Greetings! Check out today's Daily PR Brief - November 2, 2023
Read some of today's best PR and Comms industry news clips:
Elevating customer service with AI: The PR impact (Agility PR Solutions - October 31, 2023)
12 Smart Ways To Monitor And Manage A Company's Reputation (Forbes - November 1, 2023)
HBO Bosses Used 'Secret' Fake Accounts to Troll TV Critics (Rolling Stone - November 1, 2023)
Andrew Garson, New York PR Exec Accused of Grifting Megan Fox, Mindy Kaling, Pleads Guilty to Fraud (The Daily Beast - November 2, 2023)
Leveraging PR to effectively communicate sustainability and environmental efforts (PRWeek - November 2, 2023)
Lessons from an interview that had us on the edge of our seat (Media First (UK) - November 2, 2023)
A communicator's guide to Strunk & White's 'The Elements of Style' (PR Daily - November 1, 2023)
6 questions with: Tulani André of National Geographic (Ragan Communications - November 1, 2023)
Consumer attitudes report suggests how PR must evolve to meet changing shopping habits (PRmoment (UK) - October 29, 2023)
What is domain authority and why does it matter in PR? (Axia Public Relations - November 2, 2023)
How excess share of voice helps PR reporting (Influence (UK) - October 31, 2023)
How to Avoid Press Event No-Shows (Bianchi Public Relations - November 2, 2023)
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Summary Section:
Elevating customer service with AI: The PR impact
By Kevin Gardner
Agility PR Solutions - October 31, 2023
In today's fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI-powered solutions into customer service operations is more than just a technological advancement; it's a strategic move that can significantly impact PR efforts. In this article, we'll explore how AI in customer service is enhancing the PR landscape and why this synergy is essential for businesses looking to build and maintain positive public relations.
12 Smart Ways To Monitor And Manage A Company's Reputation
By Forbes Communications Council
Forbes - November 1, 2023
In today’s fast-paced, social-media fueled business world, a company’s reputation is a primary asset that must be well-maintained to ensure sustained growth and success.
HBO Bosses Used 'Secret' Fake Accounts to Troll TV Critics
By Cheyenne Roundtree
Rolling Stone - November 1, 2023
Casey Bloys ordered staffers to create fake accounts to fire back at critics, according to texts reviewed by Rolling Stone as part of a new lawsuit.
Andrew Garson, New York PR Exec Accused of Grifting Megan Fox, Mindy Kaling, Pleads Guilty to Fraud
By AJ McDougall
The Daily Beast - November 2, 2023
A former hotshot public relations executive in New York City accused of ensnaring celebrities in a sprawling "Ponzi-like scheme" pleaded guilty on Wednesday to trying to con his employers out of millions of dollars, authorities said.
Leveraging PR to effectively communicate sustainability and environmental efforts
By Emma Wolfe
PRWeek - November 2, 2023
How businesses of all sizes and industries can leverage PR to effectively communicate their sustainability and environmental efforts, via Kite Hill PR's Emma Wolfe.
Lessons from an interview that had us on the edge of our seat
By Adam Fisher
Media First (UK) - November 2, 2023
There has been a lot of talk about AI this week. Around 100 world leaders, tech bosses, academics and AI researchers gathered at Bletchley Park to discuss how to make best use of the technology while minimising its risks.
A communicator's guide to Strunk & White's 'The Elements of Style'
By Allison Carter
PR Daily - November 1, 2023
There are two books you can expect to find on the desks of most communicators. One is a copy of the AP Stylebook, probably at least 10 years out of date and covered with coffee stains. The other is a slender volume authored by William Strunk, Jr. And E.B. White: "The Elements of Style."
6 questions with: Tulani André of National Geographic
By Isis Simpson-Mersha
Ragan Communications - November 1, 2023
Tulani André, vice president of social media at National Geographic, masterminds social strategy and planning across various media platforms, including television, editorial, and magazines.
Consumer attitudes report suggests how PR must evolve to meet changing shopping habits
By Rose Allerston
PRmoment (UK) - October 29, 2023
Against a backdrop of tumultuous world events and the cost-of-living crisis, consumer attitudes have altered irrevocably. It's PR's eternal challenge to shift our approach with this constantly changing tide.
What is domain authority and why does it matter in PR?
By Lindsey Chastain
Axia Public Relations - November 2, 2023
Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines. It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. For public relations professionals, understanding and tracking domain authority is crucial in four key ways.
How excess share of voice helps PR reporting
By Matt Hicks
Influence (UK) - October 31, 2023
Reporting on PR can feel like an exercise in wrestling clouds and herding cats. While it's easy to understand what's been done as far as outputs are concerned, it can be much harder to get a clear idea of what that's got to do with the pesky business of creating commercial impact.
How to Avoid Press Event No-Shows
By Jaclyn Bussert
Bianchi Public Relations - November 2, 2023
Ever found yourself wondering why reporters didn’t attend your press event? Here are the top reasons reporters gave us for not attending.
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