Hi! Check out Monday's Daily PR Brief - January 8, 2024
Read some of today's best PR and Comms industry news clips:
Ways communicators can get more resources for their ever-expanding roles (PR Daily - January 8, 2024)
Risk Aversion in Crisis Media Relations (O'Dwyer's - January 8, 2024)
10 Tips to Craft Compelling Pitches in a Skeptical Media World (PRNEWS - January 5, 2024)
Seven Key Tips For Managing A Crisis And Coming Out Stronger (Forbes - January 5, 2024)
B2B Creativity: LinkedIn makes fun of your parents (PRmoment (UK) - January 5, 2024)
Employee-centric communication: 3 strategies for articulating startup M&A benefits to staff (Agility PR Solutions - January 8, 2024)
Why is it important to include multimedia elements in a news release? (Axia Public Relations - January 7, 2024)
PR predictions for 2024: 10 industry pros weigh in (Muck Rack - January 8, 2024)
What Do Global Communications Experts Predict in 2024? (HMA Public Relations - January 5, 2024)
Best PR Stunts, Fails and Learnings of 2023 – Part Two (Landis Communications - January 8, 2024)
Into 2024: Take the long view when planning for uncertain times (Influence (UK) - January 2, 2024)
Creativity In PR Study: Welcome To The Earned Era (PRovoke Media - January 8, 2024)
Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media's Market Moves (Bianchi Public Relations - January 8, 2024)
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Summary Section:
Ways communicators can get more resources for their ever-expanding roles
By Adam Kiefaber
PR Daily - January 8, 2024
How embedding yourself in the business and being a strategic advisor may help you get the resources you need.
Risk Aversion in Crisis Media Relations
O'Dwyer's - January 8, 2024
From supply chain breakdowns and ransomware attacks to employee misconduct and reputational challenges, crises of all nature tend to attract attention from one particularly influential group of stakeholders: the fourth estate.
10 Tips to Craft Compelling Pitches in a Skeptical Media World
By Michelle Ubben
PRNEWS - January 5, 2024
Given the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.
Seven Key Tips For Managing A Crisis And Coming Out Stronger
By Sal Viveros, Head of Global Corp Communications at Ivanti
Forbes - January 5, 2024
Don’t wait until you’re in the throes of a crisis to learn how to navigate one. You’ll be susceptible to hasty, panic-driven decisions that aren’t the best option.
B2B Creativity: LinkedIn makes fun of your parents
By Alex Warren
PRmoment (UK) - January 5, 2024
Hi folks. You know the drill by now. In this column, I'm highlighting the best examples of creative B2B campaigns. This week, we'll be diving into a brand you might not associate with boundless creativity…LinkedIn.
Employee-centric communication: 3 strategies for articulating startup M&A benefits to staff
By Paula Phelan
Agility PR Solutions - January 8, 2024
As the global recognition of AI continues to soar, shedding its earlier perceptions as a mere "bubble" or passing trend, the considerable value of AI-driven startups becomes increasingly apparent. These startups are now at the forefront of technological advancements, showcasing remarkable capabilities to enhance efficiency, productivity, and profitability.
Why is it important to include multimedia elements in a news release?
By Lindsey Chastain
Axia Public Relations - January 7, 2024
Companies might focus entirely on crafting the perfect headline and copy to earn media coverage from a news release. However, the power of compelling images, videos, infographics, and other visual assets is just as important for catching a journalist's attention and getting your story covered. There are three key reasons why multimedia is essential in your news releases.
PR predictions for 2024: 10 industry pros weigh in
Muck Rack - January 8, 2024
Muck Rack checked in with 10 PR professionals to hear their predictions for the public relations industry as we head into 2024.
What Do Global Communications Experts Predict in 2024?
By Justin Liggin
HMA Public Relations - January 5, 2024
It's 2024 and the global communications experts of the Public Relations Global Network have shared their insights into what's to come this year including advancements in AI, event-planning, sustainability and more.
Best PR Stunts, Fails and Learnings of 2023 – Part Two
By Polly Winograd Ikonen
Landis Communications - January 8, 2024
Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part Two.
Into 2024: Take the long view when planning for uncertain times
By Caroline Dewing
Influence (UK) - January 2, 2024
Organisations need to make time for the unusual suspects if they are to survive the pace of change. These 10 tips could point your PR agency and clients in the right direction.
Creativity In PR Study: Welcome To The Earned Era
By Arun Sudhaman
PRovoke Media - January 8, 2024
The ninth edition of the Creativity In PR study finds that earned media is leading the way, but raises concerns about whether the PR industry is always in pole position.
Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media's Market Moves
By Jim Bianchi
Bianchi Public Relations - January 8, 2024
Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters.
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