Happy Monday! Your Daily PR Brief is here - December 18, 2023
Read some of today's best PR and Comms industry news clips:
The top 10 communications words of the year (PR Daily - December 14, 2023)
19 Steps Toward Effective Communication That Shouldn't Be Ignored (Forbes - December 15, 2023)
The PR landscape has changed. It's time to realign your strategies (Fast Company - December 18, 2023)
Positively Paranoid in 2024 (O'Dwyer's - December 18, 2023)
We need a new Twitter for PR - PR Daily (PR Daily - December 18, 2023)
How United Airlines Integrated Comms Into Strategic Company Decision-Making (PRNEWS - December 15, 2023)
New Research Shows Poor CEO Communication on the Israeli-Palestinian Conflict (PRsay - December 15, 2023)
4 tips for using storytelling techniques to craft compelling press releases (Agility PR Solutions - December 18, 2023)
Edelman & Unilever Top 2023 Global Creative Index (PRovoke Media - December 14, 2023)
Reflections from the CIPR Horizon conference (Influence (UK) - December 13, 2023)
The OpenAI Saga – Or How to Create Your Own Crisis (The Hoffman Agency - December 13, 2023)
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Summary Section:
The top 10 communications words of the year
By Jess Zafarris
PR Daily - December 14, 2023
Our annual words of the year are the terms that have defined your professional life in 2023 — even if you're tired of hearing them — and will continue to do so in 2024.
19 Steps Toward Effective Communication That Shouldn't Be Ignored
By Forbes Communications Council
Forbes - December 15, 2023
These enduring principles, combined with modern strategies, can empower communication teams to connect more deeply in today's tech-driven workforce.
The PR landscape has changed. It's time to realign your strategies
By Bonnie Moss
Fast Company - December 18, 2023
Smaller budgets, shifting spend priorities, and more intense competition require a rethink for more effective PR in 2024.
Positively Paranoid in 2024
By Kevin McCauley
O'Dwyer's - December 18, 2023
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination. That's why Lars Faeste, chair of FTI Consulting's EMEA unit, recommends a "positive paranoia" approach.
We need a new Twitter for PR - PR Daily
By Mikey Collard
PR Daily - December 18, 2023
In a world full of social media apps, there are a handful that PR pros should be on, but a couple they need to be active and engaged on. For me, that used to be Twitter and LinkedIn, but Threads is slowly but surely replacing Twitter (now "X" – I'm not calling it that). It's about time.
How United Airlines Integrated Comms Into Strategic Company Decision-Making
By Kaylee Hultgren
PRNEWS - December 15, 2023
United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.
New Research Shows Poor CEO Communication on the Israeli-Palestinian Conflict
By David Grossman
PRsay - December 15, 2023
More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. PRSA has assembled a resources page to help inform the decision-making process.
4 tips for using storytelling techniques to craft compelling press releases
By Luca Ramassa
Agility PR Solutions - December 18, 2023
Press releases are valuable marketing tools for spreading media awareness and positive publicity. But the competitive landscape is growing, and it’s becoming harder to win over journalists who receive hundreds of PR emails every week.
Edelman & Unilever Top 2023 Global Creative Index
By Arun Sudhaman
PRovoke Media - December 14, 2023
Edelman has taken top spot in the 2023 edition of the Global Creative Index, the first time in seven years that the world's biggest firm has ranked first in PRovoke Media's annual benchmark of creativity in the public relations world.
Reflections from the CIPR Horizon conference
By Dan Holden and Rachel Miller
Influence (UK) - December 13, 2023
Last month, more than 200 PR professionals gathered in London to hear from a top line up of speakers to discover what's next in the world of communication.
The OpenAI Saga – Or How to Create Your Own Crisis
By Caroline Hsu, Chief Global Officer, The Hoffman Agency
The Hoffman Agency - December 13, 2023
Caroline Hsu analyzes recent events with OpenAI and explores how critical communications have a pivotal impact on a company's reputation.
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