Hello! Read your Friday Daily PR Brief - January 12, 2024
Read some of today's best PR and Comms industry news clips:
Breaking through the monolith: What the Hispanic Leadership Summit reminds us about multicultural comms (Ragan Communications - January 9, 2024)
A Resolution for Crisis Communicators: Banish Clichés (PRNEWS - January 11, 2024)
The Role Of Advocacy In Your Communications Strategy (Forbes - January 12, 2024)
Companies rush to define DEI (Axios - January 11, 2024)
The Slippery Slope from Misinformation to Disinformation (O'Dwyer's - January 11, 2024)
Offering education, outreach and service this MLK Day (PR Daily - January 12, 2024)
Good and Bad PR: Bad PR table is topped by Post Office and Brewdog, Good PR by Greggs, M&S and Sainsbury's (PRmoment (UK) - January 11, 2024)
The Value of a Global PR Network (PRGN - January 11, 2024)
What will the AI marketplace look like in 2024? Expect to see power shifts among vendors as the biggest investments in AI triple (Agility PR Solutions - January 11, 2024)
Sarah Herberg on the Power of Organizational Development with Brand and Comms (Mixing Board - January 11, 2024)
Headliners: Jonny Bentwood (PRovoke Media (UK) - January 12, 2024)
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Summary Section:
Breaking through the monolith: What the Hispanic Leadership Summit reminds us about multicultural comms
By Fabiana Meléndez Ruiz
Ragan Communications - January 9, 2024
Last month, 750 Latino leaders gathered at the United Nations Headquarters for the Hispanic Leadership Summit, a 1.5-day event that asks one question: What unites us? Amid inspirational words from figureheads like civil rights leader Dolores Huerta and Juan Andrade, president of the United States Hispanic Leadership Insitute (USHLI), much of the conversation was centered around data.
A Resolution for Crisis Communicators: Banish Clichés
By Chris Gidez
PRNEWS - January 11, 2024
Our author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be banished.
The Role Of Advocacy In Your Communications Strategy
By Rob Forrester, President of Guardian Agency
Forbes - January 12, 2024
At its core, advocacy is about understanding the factors that create engagement with your idea and fostering receptivity to shift current thinking and actions.
Companies rush to define DEI
By Eleanor Hawkins
Axios - January 11, 2024
A majority of Americans support the notion of diversity in the workplace, but they don't love how it's branded.
The Slippery Slope from Misinformation to Disinformation
By Gil Bashe
O'Dwyer's - January 11, 2024
Though misinformation and disinformation have similarities, they are distinct concepts with different origins and causes. And while misinformation can inadvertently undermine trust, those who engage in disinformation aim to undermine trust in institutions and advance their agenda for personal or political gain.
Offering education, outreach and service this MLK Day
By Sean Devlin
PR Daily - January 12, 2024
Observed on the third Monday of January to mark the birthday of civil rights icon Dr. Martin Luther King, Jr., MLK Day is a timely opportunity for comms teams to kick off their diversity, equity and inclusion (DE&I) efforts with a focus on engaging internal and external audiences both.
Good and Bad PR: Bad PR table is topped by Post Office and Brewdog, Good PR by Greggs, M&S and Sainsbury's
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - January 11, 2024
Happy New January to one and all. I hope that your festive break was all that you hoped it would be. We are back to it once again. I was hoping to start the year by writing a positivity-only column but it is near-impossible. We know that 2024 will be an extra special "odd-PR" year because of the likes of the UK and US general elections. Hold on to your hats.
The Value of a Global PR Network
By Gábor Jelinek
PRGN - January 11, 2024
In this PRGN Presents podcast episode, PRGN Director Gábor Jelinek shares inside scoops on benefits of membership in a global PR network.
What will the AI marketplace look like in 2024? Expect to see power shifts among vendors as the biggest investments in AI triple
By Richard Carufel
Agility PR Solutions - January 11, 2024
2024 will be a pretty good year to be an AI vendor. Following a year of innovation, research and development in AI across cloud computing, SaaS, embedded end-to-end, semiconductors and hardware, the market is now expected to start paying off for the most advanced players.
Sarah Herberg on the Power of Organizational Development with Brand and Comms
Mixing Board - January 11, 2024
Sarah Herberg spent over 15 years in advertising, brand-building and innovation consulting at top agencies, including Martin Williams, Olson, and Zeus Jones. Now she is the owner of Loom, a organizational development firm that helps companies from Fortune 10s to emerging startups define their desired futures and build the people systems required to bring that future to life.
Headliners: Jonny Bentwood
By Maja Pawinska Sims
PRovoke Media (UK) - January 12, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Golin global president of data & analytics Jonny Bentwood.
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