Please enjoy your Wednesday Daily PR Brief - December 6, 2023
Read some of today's best PR and Comms industry news clips:
A Primer On Productive Meetings (Forbes - December 5, 2023)
ChatGPT was Wikipedia's most viewed article of 2023 (Axios - December 5, 2023)
On the Move: Edelman Puts Ogilvy's Azzi in Charge of Saudi Arabia (O'Dwyer's - December 5, 2023)
Why dealing with ambiguity is a critical comms skill (PR Daily - December 6, 2023)
Execs Unleashed: How LinkedIn Became the New Twitter for Knowledge Sharing (PRNEWS - December 5, 2023)
Good and Bad PR: Crap PR for water companies and Boris, but Ant and Dec and Clarkson are smelling of roses (PRmoment (UK) - December 6, 2023)
6 things you should include in a rebranding press release (Agility PR Solutions - December 6, 2023)
2023 Review: Top 10 Thought Leadership (PRovoke Media (UK) - December 6, 2023)
PRs: Help others share their expertise (Influence (UK) - December 6, 2023)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - December 6, 2023)
6 questions with: BLASTmedia's Lindsey Groepper (Ragan Communications - December 6, 2023)
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Summary Section:
A Primer On Productive Meetings
By Betsy Dougert, VP of External Relations at SCORE
Forbes - December 5, 2023
Here are some of the ways leaders and managers can ensure that meetings actually enhance work, rather than getting in the way of it.
ChatGPT was Wikipedia's most viewed article of 2023
By Eleanor Hawkins
Axios - December 5, 2023
When people want to know what ChatGPT is, they're not asking ChatGPT — they're going to a more traditional source: Wikipedia. Why it matters: An article describing the AI system was the most popular topic on the online encyclopedia's English-language site in 2023, the Wikimedia Foundation reported Tuesday.
On the Move: Edelman Puts Ogilvy's Azzi in Charge of Saudi Arabia
By Steve Barnes
O'Dwyer's - December 5, 2023
Edelman is bringing on Elie Azzi as general manager for the Kingdom of Saudi Arabia, effective in January. Azzi joins the firm from Ogilvy, where he served as head of public relations in Riyadh and before that in Beirut.
Why dealing with ambiguity is a critical comms skill
By Justin Joffe
PR Daily - December 6, 2023
The ability to address ambiguity strategically is something that separates communicators from communications leaders.
Execs Unleashed: How LinkedIn Became the New Twitter for Knowledge Sharing
By Ralle Karadjov
PRNEWS - December 5, 2023
In X/Twitter’s case, the changing of the guard—and the chaos that followed—has proven to be anything but secure and consistent. This has worked in LinkedIn’s favor.
Good and Bad PR: Crap PR for water companies and Boris, but Ant and Dec and Clarkson are smelling of roses
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - December 6, 2023
Whilst temperatures are plummeting this week, the media remains hot, hot, hot. Yes, that glorious introduction means it is Good and Bad PR time again. Stand by.
6 things you should include in a rebranding press release
By Jenna Bunnell
Agility PR Solutions - December 6, 2023
There can be many reasons why a company might choose to rebrand. It could follow an M&A process where a new identity could be preferred. You may want to reach a new audience, or you have dramatically changed the products and services you offer. Or it may simply be that you (and your customers) no longer feel your current brand identity is relevant.
2023 Review: Top 10 Thought Leadership
By Paul Holmes
PRovoke Media (UK) - December 6, 2023
Research into the impact of AI and the backlash against ESG dominated the year's thought leadership, but other studies looked at the capacity of business to solve societal problems and provided new insight into the African PR profession.
PRs: Help others share their expertise
By Sarah Browning
Influence (UK) - December 6, 2023
As communicators there is a lot we can do to support our colleagues to share their own expertise with the wider organisation and beyond.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - December 6, 2023
We get it! You're busy scheduling content and engaging with your followers, so it can be difficult to make time to sit down and read about the latest Facebook algorithm update or how brands are leveraging TikTok. But, hey, it's also important to carve out time to learn about new ways to improve your social media strategy. So, put down your phone (we know: it's a big ask!) and indulge in reading about recent social media updates.
6 questions with: BLASTmedia's Lindsey Groepper
By Isis Simpson-Mersha
Ragan Communications - December 6, 2023
Blastmedia President Lindsey Groepper shares how advice she received from her father empowers her to stay calm in stressful situations or times of sudden change.
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