, 2024)
How CEOs Can Be Better Partners to Their PR Team (and Why It Matters) (PRNEWS - January 16, 2024)
Navigating the Communications Shift from Services to Solutions (Spin Sucks - January 16, 2024)
Here Are The Consumer Behaviors That Will Continue Into 2024 (5WPR - January 15, 2024)
How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships (Forbes - January 16, 2024)
PR Stunt Watch: Calvin-Klein, Aussie Lamb's Generation Gap, McDonald's at the darts and Luton Actually (PRmoment (UK) - January 12, 2024)
6 questions with: Sandy Pound of Thermo Fisher Scientific (PR Daily - January 12, 2024)
How to leverage a one-person social media team with Jacob Shipley (Axia Public Relations - January 16, 2024) [PODCAST]
Navigating Urgency Vs. Importance In The PR World (Forbes - January 16, 2024)
Navigating Success: The Power of Social Intelligence in Life & Business (Iliyana Stareva Blog - January 14, 2024)
Crisis Review: The Top 21 Crises Of 2023 (Part 1 Of 3) (PRovoke Media - January 15, 2024)
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Summary Section:
Kindness as the Ultimate PR Initiative
By Stuart Muszynski
O'Dwyer's - January 12, 2024
This year will be challenging for our nation. The divisions and conflicts that already trouble us will be intensified by the coming elections, most especially the one for President, and the power of digital platforms to spread hate, fear and confusion will be vastly increased by the addition of artificial intelligence to the mix. Can public relations can help counteract the dissension? Is there an organization with a message that deserves to be highlighted, promoted, spread?
How CEOs Can Be Better Partners to Their PR Team (and Why It Matters)
PRNEWS - January 16, 2024
It's clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.
Navigating the Communications Shift from Services to Solutions
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 16, 2024
Learn how to incorporate the strategies to shift from services to solutions-based approaches, ensuring meaningful results and staying competitive.
Here Are The Consumer Behaviors That Will Continue Into 2024
5WPR - January 15, 2024
Explore the consumer behaviors that will continue into 2024, as many trends solidify and transform the way people shop and interact with brands.
How Newsjacking Earns Coverage, Satisfies Clients And Builds Media Relationships
By Jodi Amendola
Forbes - January 16, 2024
Newsjacking is a fast-paced, fun and exciting way to contribute to the news cycle while getting media coverage for clients.
PR Stunt Watch: Calvin-Klein, Aussie Lamb's Generation Gap, McDonald's at the darts and Luton Actually
By Greg Double, Creative Director at Mischief PR
PRmoment (UK) - January 12, 2024
You know when it's the start of the year and every gobby Creative Director in PR says something along the lines of 'this is the year of earned'? Well, this year – it might actually be true!
6 questions with: Sandy Pound of Thermo Fisher Scientific
By Isis Simpson-Mersha
PR Daily - January 12, 2024
In her role as Vice President and Chief Communications Officer at Thermo Fisher Scientific, Sandy Pound is responsible for steering the company's global communications, investor relations, strategic meetings and events, and global brand functions. Before joining the biotechnology company, Pound spent 14 years at Johnson & Johnson (J&J), where she held the position of vice president for communication and public affairs for J&J Medical Devices Companies in her most recent role.
How to leverage a one-person social media team with Jacob Shipley [PODCAST]
By On Top of PR
Axia Public Relations - January 16, 2024
In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.
Navigating Urgency Vs. Importance In The PR World
By Qamar Zaman
Forbes - January 16, 2024
Balancing urgent and important tasks in the fast-paced world of public relations has become more challenging than ever.
Navigating Success: The Power of Social Intelligence in Life & Business
Iliyana Stareva Blog - January 14, 2024
Explore the profound impact of social intelligence, learn why it matters, and discover actionable insights to enhance your relationships, communication, and leadership skills. Elevate your journey to success with the transformative influence of social intelligence.
Crisis Review: The Top 21 Crises Of 2023 (Part 1 Of 3)
PRovoke Media - January 15, 2024
This year's Crisis Review weighs in at 21 cases. PRovoke Media editors kick things off with Open AI, Silicon Valley Bank, Bud Light, the Spanish FA, X, Country Garden/Evergande, and Ivy League universities.
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