Hello! Peruse your Friday Daily PR Brief - November 3, 2023
Read some of today's best PR and Comms industry news clips:
Dos and don'ts for choosing the right influencers: A PR professional's playbook (Agility PR Solutions - November 3, 2023)
New World, Same Skills: Communicators In An Organization-Wide GenAI Program (Forbes - November 3, 2023)
Amtrak hires Mekanism—behind the RFP (Ad Age - October 27, 2023)
Communicator Spotlight: Hadley Wilkins, Atomic's head of communications and marketing (Axios - November 2, 2023)
The Daily Scoop: HBO CEO apologizes for setting trolls on critics (PR Daily - November 3, 2023)
The Consumer Bankers Association's Billy Rielly on the future of corporate comms (Ragan Communications - November 3, 2023)
Is it Time to Leave X? Social Media Strategies for a Potential Exit (PRNEWS - November 2, 2023)
Balancing AI Risks and Opportunities In Your Communications Work (Spin Sucks - November 2, 2023)
Unlocking Revenue Potential with the Power of PR (PRGN - November 2, 2023) [PODCAST]
Headliners: Sona Iliffe-Moon (PRovoke Media - November 3, 2023)
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Summary Section:
Dos and don'ts for choosing the right influencers: A PR professional's playbook
By Marian Domingo
Agility PR Solutions - November 3, 2023
We're all familiar with influencer marketing. Thanks to social media, we're often being advertised to without even knowing it. Influencers are just about everywhere, and they always have a new product for us to check out or a new service we must experience.
New World, Same Skills: Communicators In An Organization-Wide GenAI Program
By Karen Quinn, Senior Director, Brand and Corporate Communications, Finastra
Forbes - November 3, 2023
Although transformative and powerful tools like generative AI are new to us, the process isn't. Trust in your capabilities of communications leadership.
Amtrak hires Mekanism—behind the RFP
By Brian Bonilla
Ad Age - October 27, 2023
Amtrak has chosen Mekanism as its lead creative and strategy agency following a review that began in June, Ad Age has learned. In an RFP obtained by Ad Age, Amtrak called the need to attract more new customers "greater than ever before."
Communicator Spotlight: Hadley Wilkins, Atomic's head of communications and marketing
By Eleanor Hawkins
Axios - November 2, 2023
As head of communications and marketing for Atomic — a Miami-based venture studio founded in 2012 — Hadley Wilkins is responsible for helping new companies build their brands and tell their stories.
The Daily Scoop: HBO CEO apologizes for setting trolls on critics
By Allison Carter
PR Daily - November 3, 2023
We all got a little eccentric during COVID lockdowns. Some took up baking. Some took up crochet. And HBO chief Casey Bloys allegedly went directly staff to anonymously troll critics who didn't like the network's programming.
The Consumer Bankers Association's Billy Rielly on the future of corporate comms
By Alyssa Smith
Ragan Communications - November 3, 2023
The Consumer Bankers Association Head of Public Affairs discusses crisis management, the dangers of AI in banking and the communicator’s role as advisors to the C-Suite.
Is it Time to Leave X? Social Media Strategies for a Potential Exit
By Emma Cline
PRNEWS - November 2, 2023
Many brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).
Balancing AI Risks and Opportunities In Your Communications Work
By Sharon Toerek
Spin Sucks - November 2, 2023
Get insight from Sharon Toerek, a legal professional, about AI risks comms pros need to consider and the practical steps to minimize them.
Unlocking Revenue Potential with the Power of PR [PODCAST]
By Michelle Lyng, CEO and Founder, Novitas Communications
PRGN - November 2, 2023
As we talk about on this week's episode of PRGNPresents, organizations would hardly question the necessity of having an accounting or legal function when it comes to achieving strategic objectives. Public relations should be just as critical to an organization or company's success and should be viewed as a cost of doing business.
Headliners: Sona Iliffe-Moon
By Diana Marszalek
PRovoke Media - November 3, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to newly named Yahoo CCO Sona Iliffe-Moon.
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