Greetings! Here's your Monday Daily PR Brief - November 20, 2023
Read some of today's best PR and Comms industry news clips:
What Do "Jeopardy!" and PR Have in Common? (PRNEWS - November 17, 2023)
17 Insights On Battling Obstacles And Motivation As A Comms Professional (Forbes - November 20, 2023)
Digital Marketing and PR: A Match Made in Heaven for Brand Exposure (Newsweek - November 20, 2023)
14 Celeb Fake Relationships And Other PR Stunts (BuzzFeed - November 18, 2023)
The Tactical PR Pro and the Strategic PR Pro (O'Dwyer's - November 20, 2023)
The Daily Scoop: The rise of antisemitism and Islamophobia on social media (PR Daily - November 17, 2023)
PRSA Releases Ethical Guidance on AI for Communicators (Public Relations Society of America - November 20, 2023)
PR Stunt Watch: Fun works for Chessington World of Adventures and KIND Bars in a tough news environment (PRmoment (UK) - November 20, 2023)
19 Of The Most Effective Ways Agencies Generate Leads (Forbes - November 20, 2023)
frankly… Episode 31: Every Brand Needs a Blueprint (Franco - November 2, 2023) [PODCAST]
Nurturing Tomorrow's Leaders Amid Disconnection & Burnout (PRovoke Media (UK) - November 20, 2023)
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Summary Section:
What Do "Jeopardy!" and PR Have in Common?
By Ilena Di Toro
PRNEWS - November 17, 2023
Imagine that after years of being the living room "Jeopardy!" champ, you are a contestant and win a game. I don't have to imagine it, because it actually happened to me. It was amazing and fun to be part of a game show I watched since I was a teenager. Yet, my time on "Jeopardy!" also demonstrated a likeness to my professional practice of public relations.
17 Insights On Battling Obstacles And Motivation As A Comms Professional
By Forbes Communications Council
Forbes - November 20, 2023
Gain valuable insights from seasoned professionals who have mastered the delicate art of communication in the face of adversity.
Digital Marketing and PR: A Match Made in Heaven for Brand Exposure
By Kailynn Bowling
Newsweek - November 20, 2023
Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to enhance your visibility and credibility.
14 Celeb Fake Relationships And Other PR Stunts
By Kristen Harris
BuzzFeed - November 18, 2023
Sometimes, celebrity news stories seem too convenient — or too weird! — to be true. Fans often accuse certain relationships or viral moments of being publicity stunts. Occasionally, the celebs shut down those rumors, but other times, they admit that they're true. Here are 14 times that big celeb headline news stories turned out to be PR stunts.
The Tactical PR Pro and the Strategic PR Pro
By Dan Garza
O'Dwyer's - November 20, 2023
Generally speaking, in the tech world, tactical PR pros are in the majority. They closely embrace traditional PR practices dating back a half-century and live from one press release to the next, and rarely step outside those boundaries. That role has been historically acceptable to many large and small tech companies. A strategic PR pro, on the other hand, works and collaborates with marketing, sales and engineering colleagues, as well as executives to map out a significant plan that buoys the company's market awareness and visibility.
The Daily Scoop: The rise of antisemitism and Islamophobia on social media
By Allison Carter
PR Daily - November 17, 2023
Antisemitic and Islamophobic content is surging across social media. Today, we're dedicating our entire Daily Scoop to this issue. Proceed with empathy.
PRSA Releases Ethical Guidance on AI for Communicators
Public Relations Society of America - November 20, 2023
PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. The report, authored by PRSA’s Board
PR Stunt Watch: Fun works for Chessington World of Adventures and KIND Bars in a tough news environment
By Greg Double, Creative Director at Mischief PR
PRmoment (UK) - November 20, 2023
There are few more powerful weapons in a creative's arsenal than simplicity. This is a golden rule for all creatives, but it is especially true for PR creatives who have been tasked with generating mainstream headlines. Whereas your owned, social and paid channels can afford you some artistic explanation, in the world of earned - a 10-second story rules supreme.
19 Of The Most Effective Ways Agencies Generate Leads
By Forbes Agency Council
Forbes - November 20, 2023
Without an effective lead-gen strategy, an agency will find it difficult to compete with other firms that are looking for leads among the same target audiences.
frankly… Episode 31: Every Brand Needs a Blueprint [PODCAST]
Franco - November 2, 2023
Ashley Dupuy Mancuso talks about her career path and role in developing a creative team and processes followed here at Franco. Ashley shares best practices for developing a brand, tips for communicators working with creative teams, the importance of professional development and the ever-evolving technology set for creative work.
Nurturing Tomorrow's Leaders Amid Disconnection & Burnout
PRovoke Media (UK) - November 20, 2023
The PR industry is faced with a widening gap and lack of connection between its leaders and employees in the post-pandemic workplace.
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