Hi! Check out today's Daily PR Brief - November 29, 2023
Read some of today's best PR and Comms industry news clips:
The Scoop: Sports Illustrated accused of passing off AI-written articles as human-created copy (PR Daily - November 29, 2023)
15 Common Mistakes To Avoid When Using Generative AI In Social Media Campaigns (Forbes - November 29, 2023)
PR's Top Pros Talk: Peter Cook (O'Dwyer's - November 28, 2023) [VIDEO]
PRSA Panelists: Before Commenting on Divisive Issues, Have a Clear Outcome in Mind (PRsay - November 29, 2023)
PR misses out on talent by not promoting itself and failing to support new starters, claims new report (PRmoment (UK) - November 27, 2023)
New USC Annenberg report explores the trials and triumphs the comms industry will face on its journey into the uncertain world of AI (Agility PR Solutions - November 28, 2023)
What is the 2023 Word of the Year? (HMA Public Relations - November 29, 2023)
Lisa Stratton on Building a Comms Function From Scratch (Mixing Board - November 28, 2023)
War In Ukraine And The Role Of Communicators (PRovoke Media - November 28, 2023) [VIDEO]
Risk appetite in communications: Catalyst for innovation and growth (Influence (UK) - November 28, 2023)
These Are the Elite PR Secrets You Must Know to Get Noticed — and Escape Backlash, According to an Expert Who Helps Celebrities Do Just That (Entrepreneur - November 29, 2023)
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Summary Section:
The Scoop: Sports Illustrated accused of passing off AI-written articles as human-created copy
By Sean Devlin
PR Daily - November 29, 2023
Sports Illustrated was the go-to source for in-depth interviews and features on top of athletes for decades. While the magazine still does impressive work from time to time, it's in the news for an off-the-field issue — allegedly presenting AI-generated content as human-authored stories — and promptly deleting it when caught.
15 Common Mistakes To Avoid When Using Generative AI In Social Media Campaigns
By Forbes Communications Council
Forbes - November 29, 2023
Learning from these mistakes is crucial for companies seeking to responsibly and effectively harness the power of generative AI in their digital marketing initiatives.
PR's Top Pros Talk: Peter Cook [VIDEO]
By Steve Barnes
O'Dwyer's - November 28, 2023
As chief communications officer at the American Bankers Association, Peter Cook oversees a team that serves as the voice of the banking industry in Washington—offering services that range from a daily email newsletter to marketing the organization's advocacy and policies to providing programs in the financial education space.
PRSA Panelists: Before Commenting on Divisive Issues, Have a Clear Outcome in Mind
PRsay - November 29, 2023
"Our world is in a tumultuous place," said Paul G. Omodt, APR, Fellow PRSA. "We are seeing all kinds of unrest — on college campuses, in the Middle East and in corporate boardrooms. Communicators are increasingly being asked to help sort this out and find the voice of their organizations."
PR misses out on talent by not promoting itself and failing to support new starters, claims new report
By Sian Rees
PRmoment (UK) - November 27, 2023
A new study commissioned by the PRCA has highlighted a significant need for better promotion of public relations as a profession to young people if the industry is to benefit from the best and brightest global graduates joining its ranks.
New USC Annenberg report explores the trials and triumphs the comms industry will face on its journey into the uncertain world of AI
By Richard Carufel
Agility PR Solutions - November 28, 2023
Still in its "wild west" phase, it's hard to say how profoundly AI will impact the future of PR. We're getting an idea of what we want it to do, but that's based on where the wunderkind tech is right now as we hit the homestretch for the blurry year of 2023. As a result, the newly released 8th edition of the USC Annenberg Relevance Report won't be relevant for long, predicts Fred Cook, director of the USC Center for Public Relations. But today, it definitely is.
What is the 2023 Word of the Year?
By Justin Liggin
HMA Public Relations - November 29, 2023
Merriam-Webster has crowned an official word of the year for 2023. According to Merriam-Webster, the word is defined as "not false or imitation" and also means "true to one's own personality, spirit, or character."
Lisa Stratton on Building a Comms Function From Scratch
By Mixing Board
Mixing Board - November 28, 2023
Lisa Stratton is a seasoned brand builder and storyteller with 20+ years of experience across product, consumer, brand and corporate communications. Currently, Lisa is SVP and head of global comms for Benefit Cosmetics, responsible for external, internal and corporate communications. Prior, Lisa was VP of Communications at Tinder across the Americas, Head of Global Brand & Company Product Communications at Meta, an SVP at Edelman, and a Director at Weber Shandwick.
War In Ukraine And The Role Of Communicators [VIDEO]
By Megan Miller
PRovoke Media - November 28, 2023
Natalya Popovych, head of One Philosophy, urged PR and Communications leaders against complying in covering up for profiteering from the war.
Risk appetite in communications: Catalyst for innovation and growth
By Stuart Thomson
Influence (UK) - November 28, 2023
All organisations need to manage risk. Some do it better than others. Some make basic mistakes; others try to drive out all aspects of risk. But the reality is that some risk needs to be maintained, not least in communications, otherwise innovation can die.
These Are the Elite PR Secrets You Must Know to Get Noticed — and Escape Backlash, According to an Expert Who Helps Celebrities Do Just That
By Amanda Breen
Entrepreneur - November 29, 2023
Liza Anderson, founder of Anderson Group Public Relations, is a PR veteran who knows what it takes to stand out and stave off controversy. See her tips here.
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