Good day! Your Thursday Daily PR Brief is here - December 7, 2023
Read some of today's best PR and Comms industry news clips:
What PR Pros Should Know about the Next Generation of Journalists (PRsay - December 7, 2023)
18 Ways To Navigate The 2024 Media Landscape Amid Evolving Trends (Forbes - December 6, 2023)
All of the winners from The Drum Awards for PR 2023 (The Drum - December 7, 2023)
How UPS communications helped avert a labor strike (Axios - December 7, 2023)
Customer Engagement Rises in 2023 (O'Dwyer's - December 6, 2023)
4 guides for ethical use of AI in PR (PR Daily - December 6, 2023)
'Think fast, act fast': How Telemundo shared word of the COVID vaccine (PR Daily - December 7, 2023)
9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit (PRNEWS - December 6, 2023)
Charting the Course for Communications In an AI-Driven Era (Spin Sucks - December 7, 2023)
PR Observations: Drucker and PR (PRmoment (UK) - December 6, 2023)
Leveraging visuals in media pitches: Tips and strategies for enhancing brand image through imagery (Agility PR Solutions - December 7, 2023)
2023 – A year in crisis (Media First (UK) - December 7, 2023)
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Summary Section:
What PR Pros Should Know about the Next Generation of Journalists
By Lisa Seidenberg
PRsay - December 7, 2023
As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.
18 Ways To Navigate The 2024 Media Landscape Amid Evolving Trends
By Forbes Communications Council
Forbes - December 6, 2023
Forbes Communications Council members share the critical trends, recent developments and current situations that demand the attention of PR practitioners.
All of the winners from The Drum Awards for PR 2023
By Thomas O'Neill
The Drum - December 7, 2023
As part of The Drum's annual Awards Festival, today we celebrated The Drum Awards for PR, which was broadcast live to the world from our studio in London. Taking home the top prize, the Grand Prix, is Hope&Glory for its 'The Last Photo' campaign for Campaign Against Living Miserably (Calm).
How UPS communications helped avert a labor strike
By Eleanor Hawkins
Axios - December 7, 2023
These communication tactics helped UPS avert a strike and bad press, something you can't say about automakers, media or Hollywood.
Customer Engagement Rises in 2023
By Steve Barnes
O'Dwyer's - December 6, 2023
An increased emphasis on marketing and developing digital channels led to higher levels of customer engagement over the past year, according to the newly released Global Marketing Engagement Index 2023 from Team LEWIS.
4 guides for ethical use of AI in PR
By Allison Carter
PR Daily - December 6, 2023
The noise surrounding AI is so loud, it can be hard to keep track of your own moral compass. Sometimes you need some guidelines to help show you the way toward ethical, responsible use of these evolving tools in your daily PR practice.
'Think fast, act fast': How Telemundo shared word of the COVID vaccine
By Sherri Kolade
PR Daily - December 7, 2023
NBCUniversal Telemundo’s “Plan Your Vaccine” campaign thought creatively to share an important message. COVID-19 wreaked havoc on Latino communities and caused high hospitalization and death rates in 2020 and beyond. There seemed to be a glimmer of hope, however, in early 2021.
9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
PRNEWS - December 6, 2023
The PRNEWS 2023 Media Relations Virtual Summit, which took place Wednesday, Dec. 6, covered a range of topics, from media trends to relationship building to data-driven approaches to working with journalists. Following are nine key takeaways for PR pros from the afternoon.
Charting the Course for Communications In an AI-Driven Era
By Mike Tomlinson
Spin Sucks - December 7, 2023
Many feel pessimistic about how comms may look in 15 years. After hearing a futurist’s thoughts, Mike Tomlinson has found reasons to feel optimistic about AI.
PR Observations: Drucker and PR
By David Quainton, Head of Communications at Emergn
PRmoment (UK) - December 6, 2023
I had the pleasure of attending the Global Peter Drucker Forum in Vienna last week – it's like a Davos for management in a really lovely setting, except Davos is kind of that already. It features a lot of very interesting people talking in very interesting ways about very interesting businessy-type stuff.
Leveraging visuals in media pitches: Tips and strategies for enhancing brand image through imagery
By Mark Quadros
Agility PR Solutions - December 7, 2023
Gone are the days when text-based content and verbal communication were enough to promote healthy public relations. Now, the landscape of media pitches has witnessed a significant transformation. Modern communication strategies are incomplete without visual storytelling.
2023 – A year in crisis
By Adam Fisher
Media First (UK) - December 7, 2023
The biggest stories of 2023 were not just about political upheaval, international conflict, the impacts of climate change and the soaring cost of living.
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