Please enjoy Friday's Daily PR Brief - December 1, 2023
Read some of today's best PR and Comms industry news clips:
PR Pivot: How PR Pros Keep on Their Toes (Axia Public Relations - December 1, 2023)
OpenAI's saga highlights dangers of communication failures (Axios - November 30, 2023)
4 bad communications habits to leave in 2023 (PR Daily - November 30, 2023)
When Not to Pitch a Story (PRNEWS - November 29, 2023)
Prioritising employee wellbeing in PR - here's what the industry could be doing better (PRmoment (UK) - November 27, 2023)
Why SEO is a necessary component of modern PR strategy (Agility PR Solutions - December 1, 2023)
Top PR Stories of 2023 (HMA Public Relations - November 30, 2023)
Where does PR fit into the marketing communications jigsaw? (Influence (UK) - November 28, 2023)
Headliners: Dan Smith (PRovoke Media - December 1, 2023)
New Insights into the Processes, Motivations Driving Media Relations (Bianchi Public Relations - November 30, 2023)
20 Most Important PR Statistics for 2024 (Meltwater - December 1, 2023)
New report: The State of Marketing and PR Leadership 2023 (Muck Rack - November 29, 2023)
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Summary Section:
PR Pivot: How PR Pros Keep on Their Toes
By Jason Mudd
Axia Public Relations - December 1, 2023
Discover the PRSA's new standards for AI usage in public relations, how being quick to react is important for PR, and more!
OpenAI's saga highlights dangers of communication failures
By Eleanor Hawkins
Axios - November 30, 2023
By not communicating clearly with employees, investors or the media, OpenAI's former board of directors almost imploded the company.
4 bad communications habits to leave in 2023
By Jim Ylisela
PR Daily - November 30, 2023
Communicators had much to be thankful for this Thanksgiving. Lots of new tools and techniques. Growing respect from leaders. Wearing pajama bottoms on Zoom. Still, there are a few irritating comms practices that just won't go away. They are the bad habits we can't seem to kick. Why do we still do them? You know the answer.
When Not to Pitch a Story
By Arthur Solomon
PRNEWS - November 29, 2023
Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.
Prioritising employee wellbeing in PR - here's what the industry could be doing better
By Jane Hunt
PRmoment (UK) - November 27, 2023
There is no escaping the fact that PR is a high-pressured job but what changes can be implemented to improve and maintain their overall wellbeing?
Why SEO is a necessary component of modern PR strategy
By Larry Alton
Agility PR Solutions - December 1, 2023
Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings.
Top PR Stories of 2023
By Scott Hanson
HMA Public Relations - November 30, 2023
As year-end lists beginning to roll out, Scott Hanson is covering the top PR stories of 2023.
Where does PR fit into the marketing communications jigsaw?
By Trevor Young
Influence (UK) - November 28, 2023
When considering owned media, social media and earned media, where do you place the role of public relations in the equation?
Headliners: Dan Smith
By Maja Pawinska Sims
PRovoke Media - December 1, 2023
In this week's Q&A, we talk to Dan Smith, who has been at Headland Consultancy for more than 11 years and was named as managing director earlier this year. Last week, Smith launched the agency's 'Collaborative Corporate' research and approach.
New Insights into the Processes, Motivations Driving Media Relations
By Jim Bianchi
Bianchi Public Relations - November 30, 2023
Interested in the trends and issues that media relations practitioners are facing today? Check out these five key points.
20 Most Important PR Statistics for 2024
By TJ Kiely
Meltwater - December 1, 2023
What’s in store for public relations in 2024? Start planning your strategy with our complete list of PR statistics in 2024.
New report: The State of Marketing and PR Leadership 2023
Muck Rack - November 29, 2023
Muck Rack's State of Marketing and PR Leadership report reveals how top-ranking marketing and PR leaders view the industry, their priorities and their outlook for 2024.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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