Your Wednesday Daily PR Brief is here! - December 13, 2023

Dec 13, 2023

Read some of today's best PR and Comms industry news clips:

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Summary Section:

2024 predictions from the Ragan Communications team
By Allison Carter
PR Daily - December 12, 2023
From upheaval in the social media world to the AI revolution, the use of tech in communications dominated the headlines. But we've also seen a confusing economy, crises at every turn and a greater demand for organizations to take a stand – and the risks they face when they do. We have lots of thoughts on X.

The Art of Commenting: Leveraging Comments for PR
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 12, 2023
Explore how strategic comments can profoundly affect your earned media efforts with these tips on integrating them into your 2024 PR campaign.

4 Proven Leadership Strategies For Overcoming Communication Barriers
By Nataliya Andreychuk, CEO of Viseven
Forbes - December 12, 2023
Poor communication may spell disaster, causing team misalignment, hindering employee efficiency and costing businesses financially.

Leading Through Uncertainty [VIDEO]
By Ken Jacobs
O'Dwyer's - December 12, 2023
Effective leaders live their leadership strengths, whether they're leading at agencies, corporations, non-profits, in government, or other, and regardless of their organization's size. So says Trish Nicolas, EVP of RF Engage, Ruder Finn's Global Center of Excellence for Strategic Internal Communications and Engagement. She should know, because she's led organizations of all sizes and on both sides of the agency-corporate table.

The Power of a Unified PR-Content Marketing Team Structure
By Alyssa Patzius
Influence and Co. - December 13, 2023
A combined PR-content marketing team structure is critical for boosting ROI. By recognizing common goals, you can successfully bring them together.

PRNEWS Live Discusses b2b and Integrated Comms for 2024 [VIDEO]
By Nicole Schuman
PRNEWS - December 12, 2023
PAN Communications CMO Mark Nardone discusses b2b brand integrated marketing and communications during a time of economic uncertainty and labor shortages in the sector.

How Social Media Can Impact ROI in 2024
By Hootsuite
Institute for Public Relations - December 12, 2023
Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations.

PR comes ninth on the UK Government's analysis of "professions" most exposed to large language modelling
PRmoment (UK) - December 12, 2023
The government's recent report on "The impact of AI on UK jobs and training" ranked the top twenty professions most exposed to "large language modelling" (i.e. ChatGPT.) Public relations professionals came in ninth.

How PR and customer service connect—and how they benefit each other
By Larry Alton
Agility PR Solutions - December 13, 2023
Customer service and public relations have a lot in common. They both shape people's opinions about your business and can be intentionally leveraged to support your success. The difference is that customer service applies to your customer base and PR shapes the general public's perception of your business.

Generative AI for PR professionals
By Frank Strong
Sword and the Script Media - December 12, 2023
Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. He compiled and edited contributions from "20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow." I've written extensively about the vendors in our space and their efforts to bring generative AI to market – so I was keen to ask him about the book.

Creating realistic new year's resolutions in PR that stick
By Claire Walker
Influence (UK) - December 12, 2023
As we say goodbye to a busy 2023, how can Bill Gates, overflowing email inboxes and Greggs vegan sausage rolls help comms experts stay focused in the year ahead?

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Your Wednesday Daily PR Brief is here! - December 13, 2023

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